Goodpods logo
Goodpods

Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Product Startup - 094: How New Startup Products Get Into Big Retailers

094: How New Startup Products Get Into Big Retailers

09/22/21 • 21 min

1 Listener

Product Startup

Yohan Jacob is the Founder and President of RetailBound, an agency that helps emerging hardware brands get into major retail stores and sales channels. RetailBound has been around for 14 years and has worked with over 4,000 product companies. Yohan himself has spent 30 years in the industry, including being a major buyer for Sears and Office Max. Today Yohan is going to share some valuable knowledge on how inventors, startups, and small manufacturers get into the big retailers, including the 3 major tips on what retailers are looking for these days, and furthermore, how to succeed and scale once you are on the shelves with your invention.

Today you will hear us talk about:

  • The difference between retail and marketplaces
  • Three traits retailers look for: Unique, capitalized, nice people.
  • Three metrics retailers look for:
  • 1. Revenue, profitability, inventory turns
  • 2. Past sales history
  • 3. What are you going to do to build awareness
  • It’s not just about sell-in, but it is about sell-through.

EPISODE LINKS

Yohan Jacob / Retail Bound Links:


The Product Startup Podcast Links:


Mako Design Links:


Kevin Mako Links:


About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread acro...

plus icon
bookmark

Yohan Jacob is the Founder and President of RetailBound, an agency that helps emerging hardware brands get into major retail stores and sales channels. RetailBound has been around for 14 years and has worked with over 4,000 product companies. Yohan himself has spent 30 years in the industry, including being a major buyer for Sears and Office Max. Today Yohan is going to share some valuable knowledge on how inventors, startups, and small manufacturers get into the big retailers, including the 3 major tips on what retailers are looking for these days, and furthermore, how to succeed and scale once you are on the shelves with your invention.

Today you will hear us talk about:

  • The difference between retail and marketplaces
  • Three traits retailers look for: Unique, capitalized, nice people.
  • Three metrics retailers look for:
  • 1. Revenue, profitability, inventory turns
  • 2. Past sales history
  • 3. What are you going to do to build awareness
  • It’s not just about sell-in, but it is about sell-through.

EPISODE LINKS

Yohan Jacob / Retail Bound Links:


The Product Startup Podcast Links:


Mako Design Links:


Kevin Mako Links:


About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread acro...

Previous Episode

undefined - 093: Selling Products Direct to End-Customer Online

093: Selling Products Direct to End-Customer Online

Toccara Karizma is the Founder and President of Karizma Marketing which is Hawaii’s leading digital marketing agency. She has spent 14 years in the industry, building many 7 to 9 figure product brands through online marketing and sales. Today Toccara is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use the internet to sell directly to end-customers. She talks about how an inventor can broadcast your messaging to the world, the types of purchase audiences, how to research other brands around your product, and using video and influencers to increase your invention sales.

Today you will hear us talk about:

  • Never has it been easier to grow a brand online.
  • Ecommerce skyrocketed over COVID
  • Paid ads vs organic.
  • Sales psychology
  • The Cow method. Customer’s own words.
  • Research other brands and what they are doing, then use the reviews on those to start using the keywords both positive and negative.
  • Using micro-influencers to sell
  • Using video to sell
  • 4 types of audiences for selling products direct to end-buyers
  • Facebook ad library, and getting access to it.

EPISODE LINKS

Toccara Karizma / Karizma Marketing Links:


The Product Startup Podcast Links:


Mako Design Links:


Kevin Mako Links:


About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We...

Next Episode

undefined - 095: Solve End-User Pain for Consumer Product Success

095: Solve End-User Pain for Consumer Product Success

Dan Soviero is the Founder of Signature Athletics, a highly successful sports gear company selling products all over the world. Dan is also a Forbes 30 Under 30 recipient, and like me, started his business while back in school. Today Dan is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use the power of truly understanding a customer’s pain point, and using that understanding to create and sell highly successful products.

Today you will hear us talk about:

  • A popular concept vs a problem-solving concept.
  • Used the process of creating value to create more products
  • Tried whitelabelling to other brands, but couldn’t best solve the end-client’s pain points.
  • Used innovation from the end-client.
  • Use one sentence to solve a pain point for your end-customer.
  • You can come up with an invention idea by focusing on a problem and thinking hard about how to solve it.

EPISODE LINKS

Dan Soviero / Signature Athletics Links:


The Product Startup Podcast Links:


Mako Design Links:


Kevin Mako Links:


About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, m...

If you like this episode you’ll love
Shailey & Katie's Lemonade Stand: Design Moms Finding the Happy Balance as Work-from-home Entrepreneurs

Shailey & Katie's Lemonade Stand: Design Moms Finding the Happy Balance as Work-from-home Entrepreneurs

Product Startup

Product Startup

Hospitality Design: What I've Learned

Hospitality Design: What I've Learned

Group Chat

Group Chat

The Writing and Marketing Show

The Writing and Marketing Show

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/product-startup-12668/094-how-new-startup-products-get-into-big-retailers-16652010"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 094: how new startup products get into big retailers on goodpods" style="width: 225px" /> </a>

Copy