Ep. 1: PR Evolution: From Classroom to Workplace

Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR?

Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila University

Panellists:

1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

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