Yael Shemer - Building the Usage Economy for Real Estate

12/09/24 • 43 min

How did an Environmental Sciences degree lead to a career in sustainability? How did attending DesignX at MIT sow the seeds for TULU? Why did Yael become a minimalist? Where did the name TULU originate? Why did TULU believe fast experimentation was extremely important when building an MVP? What did TULU learn early on about customer preferences and did the usage data bear this out? How is the TULU app helping it become a data driven company? Why are brands and retailers partnering with TULU and how was this strategy envisioned from the very beginning? How many different ways does TULU incorporate surveying into its platform? What surprising usage/consumption patterns have emerged with TULU? How is TULU supporting creators and work from home employees?

Yael Shemer - Chief Customer Officer and co-founder of TULU, joins Proptech Espresso to answer these questions and share how her education in environmental science and sustainability initially led to a feeling of slight depression about the state of the world, but that she was able to change this perspective and identifying ways in which she could make a positive change on the environment.

Previous Episode

Mikus Opelts - Building the Easy Button for Real Estate Visualizations

What was it like to be involved with the European proptech scene as it started to gain momentum and formalize into a tech space? How did a Latvian trait of resourcefulness continually re-enforced by his grandfather inspire Mikus to provide real estate agents with tools to help them create visualizations themselves? Why did the first wave of VR tools and solutions lead to bespoke and niche visualization projects for high-end real estate? When brainstorming ideas for his next company, what drove Mikus to want to build a subscription business that is applicable during the entire lifecycle of the customer? Why do SaaS businesses allow companies to justify spending resources/investment on customer satisfaction while project based businesses do not? What makes smartphones an inferior product to capture real estate scans? How will real estate digital content requirements continue to grow over the long term? Why are quality real estate images hard to capture? Why are real estate agents interested in creating and controlling the real estate visualization content they create?

Mikus Opelts - CEO and co-founder of Giraffe360, joins Proptech Espresso to answer these questions and share how attending art school inspired him to pursue visual information and storytelling that naturally led to the creation of his first startup and set off a career in real estate visualization.

Next Episode

Shannon Diesch - Making Sure Homeownership is Within Reach for Everyone

Does exposure to family entrepreneurship at an early age impact the likelihood of pursuing a startup later in life How extensively is fractional ownership touching the different real estate asset classes? Why is it important to get experience receiving a lot of "NO's" when pursuing a startup idea? Why is it important to find a champion when introducing a new product to a corporation? How did helping stand up the Payroll Protection Program (PPP) during COVID at Capital One prove to be an invaluable work experience? What about the mortgage industry value chain makes it difficult to create products that c reates pathways to more affordable homeownership? What is novel about the equity vs traditional debt structure that Quarter is championing as an instrument for homeownership? Why did Quarter feel it was important to go with a pari passu fee model? How has a focus on compliance shaped the product development timeline for Quarter? Why is education so important for a new home ownership instrument like Quarter?

Shannon Diesch - CEO and co-founder of Quarter, joins Proptech Espresso to answer these questions and share how participating in a high school food science challenge led to an opportunity to collaborate with NASA and its astronauts.