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Powerful Marketing Tips podcast

Powerful Marketing Tips podcast

Powerful Marketers

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Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. Hosts Mari-Liis Vaher and Laura Kukemelk run a popular marketing agency and mastermind. On the Powerful Marketing Tips Podcast, they’re sharing their best secrets! Get clear, organized and consistent! https://powerful-marketers.com/
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Top 10 Powerful Marketing Tips podcast Episodes

Goodpods has curated a list of the 10 best Powerful Marketing Tips podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Powerful Marketing Tips podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Powerful Marketing Tips podcast episode by adding your comments to the episode page.

Powerful Marketing Tips podcast - Which Social Media Channels to Use? [Statistics]
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04/07/22 • 6 min

Which social media channels should you use for your business? Where is your target audience and how can you reach them? These are some of the questions that business owners typically struggle with. In today's quick tips episode, Mari-Liis Vaher talks about the most popular social media channels and shares some interesting statistics from the DIGITAL 2022: GLOBAL OVERVIEW REPORT.

Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis

Find out more: https://powerful-marketers.com/podcast/

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Powerful Marketing Tips podcast - How to Build a Community and Cultivate a Fanbase?
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03/29/22 • 39 min

Have you been considering starting your own community? In today’s episode, Jill Salzman, Founder of The Founding Moms, shares tips for creating a community and establishing a fanbase.

Community building is a great way to grow your business. In a community, you can gather like-minded individuals with similar interests and goals who, if you do it properly, will support everything you do. When starting a community, there are a few things you need to consider. Make sure you are providing original content for your members to consume, engage with your members and show them lots of validation and love, and figure out a way to market your community to people who are outside of it. Even if you decide you don’t want to start your own community, it can be very beneficial to join a pre-existing community in your chosen niche.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about how building a community can help you to grow your business and personal brand. Learn about the best ways to go about marketing your community to bring in new members.

Quotes

• “I didn’t intend to create a community, but I think I’ve loved community for a long time.” (5:16-5:23)

• “I can’t tell you how much I love growing a community, running a community, and in doing that I am a part of the community. I have learned since there is literally no better way to build a business.” (7:58-8:13)

• “The more consistency you have and the more you deliver and delight, the more people will feel that from you and it will feel genuine.” (11:32-11:41)

• “What can they gain or benefit from your community that they can’t find anywhere else?” (21:31-21:35)

• “The way you cultivate the fanbase is literally making sure you delight your members. Not over-providing with resources, but you’re over-providing with love and care and things that are very emotional. In a community setting, as the organizer, you have to give more love.” (27:21-28:19)

• “How do I make sure everyone feels heard, taken care of, and seen? If you can figure out that magical formula where you can meet those, you will be successfully cultivating a legion of people that believe in you...they will do it because they know you mean well by them.” (28:57-29:25)

Links

Connect with Jill Salzman:

• Website:www.foundingmoms.com

• LinkedIn: https://www.linkedin.com/in/foundingmom/

• Podcast: www.jillsalzman.com/podcast

Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast

https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

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Powerful Marketing Tips podcast - How to Start Meaningful Conversations?

How to Start Meaningful Conversations?

Powerful Marketing Tips podcast

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07/05/22 • 41 min

Do you struggle with having meaningful conversations and making a good first impression on the phone? Everyone wants to make a good first impression, but often they start conversations in a way that is too focused on them and not focused enough on the person they are speaking with. In today’s episode, Wendy Harris, Queen of Conversation at Making Conversations Count Ltd, talks about her experience in telemarketing and how to have impactful conversations over the phone. Wendy has been in telemarketing since 1988, hosts her own podcast dedicated to making conversations, and is the author of Making Conversations Count: How To Sell Over The Phone.

The most important thing to know about making phone conversations count is that you have to be speaking to the right person, about the right thing, at the right time. You can make hundreds of calls, but if you’re advertising something that person doesn’t want to hear about, it will never turn into a sale. Results will eventually come by just talking to enough people consistently and pre-qualifying what their needs are. When you approach a conversation with the intention of hearing the other person out instead of immediately spilling your sales pitch to them, you will have a more impactful conversation.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about making meaningful conversations over the phone. Learn best practices for making a good first impression, being more relaxed on the phone, and turning phone calls into sales.

