ProductLed Podcast

In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz focus on an acquisition growth process. They discuss a structured approach involving a 60-90 minute weekly meeting aimed at enhancing not only acquisition but also engagement and monetization aspects of a business. Wes emphasizes the importance of identifying bottlenecks in the business and collaboratively finding solutions as a team, rather than placing the burden on a single individual.

Highlights

02:30: Wes Bush explains the purpose and structure of the weekly growth meeting.

06:27: Discussion on identifying and prioritizing business bottlenecks.

09:19: Brainstorming session on generating solutions for acquisition challenges.

13:13: Tips on how to efficiently brainstorm and prioritize solutions.

16:55: Reviewing and refining solutions in subsequent meetings.

In this episode of the ProductLed Podcast, Wes Bush and co-host Laura Kluz dive into the world of company scorecards. They cover the essentials of what a healthy scorecard looks like and how to create your own. Wes gives his practical advice for setting up and maintaining a company scorecard and why he believes manual tracking is the way to go.

Here’s a template you can use to create your own company scorecard.

Highlights

[2:15] Explaining what a company scorecard is

[2:50] The three core groups of metrics for scorecards

[8:42] Discussion on go-to-market metrics

[13:41] Challenges in tracking and the manual vs. automated approach

[19:22] Pro tips for setting up a company scorecard

[24:18] Emphasis on manual tracking for deeper insights

[26:52] Final tips on the scorecard approach

About the ProductLed SystemTM️

Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business.

In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart.

The conversation covers topics such as mapping out an accountability chart, creating actionable KPIs for various roles, and better leveraging existing resources. This episode is crucial for leaders looking to drive their teams to higher productivity through focused, strategic measures.

Key Highlights

• [02:15] Wes introduces the podcast's focus on enhancing organizational effectiveness.
• [05:24] Discussion on using accountability charts effectively.
• [8:47] A story about comparing two companies with different resource efficiencies was shared.
• [10:13] Exploring strategic differences between companies and how they impact performance.
• [15:45] Strategies for actionable KPIs discussed.
• [16:42]How to identify critical hires.

About Wes Bush:

Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).

Links:

Wes Bush | LinkedIn

Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. They join Ramli on the show to talk about product-market fit and how customer service is at the heart of a product-led business. They then go through the steps they have taken (and still take) to overcome growing pains.

Show Notes

[01:17] How the Jane app came to be and scaled with just one “customer support” team

[05:34] The signup process is a way to get customers committed and to get them on the product journey

[08:00] Why Alison and Trevor decided not to go with the freemium model

[09:48] About Jane’s high-touch onboarding experience

[12:26] Prioritize loyal customers over sales

[15:23] The evolution of Jane’s signup process

[19:30] About Jane’s org structure and support system

[23:48] The challenge of hiring and helping people develop their careers

[28:05] How marketing and engineering fit in Jane’s org structure

[30:05] Alison and Trevor’s advice for product-led startups

About Alison Taylor and Trevor Johnston

Alison Taylor has been in the healthcare space as a business manager since 2008, and she believes in the integration of work into life and life into work. She hired Trevor’s creative agency to brand her clinic, Canopy Integrated Health, which she opened in 2011.

Trevor Johnston loves doing creative things with technology to create enjoyable experiences and to solve people’s problems. He co-founded Thought Shop Creative Inc. and was its lead digital guy until 2016. Jane is his first app and his first foray into coding.

Profile

Jane

Alison Taylor’s LinkedIn

Trevor Johnston’s LinkedIn

Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company achieved 10,000 sign-ups in just less than two weeks. These business connoisseurs will also guide us through how we should target the right buyers and celebrate our end-users success—ensuring that there's connectivity between what you're building and what your customers need. They will also reveal the story behind Tango and how it evolved throughout its first initial launch. Grasp as much knowledge as you can by listening to these two geniuses.

Show Notes

[2:12] Tango helps create a flexible documentation tool that allows you to generate documentation for your workflow. And alleviate your maintenance burden.

[7:13] On optimizing the right go-to-market

[9:23] What other tools is Tango replacing, and what do you need to do for the documentation you are creating?

[15:40] The importance of setting up suitable measurement gates and understanding when to know how things are successful

[16:31] How does the operation cadence work?

[18:18] Being data-driven is important and complementing that with a customer focus

[23:00] Why is it essential to be time-bound?

[23:47] Honing your most active users in the pilot is key

[24:47]On Finding different company sizes and types to understand your customer and your persona

[34:49] Sales vs. Product led is different in terms of messaging

[36:12] There's a different approach to targeting buyers and users

[39:27] What does it take to have your first successful launch?

[45:55] Your end-users success will eventually become your success

About Ken and Zach

Ken is the CEO and Co-Founder of Tango. Before diving into the world of Tango, he spent more than four years at one of the world's famous platforms, Uber. After learning the depths of entrepreneurship at Atomic VC, he teamed up with his co-founders and founded Tango in 2020.

Zachary "Zach" Dewitt is a partner at Wing Venture Capital. Wing Venture helps founders establish businesses around their ideas. In the company, Zach mainly focuses on enterprise application, technology and product-led growth to propel businesses forward.

Links:

Wing Venture Capital

Tango

Product Hunt

Profiles:

Zach Dewitt

Ken Babcock