Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Pragmatism in Practice - CX: Building a Customer Engagement Framework

CX: Building a Customer Engagement Framework

05/27/21 • 35 min

Pragmatism in Practice

In today’s environment, a brand is defined not by what the organization does, but how their customers feel. In this episode, Joe Murray, Chief Digital Officer, North America at Thoughtworks, discusses the keys to a customer centric framework, examples of excellence and best practices to solve for your customer journey. Tune in to hear how customer-driven product strategies, innovation and platform will build brand equity and add to your shareholder value.

plus icon
bookmark

In today’s environment, a brand is defined not by what the organization does, but how their customers feel. In this episode, Joe Murray, Chief Digital Officer, North America at Thoughtworks, discusses the keys to a customer centric framework, examples of excellence and best practices to solve for your customer journey. Tune in to hear how customer-driven product strategies, innovation and platform will build brand equity and add to your shareholder value.

Previous Episode

undefined - Data-Driven with Data Mesh

Data-Driven with Data Mesh

Modern companies have audacious goals and initiatives to become data-driven, but many still suffer a disconnect. Despite increased investment, expanded commitment and more tools at their disposal, how can companies translate gathering tons of data into becoming a data-driven business? In this episode, Zhamak Dehghani, Director of Emerging Technologies, North America explains how Data Mesh brings people closer to data and insights.

Next Episode

undefined - ABCD Model for Leadership: Awareness

ABCD Model for Leadership: Awareness

As we slowly emerge from the coronavirus pandemic, this four-part series with Dr. Anita Sands, a global technology and business leader, shares the ABCD framework to help leaders thrive in today’s ambiguous climate. The first principle is awareness – how do you deal with changing environments as each day unfolds. This podcast will help guide authentic leaders to feel more resourceful and better equipped to deal with other forms of ambiguity and to be yourself, skillfully.

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/pragmatism-in-practice-195637/cx-building-a-customer-engagement-framework-19051489"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to cx: building a customer engagement framework on goodpods" style="width: 225px" /> </a>

Copy