EP 96 - Crafting the Product Story with Tovit Neizer
01/17/24 • 50 min
Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.
As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.
Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!
So come in and listen to our episode, where you can also learn:
- The power of listening and waiting
- How journalism can help product managers! Some of the parallels between how journalists work and the product management work
- How to write your product story? A simple actionable process
- Can Matt and Moshe write their stories using that tool?
- Which object is ChatGPT?
- Is there a right way to tell our story? Or many ways?
- And so much more...
- You can connect with Tovit at:
- LinkedIn: https://www.linkedin.com/in/tovitneizer/
- Yellow Bricks Website: https://www.yellowbricks.net/
- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/
- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.
As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.
Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!
So come in and listen to our episode, where you can also learn:
- The power of listening and waiting
- How journalism can help product managers! Some of the parallels between how journalists work and the product management work
- How to write your product story? A simple actionable process
- Can Matt and Moshe write their stories using that tool?
- Which object is ChatGPT?
- Is there a right way to tell our story? Or many ways?
- And so much more...
- You can connect with Tovit at:
- LinkedIn: https://www.linkedin.com/in/tovitneizer/
- Yellow Bricks Website: https://www.yellowbricks.net/
- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/
- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Previous Episode
EP 95 - It's a Wrap 2023 with Matt and Moshe
What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast!
We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed serieses - async communication tools, user testing tools, and new tools built by young startups. We also started this year covering books for Product people, talking with 4 authors on anything from a 10 year best seller to a newly released book. We covered hot topics like the sunsetting of Google Optimize, the rise of Product Ops and design systems, and of course, we couldn’t stay away from AI and GenAI. We also learned some important concepts to help us build our career, from building a Product Culture, pricing SaaS products, assessing our competency as individual product people, and building a product team scorecard to assess the team’s success.
We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Henry Latham, Gustavo Razzetti, Gerisha Nadaraju & Anabela Cesário, Magali Pelissier, Justin Meats, Mandar Karlekar, Alex Gueriguian, Ben Yoskovitz, Dan Balcauski, Ravi Mehta, Shiva Manjunath, Kevin Hawkins, Premika PoSaw, Mike Green, Tracy Laranjo, Igor Voloshin, Alex Wilson, Ross Webb, Dan Olsen, George Whitfield, Sumeet Rana, Moodi Mahmoudi, Ohad Biron, and Itamar Gilad.
We can’t wait to continue this journey in the next year! We have some great episodes planned, and looking forward to learn and share more in the Product for Product Podcast!Happy New Year everyone!Matt & Moshe
- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/
- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Next Episode
EP 97 - Naming Our Products with Orly Zeewy
Continuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name!
Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ messaging from fuzzy to clear, so they can attract more ideal clients and grow their business. And what is more concise in making things clear than the name of the company and products?
This focus and love for good names shines in every discussion with Orly. She is a well of knowledge, sharing with us many examples of names that work vs some that don’t. The importance of a great name is usually understated. There is a myth out there that the name doesn’t really matter. But is that correct?
Exploring it on the episode, Orly shared her opinion, as well the method she is using with her clients to come up with good names.
Join us in learning how to come up with a name for your products, and so much more!
In the episode you will learn:
- How did Orly get to do what she does
- Reading people and learning also from what they don’t say
- The importance of clarity
- Methods such as design thinking, listening, brand strategy building, elevator pitch etc
- How to come up with a product name
- Should we start with a logo first?
- What criteria to look for in a good name
- How culture impact good or bad names
- Is ChatGPT a good name?
- The one most important aspect of a good name
- And much more...
- You can connect with Orly at:
- LinkedIn: https://www.linkedin.com/in/orlyzeewy/
- Zeewy Brands: https://zeewybrands.com/
- 10 personal brand tips (free download): https://crafty-thinker-1809.ck.page/0a9243edbc
- Upcoming “What’s Your Pitch” workshop: https://crafty-thinker-1809.ck.page/products/elevator-pitch-workshop-series
- Book - “Ready, Launch, Brand: The Lean Marketing Guide for Startups” - https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups-dp-0367466627/dp/0367466627
- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/
- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
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