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PR After Hours

PR After Hours

Alex Greenwood

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1 Creator

Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/alex-greenwood1/subscribe PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!
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Top 10 PR After Hours Episodes

Goodpods has curated a list of the 10 best PR After Hours episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to PR After Hours for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite PR After Hours episode by adding your comments to the episode page.

PR After Hours - Agency CEO Kelli Kelley on Staying Sharp
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06/04/20 • 27 min

How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, a digital marketing agency in Atlanta. Kelli tells us about her start working with national brands to founding her agency, how she learns new skills, and ways she keeps her team engaged.

Learn more about Kelli Kelley and her agency:

https://brndmethod.com/

Twitter: @brndMethod
LinkedIn: https://www.linkedin.com/company/brnd-method/
Facebook: https://www.facebook.com/brndMethod

Have a question for Alex?

Follow us on Twitter! @HoursPR

You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Support the Podcast

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

Hire Alex to Speak at Your Event or Webinar

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

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Running an effective marketing campaign often feels like steering a ship through turbulent seas. Yes, it's a well-worn analogy, but it aptly captures the inherent challenges. If you're questioning the efficiency of your marketing strategy, rest assured you're not alone.

Here's a compass to help steer you through today's tumultuous marketing waters, as read by Jessica Daystrom.

Originally published as an article on All the Fits That's News. ⁠Subscribe free here⁠.

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  • Drop a buck in the tip jar⁠ ⁠here.
  • ⁠Click here ⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
  • Send Alex a Voice Message!⁠ Just click here⁠ and give us your first name, city, and question or comment.
  • Contact Alex ⁠via email here⁠. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠
  • Visit Alex's author website. Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.

Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.

Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.

Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and a clear purpose. They suggest a dual strategy for niche businesses to specialize while expanding their service range, ensuring content that aligns with mainstream offerings.

They also chat about AI's role in marketing, Joe's formula for a top-tier strategy...and so much more. Listen in!

Connect with Joe Zappa and Sharp Pen Media:

SharpPenMedia.com

LinkedIn

Articles Mentioned: Earned Media 1

Earned Media Sample 2 + + +

Our next episode: A Digital Nomad's Journey to Success with Yaron Been.

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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PR After Hours - Quick Shot: Storytelling
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01/29/20 • 5 min

Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing.

Source referral: Business2Community.com. Contact Alex at AlexGPR.com.

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar!  Just click this link, then click "SUPPORT". Thank you!

Photo by Anna Tukhfatullina Food Photographer/Stylist from Pexels

***

PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com 

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

--- Send in a voice message: https://anchor.fm/alex-greenwood1/message
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PR After Hours - Jim James on Consistency in Your Content and More
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10/21/21 • 28 min

So excited to welcome Jim James to the virtual lounge today to discuss the value of consistency in your content, how to get noticed, and much more!

Jim has built businesses from a suitcase on 3 continents for over 25 years, all using public relations. His first brush with #gettingnoticed was at 18 when he jumped out of a plane in return for sponsorship and received expedition equipment in return for media publicity. He hasn’t stopped this model of brand+business building ever since.

Having grown up in Europe, Africa and America, it was perhaps inevitable that Jim would move to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995 the B2B agency opened offices in Singapore, China, India, and the UK serving over 500 clients. In China between 2006–2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, Vice-Chair of the Chamber of Commerce, and a number of other profit and not-for-profit ventures including the bi-annual British Business Awards.

"The Unnoticed Entrepreneur is a masterwork for getting your business, self, or brand to go from unnoticed to noticed. But it's more than that--It's the excellent information and this advice skillful podcast host and #PR veteran coaxed from guests on his popular show (myself included). You will learn many new things and get positive reinforcement on much more! So, get this book and get noticed!" -- Alex Greenwood

Connect:

LinkedIn: https://www.linkedin.com/in/jamesjim/ Twitter: @jimajames Buy the book: https://t.co/sukxJz5BUc?amp=1 Check your ACI: https://unnoticed.scoreapp.com/ Listen to Alex on Jim's show here: https://podcasts.apple.com/us/podcast/should-you-make-your-interviewer-laugh-and-when/id1484874900?i=1000520323817

Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

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Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.

