Proof to Product
Katie Hunt
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Top 10 Proof to Product Episodes
Goodpods has curated a list of the 10 best Proof to Product episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Proof to Product for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Proof to Product episode by adding your comments to the episode page.
208 | How winning the Minority Business Women’s Grant fast forwarded her business with Tiffany Grimes, Posterity Paper
Proof to Product
06/08/21 • 33 min
Think back for a minute to April of 2020. We’re all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you’re launching a business for the first time all while homeschooling your children and your business is taking off very quickly...
This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women’s Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.
ON TODAY’S EPISODE:
What products she sells and her primary customers [3:25]
What it was like starting her business in the midst of April 2020 [4:37]
Challenges she faced when she launched her business [6:32]
How adopting creative practices and making meaningful connections has supported her growth [7:29]
How Tiffany incorporates “heart drops” into her life [10:22]
Her experience of being selected for the Minority Business Women’s Grant [11:55]
What’s surprised her about herself as a business owner [13:58]
How winning the grant changed the trajectory of her business [14:52]
How having support has changed her mindset on hiring [17:10]
Tiffany’s thoughts on how this experience will change how she invests in her business [18:04]
Her licensing project with Black Joy Paper [20:24]
Tiffany’s experience with Paper Camp [22:41]
What led to her decision to attend Paper Camp [23:44]
What she’s focused on next in her business [29:54]
FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP208
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
Building a business is a long game, won with patience, fortitude, intentional decisions and passion. Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.
Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!
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234 | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes
Proof to Product
02/01/22 • 31 min
In today’s episode, Beth Roszkowski and Tiffany Grimes join us to share how wholesale has allowed them to scale their businesses. I’m excited to highlight the conversations to show how two different brands with different stories still find value, profit, and expansion in their businesses through wholesale.
For full show notes, resources and a transcription, please head to prooftoproduct.com/234
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
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Katie Hunt | Your products aren’t for everyone. And, that’s ok.
Proof to Product
07/06/18 • 4 min
026 | Tonya Dalton, inkWELL Press on systems, automations and prioritizing your home and business life.
Proof to Product
10/17/17 • 40 min
Tonya Dalton is the owner of Inkwell Press and host of Productivity Paradox. Tonya is a productivity expert who believes that too many women feel overwhelmed with all that they have to do each day. She helps women use productivity to pursue their big goals and end each day feeling satisfied and successful.
On today’s episode we’re talking about systems, automations and prioritizing at both home and in your business. She’s an amazing business woman who tells us her story of building her business from her kitchen table and gives more details on the new course that she is offering through inkWELL Press.
ON TODAY’S EPISODE:
- Tonya’s background prior to starting inkWELL Press
- The motivation and inspiration behind inkWELL Press
- The systems Tonya put into place to take her kitchen table hobby into a huge business
- How her background as a teacher helped her set up systems & run her business efficiently
- What overwhelm is & how to overcome it
- Common pain points Tanya sees in entrepreneurs when it comes to productivity in systems and automations
- The need to come up with an action plan to meet your goals
- Creating priority lists instead of to-do lists
- How Tanya breaks down her priorities for the week
- Preventing “urgent fires” from popping up by prioritizing
- Systems she has built into the inkWELL Press team
- What success looks like to Tanya
- What’s next for inkWell Press
KEY TAKE-AWAYS:
“That is really what started inkWELL Press, was figuring out what were the things I was passionate about? How was I going to make these things work so I could do something that fulfilled me?” - Tonya Dalton
“One of the mistakes a lot of people make is they think, "I need to create all the systems all at once and try to implement them" and then because that becomes so overwhelming, it just falls apart.” - Tonya Dalton
“Overwhelm is not having too much to do. It's not knowing where to start.” - Tonya Dalton
“People get really caught up in more is more, and so often less is more.” - Tonya Dalton
“Productivity is velocity, and that means you're moving in one direction, instead of trying to move in all the directions.” - Tonya Dalton
“It's really important that you are always making an action plan and stopping to assess.” - Tonya Dalton
“We need to be focused on the things that are going to have the biggest impact, and make the most strides in your business.” - Katie Hunt
“To me, success looks like harmony.” - Tonya Dalton
“My definition of productivity is not getting more things done in less time. It really is getting the important things done.” - Tonya Dalton
LINKS:
The liveWELL method course: http://inkwellpress.com/course
Podcast: http://inkwellpress.com/podcast
CONNECT:
Website: http://inkwellpress.com
Instagram: http://instagram.com/inkwellpress
Facebook: http://facebook.com/inkwellpress
Twitter: http://twitter.com/inkwellpress
JOIN THE TSBC FAMILY:
Do you enjoy listening to our Podcast and learning from our guests as they discuss how they grew their businesses? Interested in learning more actionable steps that you can implement into your business? Check out our Business Camp E-Course.
