019 - Amanda Torres of The Curious Coconut on Paleo & Auto Immune Protocol Cooking, the Launch of Her First Cookbook, & Marketing Through Pinterest, Facebook, & Instagram, & Monetizing a Blog
08/24/17 • 85 min
On today's Positively Creative Podcast episode, neuroscientist Amanda Torres, a paleo and autoimmune protocol recipe blogger, shares with Dorothy about her personal health journey, the launch of her first cookbook, Latin American Paleo Cooking, on monetizing her blog through affiliate programs, and how she builds her community through Instagram Stories & Facebook Live.
For more of Amanda's work:
https://thecuriouscoconut.com/
On Today's Show:
(4:00) How she was diagnosed with pre diabetes, had developed an autoimmune skin condition, to lost weight (80 pounds!), and turning her health around.
(5:30) Discovering the paleo diet - Mark Sisson A Primal Blueprint
(8:30) Barefoot running led her to primal living
(14:00) Institute for Functional Medicine - takes a root cause approach
(14:30) Starting The Curious Coconut blog after two years of paleo diet
(22:00) on monetizing the blog
(23:30) collaborating with other bloggers to create e-cookbooks
(27:00) multiple streams of income, including affiliate marketing
(34:00) on photographing the food
(36:00) Celebrating her first cookbook, Latin American Paleo Cooking
(38:00) How she wrote a cookbook in 4 months
(40:00) Jennifer Robins, Predominately Paleo
(42:00) the process of starting the relationship with the publisher and the steps of creating the book
(49:00) on promoting the book
(52:00) on moving from an online business to a physical product and how Instagram stories and Facebook live has helped
(55:00) how she gets inspired to create recipes
(58:00) on measuring by weight and not by volume when cooking
(59:30) on gluten and dairy and healthy alternatives
(1:02:00) Jeremy Draper, Well Fit Medicine
(1:05:00) acupuncture and Chinese herbs
(1:06:00) Mike Falcone, Twin Reeds Calming Influence in Overton Square & Shady Grove Presbyterian Church
(1:07:00) On finding a good Chinese medicine doctor
(1:09:00) on building a website with Squarespace
(1:13:00) Smarterqueue, Tailwind, spending ~1 hour in Pinterest to build her audience, Quantcast, & a business profile on Instagram
(1:24:00) The Curious Coconut's Front Porch
Holistic health · Paleolithic diet · Autoimmune disease · Traditional Chinese medicine · Mindfulness
On today's Positively Creative Podcast episode, neuroscientist Amanda Torres, a paleo and autoimmune protocol recipe blogger, shares with Dorothy about her personal health journey, the launch of her first cookbook, Latin American Paleo Cooking, on monetizing her blog through affiliate programs, and how she builds her community through Instagram Stories & Facebook Live.
For more of Amanda's work:
https://thecuriouscoconut.com/
On Today's Show:
(4:00) How she was diagnosed with pre diabetes, had developed an autoimmune skin condition, to lost weight (80 pounds!), and turning her health around.
(5:30) Discovering the paleo diet - Mark Sisson A Primal Blueprint
(8:30) Barefoot running led her to primal living
(14:00) Institute for Functional Medicine - takes a root cause approach
(14:30) Starting The Curious Coconut blog after two years of paleo diet
(22:00) on monetizing the blog
(23:30) collaborating with other bloggers to create e-cookbooks
(27:00) multiple streams of income, including affiliate marketing
(34:00) on photographing the food
(36:00) Celebrating her first cookbook, Latin American Paleo Cooking
(38:00) How she wrote a cookbook in 4 months
(40:00) Jennifer Robins, Predominately Paleo
(42:00) the process of starting the relationship with the publisher and the steps of creating the book
(49:00) on promoting the book
(52:00) on moving from an online business to a physical product and how Instagram stories and Facebook live has helped
(55:00) how she gets inspired to create recipes
(58:00) on measuring by weight and not by volume when cooking
(59:30) on gluten and dairy and healthy alternatives
(1:02:00) Jeremy Draper, Well Fit Medicine
(1:05:00) acupuncture and Chinese herbs
(1:06:00) Mike Falcone, Twin Reeds Calming Influence in Overton Square & Shady Grove Presbyterian Church
(1:07:00) On finding a good Chinese medicine doctor
(1:09:00) on building a website with Squarespace
(1:13:00) Smarterqueue, Tailwind, spending ~1 hour in Pinterest to build her audience, Quantcast, & a business profile on Instagram
(1:24:00) The Curious Coconut's Front Porch
Holistic health · Paleolithic diet · Autoimmune disease · Traditional Chinese medicine · Mindfulness
Previous Episode
018 - Erin Austen Abbott of Amelia on Owning and Curating for Her Gift Shop Amelia, Writing Her New Book, How to Make It, Being a Contributor to Design*Sponge, & More
Today on Positively Creative, Dorothy chats with Erin Austen Abbott about all of the different creative avenues Erin ventures as a facilitator and curator in the creative community. Erin shares all about her shop Amelia and the recent shop move from Oxford to Water Valley, Mississippi, where the shop has grown to house a gallery as well as classes and workshops. Erin discusses her new book, How to Make It, a look into 25 creative entrepreneurs and makers and their creative processes. They also discuss Erin's writings for Design Sponge, her own photography, and much more!
