Product Led Growth Leaders

In the inaugural episode of Product Led Growth Leaders, Josh Elledge of UpMyInfluence interviews the show's host and creator, Thomas Watkins.

Thomas, a UX practitioner, plans to share insights from product leaders and encourage innovative thinking. Josh and Thomas invite listeners to subscribe, share, and even apply to be guests on the show.

He also shares his experience working with diverse clients, from large industry players to startups, across sectors like video gaming, crypto, NFT, and industrial verticals.

Learn more about Thomas's work at 3Leaf HERE.

Connect with Thomas on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the Co-Founder and CPO of Heartee Foods, Robert Imbeault. Robert shares his extensive experience in the SaaS industry, emphasizing the importance of user experience (UX) in product development. He discusses the origin of Ascend, focusing on simplifying compliance processes for supply chains. The conversation also covers the balance between sales and product development, insights into the venture capital landscape, and advice for entrepreneurs. Robert underscores the value of building products that genuinely solve user problems.

Learn more about Robert's work HERE.

Connect with Robert on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Product Operations Lead of iGaming of Caesars Sportsbook & Casino, Thomas Palaio. Thomas's career trajectory is a testament to the evolution of a tech professional. Starting with hands-on roles such as help desk support, he quickly moved into the realm of DevOps and cloud technologies at a time when continuous integration and continuous deployment (CI/CD) were just gaining momentum. His passion for solving complex problems and creating value for both customers and businesses led him to the product space. The satisfaction derived from the feedback loop of identifying and resolving issues is what keeps him motivated in his current role.

As the COO overseeing product strategy and operations for the online casino division at Caesars Entertainment, Thomas is responsible for delivering iOS, web, and Android casino experiences across five states in North America. He highlighted the unique challenges of working within a heavily regulated industry, where every product move must be approved by state boards and comply with longstanding laws.

One might assume that innovation is stifled in such a regulated environment, but Thomas provided a different perspective. The online gaming industry is relatively young, and there's a wealth of product development opportunities before hitting regulatory constraints. His focus is on delivering significant value to customers through innovation within the existing framework.

Learn more about Thomas's work HERE.

Connect with Thomas on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a brand and sharing that truth with the world. It's not just about selling a product or service; it's about resonating with customers on a deeper level, through shared values and beliefs.

When asked for an example, Steph highlighted industries where trust is non-negotiable, such as financial advising or healthcare. In these fields, heart-centric branding can be the differentiator that builds trust by authentically communicating a business's values and mission. This approach isn't just about what you offer but who you are as a business and how you connect with the needs and values of your clients.

A key takeaway from the discussion was the importance of internal alignment within an organization. Steph emphasized that a staggering 80% of brand work should be focused internally. The rationale is simple: for a brand to be perceived as genuine, the people within the company must live and breathe the same values that the brand projects to the outside world. This internal-external consistency is what makes every customer interaction feel authentic.

Connect with Steph on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Founder and CEO of NewMail AI, Yohann Abittan. Yohann shares insights into making AI safer and more trustworthy. He delves into the challenges of email overload and how NewMail AI aims to address this issue by using AI to prioritize and manage emails effectively. The host facilitates the discussion, exploring Yohann's professional background and NewMail AI's innovative solutions.

Learn more about Yohann's work HERE.

Connect with Yohann on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.