ABOUT PROOF TO PRODUCT:
Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
08/10/21 • 30 min
Storytelling is such a powerful way to connect with your customers. Our current and prospective customers want to know the people behind the brand, why you make the products you do and what your brand stands for.
In this week's all new episode of Proof to Product, I chat with Michelle Knight of Brandmerry. She takes us on the path to discovering how to create a more authentic connection with our customers through storytelling; and how this type of marketing will provide you with more income and impact.
You'll learn:
Common mistakes & misconceptions to avoid
5 types of storytelling you should be using in your marketing
2 key components for successful storytelling
For full show notes, resources and a transcription, please head to BIT.LY/PTPEp212
For more support with your marketing & sales strategies, check out LABS: http://www.prooftoproduct.com/labs
210 | How 2 Months on Tiktok Led to 40% Rise in Website Traffic & 25%+ Increase in Sales With Kyle Sommer, Sommer Letter Co
Proof to Product
06/22/21 • 29 min
Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales?
On this episode, I’m talking to Kyle Sommer of Sommer Letter Co. She's someone who did exactly that and her results were pretty incredible. Kyle and I dive deep into her TikTok growth including how she’s grown her website traffic by 30%, and increased daily sales by 15%.
ON TODAY’S EPISODE:
What Kyle creates at Sommer Letter Co
Which marketing platforms she focused on pre-TikTok
What drew her to TikTok and how she got started
Her experience of TikTok before using it for her business
Kyle’s first TikTok video
Content that has worked well for her TikTok strategy
Why she creates longer videos opposed to shorter ones
Concerns she had before starting her TikTok journey
How she’s found her community on the platform
Her strategy for including a call to action and leading people to her store
Kyle’s thoughts on repurposing TikToks as Instagram Reels
What she measures to make sure the ROI on her time is worth it
Her experience with growing her business slowly and intentionally
How she’s incorporated her slow growth philosophy into what she creates on TikTok
Misconceptions people have about TikTok
Advice for getting started on TikTok for your business
Her core messaging on TikTok
What she’s working on next
FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
Building a business is a long game, won with patience, fortitude, intentional decisions and passion. Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.
Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!
05/18/21 • 20 min
Are you wearing all of the hats and juggling all of the balls in your business? That might be a sign that it’s time to hire help and bring on support.
Your time as an entrepreneur is so valuable and you want to make sure that you are focusing on what you do best. Recently, my mastermind retreat clients and I got together virtually for a retreat and one of the big topics that came up was hiring. This has also been a hot topic within my Labs community so I wanted to create an episode to chat about it.
In this episode I talk about the pain points that lead to reactive hiring, why you need to shift your mindset about hiring and the 3 key areas you should hire for first in your product based business.
ON TODAY’S EPISODE:
Pain points that cause entrepreneurs to do reactive hiring
Fears that people have about hiring help
What 3 key areas you should hire for first
FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP205
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. It’s my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!
Nicole Block is the owner of The Nic Studio a stationery, design and illustration studio. She’s also the founder of Tyles, which is a line of sophisticated, removable wall decor made from cut vinyl! Nic and I first met on Twitter back in 2009 and she’s been a part of the TSBC community since we started in 2011!
On today’s episode Nicole shares how her life inspires her work, the benefits of getting a workspace outside of her home and the logistical challenges she faced when creating a new product category — including how she was turned down by more than 75 manufacturers she approached to help make her Tyles!
ON TODAY’S EPISODE:
- Nicole’s career path
- Entrepreneurial grit and figuring things out as you go
- How Nicole & Katie met industry colleagues on Twitter
- Why Nicole is allergic to ‘trends’
- Recognizing that your style and skills will evolve over time & how you need to create products that your audience will love
- Why she created Tyles and the story behind it.
