ProductLed Podcast
Wes Bush
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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Top 10 ProductLed Podcast Episodes
Goodpods has curated a list of the 10 best ProductLed Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to ProductLed Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite ProductLed Podcast episode by adding your comments to the episode page.
How to Crush Product-led Acquisition Bottlenecks and Improve Conversion
ProductLed Podcast
03/09/24 • 18 min
In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz focus on an acquisition growth process. They discuss a structured approach involving a 60-90 minute weekly meeting aimed at enhancing not only acquisition but also engagement and monetization aspects of a business. Wes emphasizes the importance of identifying bottlenecks in the business and collaboratively finding solutions as a team, rather than placing the burden on a single individual.
Highlights
02:30: Wes Bush explains the purpose and structure of the weekly growth meeting.
06:27: Discussion on identifying and prioritizing business bottlenecks.
09:19: Brainstorming session on generating solutions for acquisition challenges.
13:13: Tips on how to efficiently brainstorm and prioritize solutions.
16:55: Reviewing and refining solutions in subsequent meetings.
How to Build a Company Scorecard for your Product-led Business
ProductLed Podcast
02/17/24 • 21 min
In this episode of the ProductLed Podcast, Wes Bush and co-host Laura Kluz dive into the world of company scorecards. They cover the essentials of what a healthy scorecard looks like and how to create your own. Wes gives his practical advice for setting up and maintaining a company scorecard and why he believes manual tracking is the way to go.
Here’s a template you can use to create your own company scorecard.
Highlights
[2:15] Explaining what a company scorecard is
[2:50] The three core groups of metrics for scorecards
[8:42] Discussion on go-to-market metrics
[13:41] Challenges in tracking and the manual vs. automated approach
[19:22] Pro tips for setting up a company scorecard
[24:18] Emphasis on manual tracking for deeper insights
[26:52] Final tips on the scorecard approach
About the ProductLed SystemTM️
Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business.
The Three C’s that Drive Organizational Efficiency
ProductLed Podcast
04/21/24 • 22 min
In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart.
The conversation covers topics such as mapping out an accountability chart, creating actionable KPIs for various roles, and better leveraging existing resources. This episode is crucial for leaders looking to drive their teams to higher productivity through focused, strategic measures.
Key Highlights
- [02:15] Wes introduces the podcast's focus on enhancing organizational effectiveness.
- [05:24] Discussion on using accountability charts effectively.
- [8:47] A story about comparing two companies with different resource efficiencies was shared.
- [10:13] Exploring strategic differences between companies and how they impact performance.
- [15:45] Strategies for actionable KPIs discussed.
- [16:42]How to identify critical hires.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
How to Grow a 7-Figure SaaS Business With Product-Led Growth
ProductLed Podcast
06/04/24 • 33 min
Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. They join Ramli on the show to talk about product-market fit and how customer service is at the heart of a product-led business. They then go through the steps they have taken (and still take) to overcome growing pains.
Show Notes
[01:17] How the Jane app came to be and scaled with just one “customer support” team
[05:34] The signup process is a way to get customers committed and to get them on the product journey
[08:00] Why Alison and Trevor decided not to go with the freemium model
[09:48] About Jane’s high-touch onboarding experience
[12:26] Prioritize loyal customers over sales
[15:23] The evolution of Jane’s signup process
[19:30] About Jane’s org structure and support system
[23:48] The challenge of hiring and helping people develop their careers
[28:05] How marketing and engineering fit in Jane’s org structure
[30:05] Alison and Trevor’s advice for product-led startups
About Alison Taylor and Trevor Johnston
Alison Taylor has been in the healthcare space as a business manager since 2008, and she believes in the integration of work into life and life into work. She hired Trevor’s creative agency to brand her clinic, Canopy Integrated Health, which she opened in 2011.
Trevor Johnston loves doing creative things with technology to create enjoyable experiences and to solve people’s problems. He co-founded Thought Shop Creative Inc. and was its lead digital guy until 2016. Jane is his first app and his first foray into coding.
Profile
How To Drive 10,000+ Signups In 2 Weeks w/ Co-Founder of Tango and Zach DeWitt From Wing VC
ProductLed Podcast
09/19/24 • 51 min
Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company achieved 10,000 sign-ups in just less than two weeks. These business connoisseurs will also guide us through how we should target the right buyers and celebrate our end-users success—ensuring that there's connectivity between what you're building and what your customers need. They will also reveal the story behind Tango and how it evolved throughout its first initial launch. Grasp as much knowledge as you can by listening to these two geniuses.
Show Notes
[2:12] Tango helps create a flexible documentation tool that allows you to generate documentation for your workflow. And alleviate your maintenance burden.
[7:13] On optimizing the right go-to-market
[9:23] What other tools is Tango replacing, and what do you need to do for the documentation you are creating?
[15:40] The importance of setting up suitable measurement gates and understanding when to know how things are successful
[16:31] How does the operation cadence work?
[18:18] Being data-driven is important and complementing that with a customer focus
[23:00] Why is it essential to be time-bound?
[23:47] Honing your most active users in the pilot is key
[24:47]On Finding different company sizes and types to understand your customer and your persona
[34:49] Sales vs. Product led is different in terms of messaging
[36:12] There's a different approach to targeting buyers and users
[39:27] What does it take to have your first successful launch?
