Building a Strong Brand with Nikki Bonsol #2

What do you as a therapist want to be known for? To answer that question, let’s ask another: What are you the most passionate about in your practice? In order to build your practice and serve your community, you need to get the word out that you are here, doing amazing things no one else is doing. What better to communicate what you have to offer, than a strong brand.

Forming a brand is a slow process. It takes time, it takes some digging, and it takes a little bit of help from our friends. This week’s guest, Nikki Bonsol, is a coach and brand expert who specializes in brand development for therapists and healers. Nikki is great at asking creative questions like “Where would you take a client out to dinner?” to get to the heart of who you are and what kind of practice you want to have. Using those clues, she stitches together a beautiful website with an eye towards authenticity that will communicate your brand easily.

Hear Nikki’s creative approach and more in this week’s episode!

• Nikki works with therapists and healers to help them get excited about marketing themselves.
• A journey towards entrepreneurship, and a stint as a singer/songwriter!
• Working through the fears of starting your own business.
• The power of coaching to make positive changes.
• The process of brand creation, it’s not just colors and websites.
• What is your niche and your specialty? Build a brand around that.
• Nikki’s process moving through brand coaching to brand creation.
• Techniques for developing a brand in a collaborative way.
• Questions you can be asking yourself as you visualize your brand.
• The perks of a professional eye for your website.

Links:

Connect with Nikki Online

Free branding and writing resources The Holistic Branding Course Get Our Special 15% Discount for Podcast Listeners when the course goes live. The promo code will be CLARKE15.