Dirk Singer: Vanity Metrics & the Value of Content Creators vs Influencers!
10/03/19 • 59 min
Wonderful chat with Dirk Singer for episode 22! Dirk is a senior marketing, content and digital director with 25 years experience and a specific focus on aviation.
Currently working as Creative Director at SimpliFlying; a consulting firm that specialises in aviation marketing and innovation. There he looks after content development, both for SimpliFlying, and for its clients; including editing the world's only aviation trade marketing magazine - Airline Marketing Monthly. Dirk was also Founder and Head Rabbit at the award winning Social Media Agency 'Rabbit', here he ran campaigns for clients such as ASOS, bareMinerals, Champion, AVG, Gatwick Airport and Air China, to name a few.
We talk about the issues surrounding vanity metrics, fake followers/engagement, the influencer industry and everything in between.
You can follow Dirk Singer on Twitter: https://twitter.com/dirktherabbit
You can get in touch with Dirk on LinkedIn here: https://www.linkedin.com/in/dirktherabbit/
Check out 'Airline Marketing Monthly' here: http://www.airlinemarketingmonthly.com
This episode is sponsored by Nexstand EU. www.nexstand.euAs listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu.
Make sure to give us a follow and give this episode a share! If you can spare a minute, leave us a review on Apple Podcasts or recommend us on any network.
Catch you next time!
Wonderful chat with Dirk Singer for episode 22! Dirk is a senior marketing, content and digital director with 25 years experience and a specific focus on aviation.
Currently working as Creative Director at SimpliFlying; a consulting firm that specialises in aviation marketing and innovation. There he looks after content development, both for SimpliFlying, and for its clients; including editing the world's only aviation trade marketing magazine - Airline Marketing Monthly. Dirk was also Founder and Head Rabbit at the award winning Social Media Agency 'Rabbit', here he ran campaigns for clients such as ASOS, bareMinerals, Champion, AVG, Gatwick Airport and Air China, to name a few.
We talk about the issues surrounding vanity metrics, fake followers/engagement, the influencer industry and everything in between.
You can follow Dirk Singer on Twitter: https://twitter.com/dirktherabbit
You can get in touch with Dirk on LinkedIn here: https://www.linkedin.com/in/dirktherabbit/
Check out 'Airline Marketing Monthly' here: http://www.airlinemarketingmonthly.com
This episode is sponsored by Nexstand EU. www.nexstand.euAs listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu.
Make sure to give us a follow and give this episode a share! If you can spare a minute, leave us a review on Apple Podcasts or recommend us on any network.
Catch you next time!
Previous Episode
Rosie Yakob: Working with Jay-Z & Steve Stoute, the concept behind Genius/Steals & Digital Nomad tips!
Absolutely loved having Rosie Yakob as my wonderful guest for episode 21! Rosie is Co-Founder of the nomadic creative consultancy Genius Steals, along with her husband and partner Faris; whom I had on the show earlier on in the year. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.
Full-time nomad, strategist, speaker & incredible human being. Rosie began her career working with hip hop legends Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Target, Wrigley and Samsung to connect with their fans. She was also lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign during her time at 360i and has previously worked at Cake Group, as well as Saatchi & Saatchi. You can't even begin to understand how excited I was for this chat and how much I learnt from it!
Expect tips for digital nomad life, talk about working with hip hop legends Jay-Z & Steve Stoute, tips on how brands can give value and create culture, talk about the difference between copying and being inspired by and a whole load more stuff!! Have your notebooks ready!
You can find out more about Genius/Steals here: http://geniussteals.co
You can follow Rosie on Instagram here: https://www.instagram.com/rosieyakob/
You should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribe
This episode is sponsored by Nexstand EU. www.nexstand.euAs listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu.
Make sure to give us a follow and give this episode a share!
Next Episode
Clara Herbaut: How is the CBD & Cannabis Industry developing in Europe?
I caught up with the wonderful Clara Herbaut in Barcelona for episode 23! Clara is a Cannabis & CBD Marketing and Communication Expert who works relentlessly within the industry to promote change and education on the subject.
Co-Founder of Herb & Co a Cannabis & CBD Consulting Agency, Head Project Manager at The Tree CBD, International Marketing Coordinator at Harmony and absolute fountain of knowledge when it comes to the European Cannabis & CBD market, regulations and everything else.
We talk about the issues surrounding the industry, the legality of various European countries, the benefits of CBD, the reasons why and the importance of education on the subject matter. I hope you enjoy the episode and would love to hear what you think!
You can follow Clara Herbaut on Instagram: https://www.instagram.com/clara_herb/
You can check out The Tree CBD here: https://thetreecbd.com/en/
You can find out more about CBD and Cannabis within Europe here: https://www.healtheuropa.eu/category/news/medical-cannabis-news/
This episode is sponsored by Nexstand EU. www.nexstand.euAs listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu.
Make sure to give us a follow and give this episode a share! If you can spare a minute, leave us a review on Apple Podcasts or recommend us on any network.
Catch you next time!
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