Powerful Marketing Tips podcast

Are you looking to increase your business’ digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift.

Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.

Quotes

• “This industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasn’t really changed. Challenge one is having a basic understanding of digital marketing. That’s something I’d recommend business owners to do.” (2:54-3:23)

• “If you’re not subscribed to goals-based marketing, you’re going to fall into thinking about activity too much... I’m always listening when I’m talking to small business owners if they’re asking my advice. They might say things like ‘we need some social media’ or ‘we need to change our website.’ And I will say why? Why do you think you need to do that?...A better conversation, a better mindset to get into is saying things like ‘we need 250 leads in 2022, because if we get 250 leads we’ll win 30 customers and if we get 30 customers we’ll make our 1 million euro.’ So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what I’m driving at is that we need to quantify marketing as much as possible.” (5:37-6:42)

• “In my opinion it’s better to have two or three specialists that are exceptional at what they do than have one generalist.” (14:37-14:44)

• “Most great agencies...are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business owners...The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because they’re very very good at what they do and they’ve built trust within a community, within a network and they are verbally recommended.” (15:20-16:03)

• “We want to procure or buy the best talent that we can afford. We’re looking for value. That’s it.” (32:46-32:54)

• “Consider the false economy. The cheapest isn’t always best.” (37:06-37:10)

• “A good question for business owners to remember to ask really of any supplier is ‘are we on target or are we off target?’ Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chair...If we’re off target, where in the funnel, where in the activity that is being done, are we off target? It’s the numbers first. Then context. Then narrative.” (39:09-39:48)

• “Some entrepreneurs are really busy because they spend too much time focusing on things that don’t matter...You don’t need to look at the numbers on a daily basis.” (44:00-44:17)

Links

Connect with Rob Morley:

• Website: https://www.fountainpartnership.co.uk/

• LinkedIn https://www.linkedin.com/in/robmorley2/

The song that motivates Rob into action:

• Curtis Mayfield - Move on up (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)

Become a guest on our podcast: https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.

💭 Quotes:

• "We're going to take a deep dive into all of that and kind of give you a cheat code for communicating the right way with the people you're communicating with." (00:02:27)
• “If you're in a negotiation with someone that is a high fire element, it's probably going to be a win-lose scenario where they're going to seek to win and they don't care that you lose. So, not a very empathetic group of people, but definitely the type of people that in crisis management, you want someone who is high fire in charge. They are decisive, they are quick, they will get people moving.” (00:10:14)
• “If we're trying to communicate with water folks, if we're trying to sway them, we want to talk about how we're bringing people together. We want to talk about community. We want to talk about how it's going to help the betterment of society. Right? Because that's their drive.” (00:16:17)
• “If you're trying to engage an air person, you want to give them enough detail so they're not bored, but not so much that they're just like, I'm out, doesn't matter. But you want to show them how they're going to acquire learning, how they're going to acquire growth, right?” (00:22:32)
• "Earth people need facts. They need case studies. They need lots of detail and lots of social proof." (00:27:27)

⌛ Timestamps:

• [00:10:19] Fire element characteristics
• [00:16:26] Water element characteristics
• [00:19:10] Air element characteristics
• [00:26:59] Earth element characteristics
• [00:36:25] Elements in organizational culture

🔗 Links:

Connect with Terry Bean:

• Website: https://trybean.com/
• LinkedIn: https://www.linkedin.com/in/terrybean/

Other links mentioned on the episode:

• Free assessment: https://trybean.com/behavioralelements
• Special offer: Assess, Analyze, and Apply: https://trybean.com/besessions

💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/

⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/

Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships.

Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.

Quotes

• “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)

• “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)

• “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)

• “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)

• “Every group starts with one.” (29:17-29:19)

• “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)

Links

Connect with Frank Agin:

• Personal Website: frankagin.com
• AmSpirit Business Connections: https://www.amspirit.com
• LinkedIn: https://www.linkedin.com/in/frankagin
• Twitter: https://twitter.com/frankagin

Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast

https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.

Quotes:

• “Without consistent and effective marketing, nobody really knows you exist.” - 00:00:07
• "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28
• “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54
• “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11
• “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29
• “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46
• “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18
• “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31

Timestamps:

[00:01:02] Cost-Effective Ways to Build Awareness with Marketing

[00:01:52] The Power of Collaboration in Marketing

[00:03:47] Reducing Marketing Costs

The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!

Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/

Find out more: https://powerful-marketers.com/podcast/