Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 25

In this episode, Michelle Frechette and Corey Maass discuss their newly developed website, emphasizing its improved design and functionality. They delve into the importance of mobile usability, coherent design, and effective marketing strategies. The conversation also touches on the challenges of reaching their target audience and the significance of language in communication. Additionally, they explore cultural observations about music, generational differences, and personal anecdotes related to advertising. The episode concludes with reflections on the evolution of music curation in retail environments and the impact of commercials on musicians' careers, ending on a light-hearted note with gratitude to their listeners.

Top Takeaways:

• Nostalgia and Cultural References as Marketing Tools: Michelle and Corey highlight the power of nostalgia in marketing, referencing Carly Simon’s song in ketchup commercials and Reagan's use of "Born in the USA." These examples demonstrate how emotional and cultural connections can strengthen brand messaging and resonate with audiences.
• Music as a Branding Opportunity: The idea of creating a theme song for OMGIMG underscores the potential of music to add personality and memorability to the brand. Michelle’s experiment with AI-generated music shows the team’s willingness to explore innovative tools for creative marketing.
• Swag and Interactive Experiences to Engage Users:Corey’s enthusiasm for branded swag, like T-shirts and creative QR codes, emphasizes the importance of tangible, fun items for user engagement. Adding interactive elements, such as QR codes linking to a custom song, creates a playful and memorable experience.
• Balancing Creativity with Practicality: While the team enjoys brainstorming playful and imaginative ideas, they remain focused on aligning these concepts with the product’s purpose and audience. This balance ensures OMGIMG maintains professionalism while staying approachable.
• Consistency Builds Trust and Engagement: The commitment to regular streaming, even while planning breaks around the holidays, reflects a focus on consistent communication with their audience. This approach builds trust and strengthens their connection with users.

Mentioned In The Show:

• Beaver Builder
• Ron Popeil
• The Pocket Fisherman
• Microconf
• Rob Walling
• Mike Taber
• Weebly
• Wix
• Mitsubishi
• Lifehacker
• Mint
• YNAB
• Product Hunt
• Kanban
• Social Link Pages
• Mark Westguard
• Dirty Vegas
• Holly Hobbie
• Carly Simon
• Barenaked Ladies
• Diesel Jeans

🙏 Sponsor: WordPress.com

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Editor, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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