015 - Stacie Bloomfield of Gingiber on Licensing Illustrations, Growing Wholesale, & Pivoting in Your Business
07/27/17 • 90 min
Today Dorothy talks to Stacie Bloomfield of Gingiber, a paper goods and home decor company that offers classic animal-centric illustrated designs that are sweet enough for children, but smart enough for adults. Stacie fills us in on the nitty gritty of growing Gingiber from the ground up, online and in the wholesale world, now in 300 + retail stores and licenses her artwork to many big name brands. She discusses how important it is to be capable of pivoting in your business when needed.
"Gingiber is hear to make people happy. Whatever we have on a card, whatever we have an image, whatever we have on a tea towel, it's going to make someone smile."
"The reason people will keep working with you, it's not just if you were a good artist, it's if you are a nice person they will remember you. You can say thank you, and then you can show your thank you with a note in the mail, or sending an email. Little acts of gratitude go a long way and building those relationships. If you have a good opportunity, recognize it is, and do some research, send them a thank you note, and really work on that relationship."
"I don't need better products. I just need slightly better than person to my left and person to my right. Or, I just need to find a way to stand out a little bit more."
See more of Gingiber here:
Find resources, instagram, and our
Facebook Community at:
On Today's Show:
(4:00) On Gingiber's start
(5:45) Decor8 blog - Holly Becker
(6:00) Featured Etsy seller 2011 THE WEEK AFTER HER BABY WAS DUE!!!
(9:00) On how wholesale has grown to 300+ retailers
(10:00) Grace with Pink Olive School
(11:00) National Stationery Show
(14:00) producing her tea towels with Orchard Street Press
(16:00) Meet the Gingiber team
(21:00) working with wholesale reps Paper & Heart & Gelhert Group & Elements Rep Group
(27:00) displays for retail shops
(30:00) Atlanta Wholesale Market
(33:00) Wholesale Booth in a Box in lieu of NSS
(37:00) 16 week small business course with SBA
(41:00) How I Built This podcast
(42:00) on licensing your work
(44:00) Land of Nod, Crane & Co, West Elm, MODA Fabrics partnerships
(52:00) on Shopify
(53:00) Trello boards for wholesale, increasing reorders
(57:00) Stacie's creative process as a working mom
(1:02:00) upcoming work with illustrations
(1:05:00) Beth 1canoe2
(1:06:00) Kristen Ley Thimblepress
( 1:07:00) moglea , Paper Bandit Press, Emily McDowell, & Erin Austin Abbott of Amelia Presents
(1:14:00) The Gingiber Studio
(1:19:00) team retreat & guidebook
Today Dorothy talks to Stacie Bloomfield of Gingiber, a paper goods and home decor company that offers classic animal-centric illustrated designs that are sweet enough for children, but smart enough for adults. Stacie fills us in on the nitty gritty of growing Gingiber from the ground up, online and in the wholesale world, now in 300 + retail stores and licenses her artwork to many big name brands. She discusses how important it is to be capable of pivoting in your business when needed.
"Gingiber is hear to make people happy. Whatever we have on a card, whatever we have an image, whatever we have on a tea towel, it's going to make someone smile."
"The reason people will keep working with you, it's not just if you were a good artist, it's if you are a nice person they will remember you. You can say thank you, and then you can show your thank you with a note in the mail, or sending an email. Little acts of gratitude go a long way and building those relationships. If you have a good opportunity, recognize it is, and do some research, send them a thank you note, and really work on that relationship."
"I don't need better products. I just need slightly better than person to my left and person to my right. Or, I just need to find a way to stand out a little bit more."
See more of Gingiber here:
Find resources, instagram, and our
Facebook Community at:
On Today's Show:
(4:00) On Gingiber's start
(5:45) Decor8 blog - Holly Becker
(6:00) Featured Etsy seller 2011 THE WEEK AFTER HER BABY WAS DUE!!!
(9:00) On how wholesale has grown to 300+ retailers
(10:00) Grace with Pink Olive School
(11:00) National Stationery Show
(14:00) producing her tea towels with Orchard Street Press
(16:00) Meet the Gingiber team
(21:00) working with wholesale reps Paper & Heart & Gelhert Group & Elements Rep Group
(27:00) displays for retail shops
(30:00) Atlanta Wholesale Market
(33:00) Wholesale Booth in a Box in lieu of NSS
(37:00) 16 week small business course with SBA
(41:00) How I Built This podcast
(42:00) on licensing your work
(44:00) Land of Nod, Crane & Co, West Elm, MODA Fabrics partnerships
(52:00) on Shopify
(53:00) Trello boards for wholesale, increasing reorders
(57:00) Stacie's creative process as a working mom
(1:02:00) upcoming work with illustrations
(1:05:00) Beth 1canoe2
(1:06:00) Kristen Ley Thimblepress
( 1:07:00) moglea , Paper Bandit Press, Emily McDowell, & Erin Austin Abbott of Amelia Presents
(1:14:00) The Gingiber Studio
(1:19:00) team retreat & guidebook
Previous Episode
014 - Meredith Piper Art on Having a Studio Retail Space with High Foot Traffic, Creating a Signature Art Form of Encased Weavings, & Painting Live at Events
On today's show, Dorothy speaks with Meredith Piper of Greenville, South Carolina about her artwork, studio practices, and art shows around the southeast. Meredith works in oil, acrylic, soft pastels, and creates her beautiful wooden framed encased weavings. Listen along as Meredith describes her studio in Downtown Greenville and all about how to juggle a retail space while painting. Meredith also clues us into how she creates a painting at a live event. Dorothy found another bestie! The two artists have too many things in common to count! And those things were just discovered with this first conversation that was recorded!