Quotes

• “We all strive for a modicum of respect from other people. So you can only earn that if you behave in a certain way.” (6:02-6:12)

• “I would challenge anybody to say that sales training is all about what you say and the process. It's not, it's about who you are, and how you say it. That comes before anything else.” (7:42-7:59)

• “When it comes to wanting to make that [good] impression, the intention has to be not about me. This is all about them. And if that intention is there from the off, the conversation flows a lot easier. It's way more natural. And I think it kind of takes the stress out of it for yourself as well.” (9:09-9:37)

• “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)

• “It basically comes down to three things for you to get the form. And that is speaking to the right person for the right reason, at the right time. And then the last part is, the results will come. Because you're talking to the right people about the right thing at the right time.” (18:26-18:50)

• “If you just rang somebody once a day, then in the course of a month, you've had 20 conversations or attempted 20 conversations. And if all you're looking to do really is to see when the best time would be for you to have the real conversation with the meat on the bones that's going into your forward calendar. So by the end of the year, you've got 200 conversations that you're having. So 200 conversations with people, how many then turn into customers, because you're talking to the right people, and you're talking to them at the right time for the right reason? Your forecasting becomes so much simpler. That's just one a day.” (30:52-31:44)

Links

Connect with Wendy Harris:

Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast

https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

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Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.

Quotes:

  • “But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47)
  • “From psychology we know that we all love to buy things, but we don't like to be sold to.” (00:02:31)
  • “So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21)
  • “There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01)
  • “For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54)

Timestamps:

(00:01:45) Lack of Service-Centric Mindset

(00:02:25) Sales Pressure

(00:03:12) Lack of Understanding the Value

(00:03:55) Lack of Trust

(00:04:45) Poor Customer Service

Join the Powerful Marketers Community: https://community.powerful-marketers.com/

Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8

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Powerful Marketing Tips podcast - 4 Ways to Make Change Happen in Your Life

4 Ways to Make Change Happen in Your Life

Powerful Marketing Tips podcast

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01/27/22 • 5 min

Have you ever been in this situation where you promise that NOW everything will change, you will forever act differently and this will be the beginning of your new life? However, sooner or later your old ways creep back in. In this quick tips episode, Mari-Liis Vaher shares 4 ways that you can keep yourself accountable and therefore make change last for good!

Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/

Find out more: https://powerful-marketers.com/podcast/

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Powerful Marketing Tips podcast - How to Bring the Right People to Your Website Through Digital Marketing
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01/25/22 • 57 min

Are you looking to increase your business’ digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift.

Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.

Quotes

• “This industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasn’t really changed. Challenge one is having a basic understanding of digital marketing. That’s something I’d recommend business owners to do.” (2:54-3:23)

• “If you’re not subscribed to goals-based marketing, you’re going to fall into thinking about activity too much... I’m always listening when I’m talking to small business owners if they’re asking my advice. They might say things like ‘we need some social media’ or ‘we need to change our website.’ And I will say why? Why do you think you need to do that?...A better conversation, a better mindset to get into is saying things like ‘we need 250 leads in 2022, because if we get 250 leads we’ll win 30 customers and if we get 30 customers we’ll make our 1 million euro.’ So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what I’m driving at is that we need to quantify marketing as much as possible.” (5:37-6:42)

• “In my opinion it’s better to have two or three specialists that are exceptional at what they do than have one generalist.” (14:37-14:44)

• “Most great agencies...are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business owners...The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because they’re very very good at what they do and they’ve built trust within a community, within a network and they are verbally recommended.” (15:20-16:03)

• “We want to procure or buy the best talent that we can afford. We’re looking for value. That’s it.” (32:46-32:54)

• “Consider the false economy. The cheapest isn’t always best.” (37:06-37:10)