BUY THE BOOK HERE.

They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.

Chapters

00:00 Introduction and Meeting Erin Andrea Craske

05:03 Writing the Book and Filling a Gap in the Market

08:03 The Importance of Emotional Connections in Brand Building

10:07 The Role of Customer Empathy in Successful Brand Strategies

13:43 Examples of Brands that Foster Emotional Connections

26:52 Closing Remarks and Fun Moments

Visit Erin's website here.

This episode brought to you by MAGIC MIND!

Join Alex in the Magic Mind 7-day challenge!

For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

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Alex welcomes Ashley Graham, the innovative founder of The Conscious Publicist®, to the virtual lounge. Ashley is celebrated for her commitment to supporting purpose-driven businesses and believes deeply in the power of conscious living.

Ashley highlights the importance of crafting stories with purpose and authenticity to make a genuine impact on businesses and their audiences. She also discusses how traditional media responds to her people-centric approach and advocates for building lasting, genuine connections within the industry. The conversation underscores Ashley's role as a self-development advocate and a leader at the intersection of thought leadership and PR, showcasing why those looking to leave a meaningful mark in their industry should consider her insights. Listen in!

LINKS:

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Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

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PR After Hours - Over-communicating with Jeff Mendelson
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12/15/20 • 17 min

How do we keep up with our clients and teams during the pandemic? Is there such a thing as over-communicating? We'll find out as we chat with Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to established businesses.

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffmendelson/

The One Big Tip Podcast: https://jeffmendelson.com/onebigtip/

***

A Little Help?

Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627

Follow us on Twitter: @HoursPR

We Want Your Questions!

You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

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PR After Hours - An Important Update from Alex Greenwood
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02/09/24 • 6 min

Alex has an important update about the show.

Listen in, and let us know what you think: send Alex a Voice Message! ⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment.

SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

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Happy New Year!

Are you fired up? You should be.

As we usher in the ever-evolving landscape of 2024, small businesses find themselves at a pivotal juncture brimming with both opportunity and challenge. The digital age has leveled the playing field, granting unprecedented access to markets. However, it's also ratcheted up the competition.

Amidst this dynamic backdrop, the astute strategy for small businesses is to invest in a Public Relations (PR) consultant. Listen in as Alex explains the why on PR!

  • PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
  • We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."

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This episode is brought to you by Magic Mind. As part of the PR After Hours community, here’s a special deal: get up to 56% off your first subscription within the next 10 days and 20% off one-time purchases with our code AFTERHOURS20 at

⁠⁠⁠⁠⁠https://www.magicmind.com/prafterhoursjan⁠⁠⁠⁠⁠.

Magic Mind is dishing out an extra dollop of incentive to get your 2024 started on a high note: when you commit to a 3-month subscription this January, they're throwing in an additional month at no extra cost. It’s an extra 20% off, which gets you to a total of 75% off. This only lasts until the end of January, ⁠so hurry⁠ up before it goes away.

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SUPPORT THE SHOW

Announcer: ⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠⁠https://incompetech.com⁠⁠⁠⁠) License: ⁠⁠⁠⁠CC⁠⁠⁠⁠. ⁠⁠⁠⁠Sound effects.⁠⁠⁠⁠

Image co-designed with the assistance of OpenAI’s DALL-E, facilitated by ChatGPT. Copyright © 2024 by J. Alex Greenwood. All rights reserved.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

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FAQ

How many episodes does PR After Hours have?

PR After Hours currently has 289 episodes available.

What topics does PR After Hours cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on PR After Hours?

The episode title 'Agency CEO Kelli Kelley on Staying Sharp' is the most popular.

What is the average episode length on PR After Hours?

The average episode length on PR After Hours is 20 minutes.

How often are episodes of PR After Hours released?

Episodes of PR After Hours are typically released every 4 days, 20 hours.

When was the first episode of PR After Hours?

The first episode of PR After Hours was released on Jan 22, 2020.

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