Today I'm not talking about niching, I'm talking about specificity and how it's one of the two main strategies to making sales in your service-based business.
So those strategies are:
1) being specific
2) building a personal brand
Both play important parts in your marketing, but I'm sharing a recent experience from my own business of how specificity led to faster AND easier sales.
00:00 Two main ways to make sales
02:11 The power of specificity: example from my own business
03:03 Personal branding vs. specificity
03:34 How lack of specificity makes my membership sales slower
06:59 Lessons learned
Thanks for listening!
Connect on Instagram: https://www.instagram.com/emilykim.co
Join the free, private Facebook Group: https://www.facebook.com/groups/theprofitablecreatives
Website: https://emilykim.co/
Photo & video services: https://emilykimphotography.com/
12/03/24 • 11 min
Profitable Creatives Podcast - 009 The power of specificity to speed up your sales
Transcript
Welcome back to the profitable creatives podcast. I'm your host, Emily Kim. And today. The title of this episode is the power of specificity to speed up your sales. And we're kind of talking about niching, but we're also not talking about niching. I know that's such an over done topic and whenever I hear it personally, I roll my eyes. But I want to share examples from my own business where being more specific in what I do and what I offer has led to more sales, not le
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/profitable-creatives-podcast-608568/009-the-power-of-specificity-to-speed-up-your-sales-79459498"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 009 the power of specificity to speed up your sales on goodpods" style="width: 225px" /> </a>
Copy