"It's been a real lesson for me on what people want...It's also an education process, educating people why things cost what they cost, why handmade is so important, why we need this kind of movement in our country and world because it's important to know where your items are coming from and to gift things that are more special than something you could pick up at a Black Friday sale." -Erin Austin Abbott
For more Erin Austen Abbott & Amelia:
For more Positively Creative:
On Today's Show:
(7:30) Amelia - shop, gallery, and classes
(11:30) From the 187 square feet on the Oxford Square to all under one roof in Main Street in Water Valley, MS
(16:00) The Living Room Gallery, Glennray Tutor , Jonathan Kent Adams , A Study in Color
(20:00) One Night Stand Show that Erin curates
(25:00) How to Make It book , Chronicle Books
(26:30) Studio Stories on Instagram
(31:00) on photographing and writing for the book
(34:00) going on tour for the book
(36:00) on traveling, Field Trip blog
(36:30) working for Design*Sponge
(43:00) Erin's typical day and how she organizes
(45:00) Dorothy blabs on about Trello
(47:00) on when and what to post on Amelia Presents Instagram
(53:00) Sarah, Occasionette, Girls Can Tell , Storehouse in New Jersey
(54:00) Elizabeth Suzann, Jojotastic
(55:00) Shopkeep Facebook Group
(1:00:00) on finding artists to carry in the shop
(1:05:00) Up & Vanished Podcast
(1:06:00) On how she got the name Amelia Presents
Next Episode
020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
Today's episode is one for the books! Host Dorothy Collier moderates Pro Panel: Market Booths, hosted by Creative Works & Tuesdays Together. Panelists Sarah Baumann of Signet Sealed, Josh Samuels of EllaJude, Samilia Colar of Textyle, & Mary Claire White of Falling into Place share their wealth of knowledge on the nitty gritty of craft festivals and what it takes from A to Z. They discuss application tips and tricks when trying to get into juried shows, on why applying early to shows matters, how to prepare your product before the show and how to display it within your booth once at the art fair, how to sell to customers and so much more!
$15 e-book on how to sell at shows
Positively Creative Newsletter - Subscribe for awesomeness!
On Today's Show:
(5:00) Dan with Creative Works, Conference in October
(10:00) Introductions, how many shows the panel does a year, and first mishaps
(22:00) Application process and finding shows
(26:00) Zapplication
(28:00) Sourcebook
(32:00) How do you prepare your products for a show?
(38:00) packaging, giveaways, and pricing
(41:00) What's in your show bag?
(43:00) What goes into building your booth?
(51:00) Falling Into Place Displays
(55:00) Booth signage and booth placement
(1:05:00) Why "I'll be back..." is a lie
(1:06:00) What is your sales approach when people come into your booth?
(1:14:00) show specials
(1:18:00) e-book on how to sell at shows
(1:18:00) Renegade Pinterest board
(1:19:00) show insurance, collecting sales tax
(1:27:00) Southern Artist Facebook group
(1:30:00) "Spilling out" of your booth
(1:32:00) taking payment on the phone vs. ipad
(1:35:00) setting up inventory in Square
(1:36:00) sources for packaging - ULine, Clear Bags, Nashville Wraps, Bags Unlimited, Planet Packaging in Memphis, Papermark
(1:38:00) price points that sell, your prices in regards to wholesale, undercutting your competition
(1:42:00) Have you ever run into theft?
(1:44:00) Bringing animals to festivals
(1:47:00) brand identity
(1:51:00) Where do you sit in the booth?
(1:54:00) network issues when taking credit cards
(1:56:00) how much product do you put out?
(1:58:00) admission ticket to get in to shows vs. free to general public shows
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