129: The Single Most Important Thing About Your Coaching Lead Magnet
05/25/21 • 6 min
This is the final episode in the series about lead magnets. Coaches have told me they are getting a lot of value from this series, so listen to the whole thing.
I’ve been promising you a downloadable assessment to test your own free offer. Well it’s finally time for you to grab How to Make Your Free Offer Irresistible.
In this short episode I’ll reveal what inspires your audience on your coaching website to opt in for your lead magnet. Find the show notes and get that downloadable assessment at prosperouscoach.com/129.
The single most important thing about your lead magnet is the title.
Of course, your freebie should be valuable, but the title you give it may make or break your leads list development because it’s likely to be the deciding factor whether someone will bother to opt-in and read it.
Look, unless you have trained in marketing you’re probably not that good at titling — whether it’s your free download or a blog or a podcast episode.
Titling is an art and it takes practice to wordsmith in a way that motivates people to take action. It took me years to learn this.
The biggest secret about titling is to RAISE CURIOSITY. Not what you thought, right?
Take the title of this episode — The Single Most Important Thing About Your Coaching Lead Magnet. It inspired you to action. You decided to listen to this episode.
Notice that I didn’t give away what that single most important thing is in the title. That’s the big mistake most coaches make in titling.
I could have titled this episode: How to Title Your Lead Magnet. Not a horrible title but it is super dull.
Now, you do need to give some idea what your lead magnet is about in the title but you can be somewhat cagey about it. I encourage my VIP clients to take their unique benefit statement and slightly alter it into a title for their freebie.
Why? Because their Benefit Statement describes the big problem they help their clients overcome and/or the ultimate outcome their audience wants.
For example, my Benefit Statement is: Helping coaches earn more and market less by choosing a highly profitable niche they’ll love.
Choosing a profitable niche is a BIG problem for all new coaches. And, all coaches want to earn more and market less.
So my own freebie title mirrors my benefit statement: 5 Secrets to Choose a Highly Profitable Coaching Niche You’ll Love
See how that works?
3 More Things Your Coaching Lead Magnet Title Needs
So you want to start by raising curiosity. There are four other things that are helpful:
1. Numbers in titles have been proven to increase interest.
2. Name or imply your target audience in
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
This is the final episode in the series about lead magnets. Coaches have told me they are getting a lot of value from this series, so listen to the whole thing.
I’ve been promising you a downloadable assessment to test your own free offer. Well it’s finally time for you to grab How to Make Your Free Offer Irresistible.
In this short episode I’ll reveal what inspires your audience on your coaching website to opt in for your lead magnet. Find the show notes and get that downloadable assessment at prosperouscoach.com/129.
The single most important thing about your lead magnet is the title.
Of course, your freebie should be valuable, but the title you give it may make or break your leads list development because it’s likely to be the deciding factor whether someone will bother to opt-in and read it.
Look, unless you have trained in marketing you’re probably not that good at titling — whether it’s your free download or a blog or a podcast episode.
Titling is an art and it takes practice to wordsmith in a way that motivates people to take action. It took me years to learn this.
The biggest secret about titling is to RAISE CURIOSITY. Not what you thought, right?
Take the title of this episode — The Single Most Important Thing About Your Coaching Lead Magnet. It inspired you to action. You decided to listen to this episode.
Notice that I didn’t give away what that single most important thing is in the title. That’s the big mistake most coaches make in titling.
I could have titled this episode: How to Title Your Lead Magnet. Not a horrible title but it is super dull.
Now, you do need to give some idea what your lead magnet is about in the title but you can be somewhat cagey about it. I encourage my VIP clients to take their unique benefit statement and slightly alter it into a title for their freebie.
Why? Because their Benefit Statement describes the big problem they help their clients overcome and/or the ultimate outcome their audience wants.
For example, my Benefit Statement is: Helping coaches earn more and market less by choosing a highly profitable niche they’ll love.
Choosing a profitable niche is a BIG problem for all new coaches. And, all coaches want to earn more and market less.
So my own freebie title mirrors my benefit statement: 5 Secrets to Choose a Highly Profitable Coaching Niche You’ll Love
See how that works?
3 More Things Your Coaching Lead Magnet Title Needs
So you want to start by raising curiosity. There are four other things that are helpful:
1. Numbers in titles have been proven to increase interest.
2. Name or imply your target audience in
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
Previous Episode
128: Listener's Choice - What Exactly Makes a Coaching Website Client Winning?
