The New Campaign Trail? Why Presidential Candidates Are Flocking to Podcasts

Julius explores why presidential candidates, Kamala Harris and Donald Trump are appearing on popular podcasts. Listen in as Julius unpacks the power of podcasting in political campaigns, discusses the latest trends in podcast technology and accessibility, and considers the deeper impact on audience engagement and conversion.

Julius uncovers why campaigns are increasingly turning to podcasts as a primary medium to reach younger, unaffiliated voters. He reveals the strategic importance of podcasts in political campaigns, particularly for engaging diverse demographics and with the 18 to 34 year old, a group largely identifying as independent. Using insights from data such as the Infinite Dial report, Julius dissects how both candidates are carefully selecting podcasts that resonate with targeted audiences.

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