Empowering women through gray divorce and beyond, with Lynne Knox

03/01/24 • 28 min

Sometimes financial planning is about more than investing toward goals. For Lynne Knox, a private wealth manager at Capital Group Private Client Services, that often means helping people move from fragility to strength. This is particularly true for women age 65 and older going through “gray divorce” after spending decades in a traditional homemaker role.

These women may have high net worth but little experience making their own financial decisions. They need guidance, but they also want allies they can trust and lean on during a time of great uncertainty.

In this episode, Knox describes the financial advice she gives them, a technique for better client conversations, and how she nurtures these client relationships after the divorce is finalized. For more, visit PracticeLab.

Previous Episode

Using client psychographics to fuel organic growth, with Mary Beth Storjohann

To truly provide optimal service, Mary Beth Storjohann and her team at Abacus Wealth Partners aim to forge emotional connections with clients. “How do you speak to what’s on their hearts and minds?” she asks. “That’s how you get to know about where your clients spend their time and what they’re worried about.”

This more-emotional-than-financial approach is not new for Abacus, which was founded nearly 30 years ago by Buddhists seeking to incorporate religious principles into financial services. But the appeal is stronger than ever.

In this episode, Storjohann describes adapting client service to better connect with women and next-generation clients. She also shares how her firm seeks organic growth by expanding its network of entrepreneurial advisors to share skills and best practices for success.

For more, visit PracticeLab.

Next Episode

Building a brand that speaks to your clients, with Bart Zandbergen and Letitia Berbaum

Creating a memorable brand may not come easy to financial advisors, but it can be worth the effort. That’s according to Bart Zandbergen and Tish Berbaum, the team behind The Zandbergen Group, a DBA* of Axxcess Wealth Management in Laguna Beach, California. Over time, the firm built a specialty serving ultra high net worth clients, and their brand evolved to match. Combining notions of transparency, a philosophy about “true wealth” beyond investments, and a general love of food, wine and fashion, the Zandbergen Group delivers what can only be described as a luxury experience.

In this episode, you’ll hear about Bart and Tish’s journey and learn how the two demonstrate their brand at every client touchpoint — from the office space, to the digital space, to client conversations.

For more, visit PracticeLab.

*DBA stands for does business as another firm name.