This episode is a Listener’s Choice episode, which means a whole lot of coaches have listened to it. Find the show notes at prosperouscoach.com/128.
Think of this as a master episode – it’s almost like a seminar and it covers nearly all of the most important principles I impart to you about having a successful coaching business.
And, because I’m finishing up a series on Lead Magnets, I wanted to remind you about something that’s critical to the success of your freebie – you must have a sticky website. That’s a website that inspires visitors to hang out, read everything and of course, sign up for your downloadable lead magnet. It’s what I call a Client Winning Coaching Website.
Without that all the effort you spent on your lead magnet will be wasted.
Also a reminder ... at the end of this series on Lead Magnets for coaches I’ll have a free downloadable assessment for you to test your own lead magnet to see if it’s irresistible or not. So keep listening to this series. It’s coming to a valuable close with that free assessment soon.
Now onto the Listener’s Choice episode.
Today we are doing something a little bit different ... I'm going to take you on a journey. And, this is really about websites and how they work on your behalf to bring you clients and future clients and get people on your list so you can connect with them and build relationships of trust with them over the long term.
I've been talking about websites for a couple of episodes recently in a new series that I'm working on called Client Winning Coaching Websites.
Okay, so today what we're going to dive into is what is it that makes a coaching website client winning.
And remember last week I talked about how so many coaches are putting up what I call an online brochure, https://prosperouscoach.com/41 which is really not geared for attracting and enrolling coaching clients.
As a result, the website just kind of sits there and does nothing. And it's frustrating because no doubt you spent money on it and time on it and invested a lot of your heart and soul into it too.
There is a totally different way to do a website and if you're about to start your website, I hope you'll listen really closely because it does begin with some really early things. One is choosing a viable target audience full of seekers and developing a really smart niche that's going to help you stand out in the crowd.
But also there's the mechanical thing which is to choose a website template that is actually geared towards enrolling clients for you and a lot of them are not. That online brochure type is not.
Imagine the Customer Journey Online
Now, take a couple of deep breaths, close your eyes and think about when you've been online and something
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
Next Episode
130: A Surprising Way to Boost Your Coaching Income
This episode is short and eye opening. Find the Show Notes at prosperouscoach.com/130.
The other day I was helping one of my VIP clients set her fees for her Signature Program and our conversation inspired this episode.
Anything having to do with money in your coaching business such as income and fees brings up old emotions:
1. Fear of succeeding and failing.
2. Insecurity about worth.
3. Family or cultural beliefs about money.
4. Fear of rejection.
5. And, mistaken assumptions about why people buy.
I always encourage my clients to “do the math” rather than choose fees emotionally or based on erroneous ideas about what the market will bear.
By becoming somewhat dispassionate and stepping into the practical coaches can begin to understand how they can help themselves earn well.
Setting low fees is the most common way that coaches shoot themselves in the foot. Another way is by not setting goals. And coaches aren’t the only ones who fail to set business goals.
Why don’t people set financial and other metric goals for their business?
Well, it’s the same 5 reasons I listed above — fears, insecurities, learned beliefs and mistaken assumptions.
But here’s what I know for sure ... if you do NOT set goals you’ll fail to grow your coaching business income. If you do set goals you will earn more. It’s as simple as that.
Let’s say in the first full year of your coaching business you don’t set any goals. Instead you just hope for the best and serendipitously earn $25,000 (for simplicity I’m talking dollars here).
Now let’s say you, in an alternative universe, risk setting a stretch goal to earn $100,000 in that first year and you earned $75,000. Would you beat yourself up about that? No, you’d be thrilled! And you’d be inspired to consider what worked and what didn’t work in your strategy.
The point of goals is not to beat yourself up if you don’t make the goal. The point to goals is to stretch yourself and to think through how you’ll make the goal.
Strategy is what brings about financial success. You’ll not only set financial goals but other metric goals too, such as how many Discovery Calls you want to have with prospects (because that’s the enrollment opportunity) and how many podcast episodes about what topics would inspire your audience to have the Discovery Call with you.
Goal-less business is not really a business at all. It’s a hobby.
Don’t let fears or limiting beliefs keep you from setting goals for your coaching business. Set the goal then plan how you’ll make the goal. Then celebrate your results, even if you didn’t make the stretch goal, and assess what worked and what didn’t. That’s how you step into the CEO role of your own business and thrive!
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
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