"Being one of the earlier (pieces of art)...I feel like that always takes longer because you don't know what you're doing, you're just exploring, which is awesome but those are some of the most beautiful sweet moments...that exploration of the unknown if you have not done it before, you have no idea what's going to happen or how it's going to turn out. Those are some of the best memories as well that I cherish." - Meredith Piper
See more of Meredith's work:
https://www.meredithpiper.com/
www.instagram.com/meredithpiperart
Follow along with Positively Creative:
www.instagram.com/positivelycreativepodcast
https://www.facebook.com/groups/positivelycreativepodcast/
On Today's Show:
(3:00) On having a studio with foot traffic, different types of buyers, and the layout of the studio shops in Downtown Greenville, SC
(9:30) Her studio neighbor, Larry Seymour
(11:30) Meredith & Dorothy both double majored in Psychology and Art!
(14:00) The Enneagram
(16:00) Louisiana roots
(16:30) on propagating her art subjects
(18:00) on working with different mediums
(18:30) on painting small first
(21:00) on teaching in the public school system
(24:00) Double Decker Art Festival
(26:00) Renegade Craft Fair
(28:00) The birth of the encased weavings
(31:00) Dorothy's 3D teacher, Bill Beckwith
(34:00) on working in batches
(36:30) Meredith's husband, Douglas' artwork
(39:00) on live event painting
(49:00) Mark Malfinger
(49:30) Glori Day Loften
(49:30) Amanda Louise Interiors
(49:30) Dorothy Shain
(50:00) Sunny Mullarky
(50:00) Taylor Cox
(55:00) Meredith's newest art collection release Thursday, June 27th
(1:00:00) Red River Revel
(1:02:30) on mesh booth walls
(1:08:00) The Way I Heard It
(1:10:00) Present Over Perfect
(1:12:00) Indie Craft Parade
Next Episode
016 - Amanda Campbell of Amanda Louise Interiors on Targeting her Ideal Client through Email Marketing & Blogging, Creating Styled Spaces for her Customers, & Collaborating with Artists
On today's show, Dorothy sits down to talk with Amanda Campbell of Amanda Louise Interiors, from Greenville, South Carolina. Listen along as Amanda shares how she built her client list through social media, works with clients to create their ideal styled space, and talks about recent and upcoming collaborations.
"I really think that the biggest part of style and figuring out your home is just buying things that you really love. Collecting things that really mean something to you and you're really drawn to, and not worrying about if it's on trend or really even what will look best in your space. There's something for just buying things that speak to you."
"Trello is my best friend in the whole world...it has seriously changed my whole life."
"Some of those big hurdles that I've gone through has really been one of the best things."
"My husband says that i rearrange our living room every time there's a really good football game on, because I just sit there and rearrange furniture in my head and have to get up and start moving things, or start hanging art around the television...haha...but in the beginning it was really a laboratory for what I was trying to learn and do and it was where I really didn't have any restrictions on what I could play with and what I could do, like mixing colors and patterns. There were no stakes on if people were happy or going to like it, because it was just for me so I think I was able to try a lot of things and work through what worked for my brand and for my own home and now because I put that out there in the world, now people are allowing me to put that in their own homes and trusting me with that."
See more of Amanda's work here:
http://amandalouiseinteriors.blogspot.com/
www.instagram.com/amandalouiseinteriors
Follow Along with Positively Creative here:
www.instagram.com/positivelycreativepodcast
On Today's Show:
(5:00) on referrals and getting clients based on her aesthetic
(6:00) on starting by decorating her own home and sharing on social media
(7:30) e-design, source products online, renovations, and delegating to the client
(10:30) getting better to saying no to jobs that aren't her aesthetic
(11:00) Amanda's color palettes
(13:00) on mixing high and low
(15:00) on sourcing
(15:00) sending emails at night
(17:00) working on a rebrand and new logo
(19:00) hardest part of pulling a room together
(26:00) her favorite thing to accessorize with
(28:00) collaborations with other creatives
(28:30) Art & Light Gallery
(29:30) art community in Greenville, SC
(31:00) happy hour with creatives and learning from others
(37:00) keeping her head down so not to be intimidated
(41:00) Southern Living summer supper
(44:00) easy decorating hacks to bring life to a room
(45:00) the amount of projects in this season of life
(55:00) on working through new chapters in life and transitioning on time
(1:03:00) new ways of revenues
(1:24:00) on how she got started
(1:26:00) HGTV Magazine November Issue
(1:28:00) In the Company of Women, Living with Pattern
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/positively-creative-305/015-stacie-bloomfield-of-gingiber-on-licensing-illustrations-growing-w-45674"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 015 - stacie bloomfield of gingiber on licensing illustrations, growing wholesale, & pivoting in your business on goodpods" style="width: 225px" /> </a>
Copy