Practical Eloquence podcast

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it’s not about you, it’s about the other person.

Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

Throughout your career you will have moments where you have a chance to lead others, and your ability to inform, influence or inspire them to action can have a huge influence on your career success. These are Leadership Moments, and Practical Eloquence will make sure you make the most of them!

The idea of the hero swaying a hostile audience through the force of their eloquence makes for great movies, but in real life, the most successful persuaders do all the work beforehand to stack the deck and avoid the drama.

Over decades of training salespeople, I've met an elite few who embody professionalism in their attitudes and actions. Here's what true professionals know, care about, and do, and why it matters.

Follow these 9 Keys to Lean Communication to consistently Add value, Briefly and Clearly.