#41 Jennie McLaughlin - Purpose Led Transformation: A Tried and True Methodology to Becoming Truly Purpose-Led

08/24/22 • 57 min

In this episode of Products With Purpose, Eli spoke with Jennie McLaughlin, Founder & Chief Purpose Officer of Purpose Led Transformation

Purpose-led Transformation is a consulting social enterprise that aims to support for-purpose businesses and social entrepreneurs to scale and grow their impact. Her vast expertise in working at the intersection of Purpose, Strategy, Innovation, and Customer Experience has helped many of the region’s largest brands on their journey to being Purpose-led.

Through her hands-on experience helping over 50 organizations with their journey towards being Purpose-led, Jennie is a recognized global authority on Purpose-led growth strategy and execution. Today she helps both corporates and social entrepreneurs to become sustainably impactful through bringing their Purpose to life.

Some of the highlights from this episode:

Forming a North Star for your company
Why it’s not optional for founders to create a purpose-led organization
Jennie’s experience as a partner at EY as they joined forces with Simon Sinek’s team
How to transform a company into one that is truly purpose-led
How to make sure your values and purpose are resonating internally with your team

-Relevant Links-

Jennie's LinkedIn
Purpose-led Transformation

-Episode’s Recommended Read-

Crossing the Chasm by Geoffrey Moore
Inspired Inc by Lisa MacCallum and Emily Brew

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08/24/22 • 57 min

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