• “A good question for business owners to remember to ask really of any supplier is ‘are we on target or are we off target?’ Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chair...If we’re off target, where in the funnel, where in the activity that is being done, are we off target? It’s the numbers first. Then context. Then narrative.” (39:09-39:48)

• “Some entrepreneurs are really busy because they spend too much time focusing on things that don’t matter...You don’t need to look at the numbers on a daily basis.” (44:00-44:17)

Links

Connect with Rob Morley:

• Website: https://www.fountainpartnership.co.uk/

• LinkedIn https://www.linkedin.com/in/robmorley2/

The song that motivates Rob into action:

• Curtis Mayfield - Move on up (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)

Become a guest on our podcast: https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

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Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.

💭 Quotes:

  • "We're going to take a deep dive into all of that and kind of give you a cheat code for communicating the right way with the people you're communicating with." (00:02:27)
  • “If you're in a negotiation with someone that is a high fire element, it's probably going to be a win-lose scenario where they're going to seek to win and they don't care that you lose. So, not a very empathetic group of people, but definitely the type of people that in crisis management, you want someone who is high fire in charge. They are decisive, they are quick, they will get people moving.” (00:10:14)
  • “If we're trying to communicate with water folks, if we're trying to sway them, we want to talk about how we're bringing people together. We want to talk about community. We want to talk about how it's going to help the betterment of society. Right? Because that's their drive.” (00:16:17)
  • “If you're trying to engage an air person, you want to give them enough detail so they're not bored, but not so much that they're just like, I'm out, doesn't matter. But you want to show them how they're going to acquire learning, how they're going to acquire growth, right?” (00:22:32)
  • "Earth people need facts. They need case studies. They need lots of detail and lots of social proof." (00:27:27)

⌛ Timestamps:

  • [00:10:19] Fire element characteristics
  • [00:16:26] Water element characteristics
  • [00:19:10] Air element characteristics
  • [00:26:59] Earth element characteristics
  • [00:36:25] Elements in organizational culture

🔗 Links:

Connect with Terry Bean:

Other links mentioned on the episode:

💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/

⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/

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Powerful Marketing Tips podcast - How Social Sciences Play Into Professional Relationships
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05/10/22 • 43 min

Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships.

Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor.

Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.

Quotes

• “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)

• “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)

• “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)

• “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)

• “Every group starts with one.” (29:17-29:19)

• “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)

Links

Connect with Frank Agin:

Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast

https://powerful-marketers.com/guest-application/

Podcast production and show notes provided by HiveCast.fm

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Powerful Marketing Tips podcast - EP108: Practical Tips on How to Save on Advertising and Marketing Costs
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06/29/23 • 8 min

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.

Quotes:

  • “Without consistent and effective marketing, nobody really knows you exist.” - 00:00:07
  • "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28
  • “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54
  • “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11
  • “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29
  • “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46
  • “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18
  • “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31

Timestamps:

[00:01:02] Cost-Effective Ways to Build Awareness with Marketing

[00:01:52] The Power of Collaboration in Marketing

[00:03:47] Reducing Marketing Costs

Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
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Powerful Marketing Tips podcast - 7 Steps to Effective Calendar Management

7 Steps to Effective Calendar Management

Powerful Marketing Tips podcast

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01/20/22 • 5 min

The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!

Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/

Find out more: https://powerful-marketers.com/podcast/

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FAQ

How many episodes does Powerful Marketing Tips podcast have?

Powerful Marketing Tips podcast currently has 130 episodes available.

What topics does Powerful Marketing Tips podcast cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Powerful Marketing Tips podcast?

The episode title 'How to Build a Community and Cultivate a Fanbase?' is the most popular.

What is the average episode length on Powerful Marketing Tips podcast?

The average episode length on Powerful Marketing Tips podcast is 21 minutes.

How often are episodes of Powerful Marketing Tips podcast released?

Episodes of Powerful Marketing Tips podcast are typically released every 6 days, 19 hours.

When was the first episode of Powerful Marketing Tips podcast?

The first episode of Powerful Marketing Tips podcast was released on Nov 24, 2021.

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