[45:55] Your end-users success will eventually become your success
About Ken and Zach
Ken is the CEO and Co-Founder of Tango. Before diving into the world of Tango, he spent more than four years at one of the world's famous platforms, Uber. After learning the depths of entrepreneurship at Atomic VC, he teamed up with his co-founders and founded Tango in 2020.
Zachary "Zach" Dewitt is a partner at Wing Venture Capital. Wing Venture helps founders establish businesses around their ideas. In the company, Zach mainly focuses on enterprise application, technology and product-led growth to propel businesses forward.
Links:
Profiles:
12/10/24 • 25 min
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In this episode, Wes covers the four essential phases of building a high-performing team. First, he shares how to create an accountability chart by defining roles to focus efforts on critical functions. Next, he focuses on how to assess alignment with company values and performance by using quick and thorough audits to optimize each role. Then, he emphasizes understanding each team member's personal vision to motivate them and aligning company goals with meaningful incentives. Finally, he speaks about how to foster continuous skill growth through targeted training and one-on-one coaching, ensuring that each team member is equipped to advance company objectives effectively.
Key Highlights:
- 00:13: Why it’s important to build an elite team
- 03:00: Designing the team with accountability roles
- 07:37: Conducting team audits to assess fit and performance
- 09:00: Using quick and performance audits
- 15:03: Aligning incentives with individual goals
- 18:15: Setting meaningful goals and rewards
- 21:02: Developing skills through focused coaching
04/07/24 • 29 min
In this episode, Wes Bush and Laura Kluz share the significance of mapping out an accountability chart within organizations to ensure clarity and efficiency in role distribution and task execution. They discuss the impact of well-defined responsibilities on accelerating progress and reducing confusion commonly encountered in businesses.
Wes shares insights from his leadership experiences, emphasizing common pitfalls such as premature hiring and the importance of aligning team roles with business growth phases. The episode is a valuable resource for leaders seeking to optimize their team's performance and align with organizational goals
Accountability Chart Template: https://www.figma.com/community/file/1354471146215372798
Key Highlights
[0:35] Why accountability charts matter
[03:10] The most common hiring mistakes
[08:25] Core beliefs you need to adopt
[12:30] What an accountability chart looks like
[17:45] How to create one yourself
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
How Cobalt Transitioned from Sales-Led to Product-Led
ProductLed Podcast
08/14/24 • 40 min
Esben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also the Co-Founder and Adviser at Cobalt, a modern application security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service. The goal of this episode is to accelerate learning while transitioning from sales-led to product-led. Esben will talk about the whole transition: What other leaders are doing in this transition and what mistakes they make to avoid doing it again.
Show Notes
[01:09] A brief background about Esben
[03:38] His thoughts when they started the product-led movement
[07:11] Reasons why they started out as more sales-led
[11:15] The challenges they experienced along the way
[15:40] How they fostered organizational change
[18:55] The process they went through to get the rest of the team onboard
[23:32] How they got buy-in from the teams in the process of transitioning
[28:49] First quick wins they had in testing the unknowns
[34:50] More advice on iteration from Esben
[37:42] The next thing for him at Userflow
[39:47] Where to find Esben
About Esben Friis-Jensen
Esben Friis-Jensen is originally from Denmark but has lived in the United States for the last eight years. Aside from Userflow and Cobalt, he has also worked as a consultant in the SAP division of Accenture, responsible for managing the test and deployment of global large-scale SAP implementations.
Link
Profiles
How to Create a Value Engine for your SaaS Business
ProductLed Podcast
02/25/24 • 17 min
This episode dives into the concept of value engines within product-led businesses. Wes Bush and Laura Kluz emphasize the significance of mapping out every aspect of a business, from the initial customer touchpoint to their journey toward becoming a successful customer. He argues that understanding and optimizing these value engines is crucial for organizations to create and capture value efficiently.
The discussion covers the importance of detailed mapping at a granular level, the role of value engines in experimentation and improving business processes, and the differences in value engines between product-led and sales-led companies. Additionally, Wes provides practical advice on how businesses can start building their value engines, stressing the involvement of core leadership teams and the use of collaborative tools for mapping out processes.
Highlights:
[01:26] Introduction to value engines and their importance
[04:54] Detailed breakdown of a value engine using Google Analytics as an example
[8:44] Discussion on the engagement and monetization aspects of value engines
[15:17] Insights on transitioning from sales-led to product-led approaches
[17: 20] The significance of having a core product and multiple value engines for different products
[20:12] Real-world application and benefits of mapping out value engines at Product Led
[21:21] Final thoughts and advice on getting started with value engines
How to Scale your SaaS past 8-figures without a Sales Team
ProductLed Podcast
04/01/24 • 36 min
In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy.
Key Highlights
[01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth.
[09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team.
[19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success.
[24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy.
[32:22] The importance of user intimacy in understanding and addressing the ideal user's needs.
[46:14] The significance of having the right team setup for scaling a product-led business.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024.
Links:
Read Wes’ new book | Join the waitlist here.
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FAQ
How many episodes does ProductLed Podcast have?
ProductLed Podcast currently has 252 episodes available.
What topics does ProductLed Podcast cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on ProductLed Podcast?
The episode title 'How to get more Product Qualified Leads (PQLs) for your SaaS' is the most popular.
What is the average episode length on ProductLed Podcast?
The average episode length on ProductLed Podcast is 34 minutes.
How often are episodes of ProductLed Podcast released?
Episodes of ProductLed Podcast are typically released every 7 days.
When was the first episode of ProductLed Podcast?
The first episode of ProductLed Podcast was released on Dec 15, 2019.
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