How do we navigate the differences between buyers vs. users?

10/23/19 • 29 min

We unpack the differences between buyers and users in the product management space. Often, these groups can be confused, and sometimes they can even be the same! We discuss pressing questions like, who are these two groups of people? What information can they offer us? How do we navigate their differences?
To learn more about our process and what we do, check out www.lftechnology.com.

Previous Episode

What Can Product Managers Learn from Stand-up Comics?

Product Management and stand-up comedy may seem like entirely different art forms, but in fact, the parallels in the iteration and user validation process are quite similar. We explore the path comedians take to honing a new routine, and compare that process to the life cycle of a new product.
To learn more about our process and what we do, check out www.lftechnology.com.

Next Episode

Defining and Contrasting B2B vs. B2C Products

At Leapfrog, we work with many types of companies and products. Some of these feature Business to Business (B2B) models, and some use a Business to Consumer (B2C) model. We unpack questions such as, what are these two models? How do they differ? What are the different risks associated with each? Join us for another session where we unpack these models within our own engagements as well as examples within big tech companies.
To learn more about our process and what we do, check out www.lftechnology.com.