- Transitioning from stationery market to home decor with Tyles
- Challenges when entering a new industry
- Sourcing & scaling manufacturing
- Getting turned down by 75 manufacturers
- Moving her business out of her home and into a studio space
- Creating for your audience
- Recognizing that we can’t all be good at everything
KEY TAKE-AWAYS:
“Things have evolved over the years and I've realized how to do it better and within my style, but it takes a while.” - Nicole Block
“Sometimes you forget that you're not just creating things that you like. You have to remember that there's an audience out there that also has to like what you do.” - Nicole Block
“You have to remember that you can't force something to happen, especially if you're creating a completely new product. That's a hard thing to make work. You have to be willing to do a lot of trial and error and spend some money, not necessarily that much money, but some money trying to get the product right and find the right fit for you.” - Nicole Block
“if you're not a natural marketer for your product, that you need to either learn fast or bring somebody onboard that can help you with that.” - Nicole Block
“You can't be good at everything” - Nicole Block
LINKS:
Website: http://thenicstudio.com, http://tyles.co
Facebook: https://www.facebook.com/thenicstudio
Instagram: https://www.instagram.com/nicstudio/
Pinterest: https://www.pinterest.com/nicstudio/
Twitter: https://twitter.com/nicstudio
JOIN THE TSBC FAMILY:
Our signature Paper Camp program is back and we’re now enrolling for Winter 2018!We’re talking about product development sales tools, trade shows, marketing, working with buyers, sales reps and the press. Attend live or online. It’s the similar content, available in different formats.
Paper Camp Conference: an intensive 2-day program taking place March 1-2 in Los Angeles.
Paper Camp E-Course: 4-week online program with live Q&A calls starting January 16th.
Figure out which program is best for you and grab your seat at www.tradeshowcamp.com/papercamp
ABOUT PROOF TO PRODUCT:
Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
05/04/21 • 46 min
Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It’s true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping..... there are a lot of ways to build a profitable, sustainable business.
That’s why I brought on Stacie Bloomfield. Stace has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!
ON TODAY’S EPISODE:
How she didn’t always envision the business she runs today
Her path of starting her business
How she stumbled across her first licensing deal
Why you have to think of pitching as a numbers game
What artists need to prepare prior to pitching licensing deals
How Stacie approaches her art licensing
The pros and cons of licensing your art
Best strategies for getting in front of licensing partners
How to put your best foot forward when negotiating licensing deals
Ranges you can expect for rates for one off designs
How she had to adjust her business model in 2020
What she wishes she knew before licensing her artwork
Tools and systems she uses in her business
FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP203
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
Building a business is a long game, won with patience, fortitude, intentional decisions and passion. Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.
Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!
03/17/20 • 27 min
Have you ever considered how building a strong brand can make you stand out and ultimately help your business stand the test of time? Today’s guest is Paper Camp alumni Rebecca Townsend. Rebecca is the owner and creative director of Seaside Designs. She literally built her whole business around her love for the beach and sea. Pretty fascinating, right?
The business didn’t always come easy and she’s had to overcome many ups and downs through her entrepreneurial journey. She rode the rocky tides of being a business owner and now she’s riding the waves of success. In this episode, she shares her story of navigating a huge rough patch that made her shut down her business and the story of her resurrecting it and bringing it back to life.
We talk about her experience of overcoming burnout and figuring out a way to work smarter, not harder. She shares her research and development process for products and how she balances the financial risks of expansion (you might be surprised to hear how she does it). Rebecca gives her advice for other business owners who want to expand into new product categories and shares what’s next for Seaside Designs including why she’s decided to focus on sustainable packaging.
ON TODAY’S EPISODE:
- Why Rebecca has kept her brand identity the same throughout the years in her business
- How she’s built her brand based on her vision
- The evolution of her product mix
- How she got into wholesale after being discovered by local retailers at craft shows
- Going through a rough patch, being burnt out and closing her business
- Making a plan to bring her business back in a more sustainable way
- How Paper Camp helped her to streamline processes for inventory and production
- Bringing more products back into the mix and designing her products to be a cohesive line
- Her process for research and development of products
- How she balances the financial risk of expansion
- The benefits she’s seen with widening her product mix
- Tactics she uses to leverage social media as a marketing tool
- Using social media to connect with both retail and wholesale customers
- Rebecca’s advice for business owners considering new product categories
- What Rebecca has coming up for her business, Seaside Designs
For full show notes and resources, head to http://bit.ly/PTPEp147
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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FAQ
How many episodes does Proof to Product have?
Proof to Product currently has 438 episodes available.
What topics does Proof to Product cover?
The podcast is about Entrepreneurship, Design, Podcasts, Arts and Business.
What is the most popular episode on Proof to Product?
The episode title '208 | How winning the Minority Business Women’s Grant fast forwarded her business with Tiffany Grimes, Posterity Paper' is the most popular.
What is the average episode length on Proof to Product?
The average episode length on Proof to Product is 28 minutes.
How often are episodes of Proof to Product released?
Episodes of Proof to Product are typically released every 7 days.
When was the first episode of Proof to Product?
The first episode of Proof to Product was released on Apr 11, 2017.
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