How to Make Your Marketing Human with Kat Love #3

The work we do as therapists is meaningful, intentional, and client centric—so why would our website be anything less? Sure, anyone can put their name on a webpage with a list of credentials and contact info, but when you are trying to build and market your practice, you might want to consider taking a deeper look at your website design. Yes, the visual aspect of your webpage can change the accessibility and mission of our website, so you can better market your brand. You have the potential to communicate to potential clients and referrals the type of change you want to make in the world.

This week’s guest is Kat Love of Empathy Sites. The mission is to teach you how to execute some dynamic content and email marketing, all while generating a beautiful and functional website that will win you clients. What makes Kat’s approach unique is genuinely caring about doing work for therapists. Kat is proof that the work we do can change lives, so dive in this week and see how your life might be able to change too!

More in this episode:

• Kat’s courage from self-healing work with therapists.
• Why a great website is so important.
• A website is a place for potential referrals and potential clients to meet.
• Kat has developed interesting tools you can use to make home pages and “about” pages shine.
• Reducing psychobabble and using plain language to create approachable copywriting.
• Defining “content marketing” and the importance of reaching your clients in a personal, direct way.
• The difference between inbound and outbound marketing.
• Personal emails verses linking email list to website content.
• Why is design a priority to Kat?

Links:

To connect with all the great things Kat has to offer:

https://empathysites.com/ - If you are interested in how Empathy Sites can help you, schedule a Free 20 Minute Consultation on the website.

Twitter @empathysites

Business Basics Workshop

https://www.privatepracticeworkshop.com/