008 - Caitlin Horton of Horton Brand Strategy on How to Take a Strategic Approach to Design and Marketing for Your Business

06/08/17 • 82 min

Dorothy chats with Caitlin of Horton Brand Strategy on how she works with entrepreneurs to make their "inside match their outside,” working on the business side of things as well as visual side to make sure that your target audience is reached and to connect with them in a genuine way, helping you solve your clients problem with your products and services. Caitlin’s Brand Exploration Kit helps in the collaboration Landmark Method Process to really hone in on the overall goal for your company "Marketing is the core of any business." - Caitlin Horton See more of Caitlin Horton: www.caitlinlhorton.com www.facebook.com/hortonbrandstrategy www.instagram.com/dizzycaitlin Follow along and join the Positively Creative Community: www.positivelycreative.net www.instagram.com/positivelycreativepodcast www.facebook.com/groups/positivelycreativepodcast Follow along with Dorothy Art: www.dorothycollier.com www.instagram.com/dorothyart www.facebook.com/dorothyart On Today’s Show: (9:00) The mission behind Horton Brand Strategy (10:00) Caitlin’s background leading up to her current career (11:30) Rebecca Phillips with Memphis Type History teaches her graphic design (11:30) Front Porch Art selling artwork online (13:00) On receiving her MBA (15:00) On being process oriented (15:00) Landmark Method for Branding (19:00) Designing for the Company’s Voice (21:00) How her marketing background helps with branding (26:00) Having someone pick your brain to find out your expertise (27:00) Are you a PRO?! (28:00) Is this the most important thing I could be doing to reach my goal? (29:00) On living in Shanghai, China (33:00) Her workday while living abroad (48:00) Being Boss podcast and New Orleans trip (49:00) Radiolab, Reply All, & My Favorite Murder (57:00) On business podcasts & books she enjoys (1:05:00) Inner vs. Outer Pressure (1:13:30) Her 30 Day Focused Brand Challenge (1:16:00) Horton Brand Strategy Pricing Guide (1:18:00) Memphis Type History Podcast & on self publishing

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007 - Liana Kangas on Comic & Magazine Illustration and Breaking Into New Creative Communities

Today I’m speaking with Liana Kangas, a freelance comic artist and illustrator. We talk about her new comic, BlackOUT, her graphic design equipment and process, and how she balances her art career and personal life. Liana is a pro at diving headfirst into new creative communities, as she’s lived in many cities over the past few years! See more of Liana Kangas: http://www.lianakangas.com/ https://www.patreon.com/lianakangas https://twitter.com/lianakangas https://www.instagram.com/lianakangas/ https://www.facebook.com/ComicBlackout/ Shop: https://society6.com/lianadesigns Shop: https://www.etsy.com/shop/lianakangas Follow along and join the Positively Creative Community: www.positivelycreative.net www.instagram.com/positivelycreativepodcast www.facebook.com/groups/positivelycreativepodcast On Today’s Show: (5:00) Hello Giggles (5:50) Only Netflix Can Judge Me (9:00) The birth of Comic BlackOUT (11:00) On self publishing (15:30) Graphic Design tools (19:00) Liana’s timeline and deadlines (20:00) Daily Routine (23:00) On moving and finding your new creative home & tribe (28:00) How amazing the Memphis art community is! (30:00) Jim Mahfood (31:30) On comic conventions (37:00) How her style has evolved (40:00) new products and enamel pins (43:00) Treat Yo’self Parks and Rec print (46:00) Is a show a hit? (47:00) Finding a part-time job that relates to your art career (53:00) multiple projects happening at once (56:00) Stock & Belle (1:00:00) On moving to New Jersey

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009 - Mini Episode with Dorothy - Work During an Emergency

Figuring out how to maintain your work to-do list during an emergency can be a struggle. This week I'm discussing what I'm currently doing to try to make sure my art life gets enough attention during a recent family emergency.

*Update - I'm THRILLED to let y'all know that my family member is on his way to recovery! He is still in ICU. I am so happy that I got to speak with him yesterday! What a MIRACLE!!!*

Dorothy discusses that open communication, delegating, putting things on autopilot, and forgiveness all play a role in working during any unexpected emergency.