205 - I need better customers from my website with Katlyn Slocum

07/25/23 • 42 min

In this episode of the Profit Tool Belt podcast, we invite digital maestro, Katlyn Slocum, to help you dig your way out of the tech mud and elevate your construction business to the next level. Katlyn, known for her knack for blending construction knowledge with her web designing talent, lays out essential thoughts on: The Power of a Professional Website: Your website is not just a glossy digital brochure, it's your virtual business card and a testament to your reliability and professionalism. Katlyn shares the secrets to designing an impressive and effective online presence that does more than just look good. Attracting the Ideal Clients: Not all clients are created equal and Katlyn’s here with her proven strategies to help you reel in the right kind. Learn how to filter through prospects to land those who contribute positively to your business growth. Balancing Social Media and Owned Digital Assets: While social media can be a powerful tool, Katlyn elaborates on the risks of over-reliance on it and the importance of owning your digital real estate. Hear why having a diversified digital presence can make all the difference. Pricing Your Services Right: Struggling with an overwhelming workload? Katlyn unveils the counter-intuitive solution – increasing your rates. Find out why properly valuing your expertise can revolutionize your business and allow you to focus on quality over quantity. In this episode, we're equipping you with the same determination and tenacity you bring to your construction projects, but this time, for the digital landscape. It's time to raise the scaffolding on your online presence and start building. Tune in now!

Previous Episode

204 - How Can a remodeler become a custom home builder -James 'Jimmy' Nicholas (WealthyBuilder)

Welcome to the PTB podcast, where we dive into the real-life experiences and knowledge of the best in the business. In this episode, we're chatting with Jimmy Nicholas, a former digital marketer who traded in his marketing tools to become a custom home builder. We explore Jimmy's journey, discussing his surprising shift from marketing to construction. We delve into the critical steps for those just beginning their journey in the construction field and why a website is your most important "uniform". But the advice doesn't stop there. Jimmy and Dominic dive deep into the differences between spec homes and custom homes, providing a balanced view of the pros and cons. Then, we tackle the big elephant in the room, financing. Discover how to fund your construction business with less risk thanks to Jimmy's expert advice. Next, we introduce the innovative 'land option' strategy and why it could be a game-changer in your construction business. Learn why connections and relationships with tradespeople and professionals are the pillars of success in this industry. Finally, we ponder on the big question – why do you want to become a custom home builder? Get ready to self-reflect and find your 'why' to keep you motivated even during challenging times. Tune in and start building your knowledge brick by brick with the PTB podcast!

Next Episode

206 - Creative Thinking for Contractors so you can WOW your Customers with Jenni Nichols

Feeling stuck with your project because of design constraints and the ever-changing market trends? Ever wondered if there's a better way to navigate through these challenges in the real estate and construction world? Look no further! Welcome to another episode of the Profit Tool Belt podcast, where we empower contractors and entrepreneurs to raise their game in building! In this episode, we are joined by the esteemed industry expert, Jenni Nichols. With her deep-rooted knowledge and hands-on experience, Jenni has secrets of the trade that will help you in creating magic even with the most challenging projects. Here's what you can expect from this episode: Learn how daring design trends like avocado cabinets can bring about a refreshing change in your projects. Gain insights into the art of adapting to small spaces, and learn to view space constraints as opportunities for innovation. Get a hold of the current market trends and discover how to utilize them to your advantage. Discover the shifting trends in bathroom designs and how to implement them in your next project. Understand the importance of asking the right questions to make sure you're on the right track and maximize your profits. From design to execution, Jenni’s insights and tips will surely equip you with the knowledge you need to excel in your projects. So, whether you're a seasoned professional or a novice contractor, this episode is the key to unlocking a whole new level of understanding in the world of real estate and construction. Stay tuned, grab a notepad, and let's raise the bar in building together with Profit Tool Belt!