064: Social Media Influencer Marketing With Evan Kirstel

Organizations of all sizes are beginning to understand and leverage the power of social media influencers in their marketing. Not only is it powerful to have the social proof and validation that comes from influencers who can help them build a brand and actually attract and close new business.

In this episode, we meet Evan Kirstel, who is a B2B thought leader and top technology ”influencer” with a direct social media following of more than 400,000. Evan helps B2B tech brands like AT&T Business, Samsung and Intel achieve massive visibility and scale across the social media landscape in areas like mobile, blockchain, cloud, 5G, HealthTech, IoT, AI, Digital Health, crypto, AR, VR, Big Data, Analytics, and CyberSecurity.
My favorite quotes (paraphrased) from this episode:
"Sometimes the best marketing strategy starts with social Listening!"
"When you're starting out as an entrepreneur, do it through a side-hustle!!"
"Acquiring big-ticket clients requires patience."

You can reach Evan here:

https://twitter.com/evankirstel