Dirk Singer: Vanity Metrics & the Value of Content Creators vs Influencers!

Wonderful chat with Dirk Singer for episode 22! Dirk is a senior marketing, content and digital director with 25 years experience and a specific focus on aviation.
Currently working as Creative Director at SimpliFlying; a consulting firm that specialises in aviation marketing and innovation. There he looks after content development, both for SimpliFlying, and for its clients; including editing the world's only aviation trade marketing magazine - Airline Marketing Monthly. Dirk was also Founder and Head Rabbit at the award winning Social Media Agency 'Rabbit', here he ran campaigns for clients such as ASOS, bareMinerals, Champion, AVG, Gatwick Airport and Air China, to name a few.
We talk about the issues surrounding vanity metrics, fake followers/engagement, the influencer industry and everything in between.
You can follow Dirk Singer on Twitter: https://twitter.com/dirktherabbit
You can get in touch with Dirk on LinkedIn here: https://www.linkedin.com/in/dirktherabbit/
Check out 'Airline Marketing Monthly' here: http://www.airlinemarketingmonthly.com
This episode is sponsored by Nexstand EU. www.nexstand.euAs listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu.
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Catch you next time!

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