064: Social Media Influencer Marketing With Evan Kirstel

08/01/19 • 31 min

Organizations of all sizes are beginning to understand and leverage the power of social media influencers in their marketing. Not only is it powerful to have the social proof and validation that comes from influencers who can help them build a brand and actually attract and close new business.

In this episode, we meet Evan Kirstel, who is a B2B thought leader and top technology ”influencer” with a direct social media following of more than 400,000. Evan helps B2B tech brands like AT&T Business, Samsung and Intel achieve massive visibility and scale across the social media landscape in areas like mobile, blockchain, cloud, 5G, HealthTech, IoT, AI, Digital Health, crypto, AR, VR, Big Data, Analytics, and CyberSecurity.
My favorite quotes (paraphrased) from this episode:
"Sometimes the best marketing strategy starts with social Listening!"
"When you're starting out as an entrepreneur, do it through a side-hustle!!"
"Acquiring big-ticket clients requires patience."

You can reach Evan here:

https://twitter.com/evankirstel

You can reach Evan here:

https://twitter.com/evankirstel

Previous Episode

063: Big-Ticket Marketing With Akbar Jaffer

Most organizations already have within them, the knowledge, solutions, ideas, and strategies that will take them to their next level of success. Unfortunately, those things are hidden under the surface, either obstructed by process, politics or simply lying dormant in the minds of top innovators that haven't been given an opportunity to breathe new life into existing systems. This is where a new set of eyes and ears become invaluable.

In this episode, we meet Akbar Jaffer, a B2B Marketing Executive, Technologist, and Chief Marketing Officer. He has found great success playing the role of the new eyes and ears that come into an organization and help them unearth and liberate the gifts they already have hidden in their ranks.
My favorite quotes (paraphrased) from Akbar Jaffer in this episode:
"Servant Networking is the key to business development success."
"Always ask the simple question: how can I help?"
"Be fair to others; Karma takes care of itself."

You can reach Akbar Jaffer here:

https://www.linkedin.com/in/akbarjaffer

Next Episode

065: Texting As A Conversational Marketing Tool With Andrew Kimmell

Sometimes the most powerful business development strategies are simple, elegant, and sitting right under our noses! (Literally in our pockets!) There are strong new shifts in the mobile technology landscape that are showing the absolute effectiveness of "texting" in a business development context. Organizations of all sizes are finding that their internal business development teams are able to leverage conversational marketing techniques to create strong business outcomes.

In this episode, we meet Andrew Kimmell, who is a Creative Entrepreneur, Co-Founder & Chief Marketing Officer at TextUs. TextUs provides business teams with a real-time, one-to-one connection with their customers to communicate faster and build better business relationships.
My favorite quotes (paraphrased) from Andrew in this episode:

"GIVE, GIVE, GIVE, then ask!"
"There's a whole new world (waking up to the use) of text messaging as a conversational marketing tool!"
"Keep It Real"
You can reach Andrew Kimmell and Textus here:
https://textus.com