
The Importance of Alignment in Product Management
01/25/23 • 36 min
On this episode, Jonathan Hensley, the CEO and Chief Product Officer at EMERGE and author of Alignment: Overcoming Internal Sabotage and Digital Product Failure, discusses why alignment is critical to product success, and what teams can do to become more aligned.
We discuss four types of alignment:
- Individual
- Team
- Organization
- Market
On this episode, Jonathan Hensley, the CEO and Chief Product Officer at EMERGE and author of Alignment: Overcoming Internal Sabotage and Digital Product Failure, discusses why alignment is critical to product success, and what teams can do to become more aligned.
We discuss four types of alignment:
- Individual
- Team
- Organization
- Market
Previous Episode

Becoming a More Inclusive Leader by Embracing and Celebrating Neurodiversity
Product management is one of the best jobs in the world but it comes with great responsibility. If we are building products, we must ensure that we are putting inclusive products out in the world. And for leaders, inclusive leadership is paramount to a successful team and positive culture.
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Next Episode

Agency & Accountability in Product Management
Agency and accountability are so very important to the success of a product manager - not only embracing this themselves but also having the organization set up in a way and the culture set up in a way that expects accountability and allows agency with product managers. On this episode, Amanda Ralph, Principal Product Manager at Papercut, joins to discuss agency and accountability in product management.
EPISODE OUTLINE:
Why is agency so important in product management? 0:03
How can product leaders transform or empower when they’re in an environment where it’s more about feature-driven product delivery? 3:57
How product leaders can give their teams the agency they need while holding their teams accountable for value creation. 7:30
Why it’s so important to start with leadership and culture. 10:51
What are some things that may help a product manager who embraces the role but doesn’t quite know how to take hold of it? 15:11
How to tease out the right environment for a new product manager. 20:05
The importance of having a candid conversation with the product leader you’re interviewing with to better understand the environment before joining a new org. 24:01
The fun of product management is that you’re on a continuous learning journey, but it’s also hard. 29:18
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