Popupsmart Digital Marketing Podcasts

Benchmark report analyzed 1,387 brands across all verticals using Return Path’s Consumer Network data for Microsoft, AOL, Gmail, and Yahoo subscribers between July 1, 2016, and June 30, 2018. This analysis maps the life-cycle from the initial email received from the brand through the first 12 months of subscription. 🙄

https://popupsmart.com/blog/lifecycle-benchmark-for-email-marketing/

You probably have some – if not plenty – experience with email marketing. Then, you know the frustration of unopened emails and inactive customers.

This podcast is about Tim Watson from Zettasphere that is an email marketing specialist with many years of experience. Emil Kristensen has interviewed with Tim Watson who has explained to him the principles behind win-back emails – the technique that’ll get your customers back and improve your opening rate!

Online marketing comprises some fields such as email marketing, social media, SEO, SEM, content marketing, PPC and affiliate marketing to reach your potential customers.

In a nutshell, you use online marketing tactics to turn people into your loyal customers!

Why Black Friday matters? Here is the answer! 🤑

No matter how many innovative digital marketing tactics emerge, email marketing is still one of the most effective marketing channels due to its permission-based feature, its business utility, its customization, and targeting capabilities. Also, it is a perfect return-driven way of digital marketing: email marketing has an average return on investment of 3800%. 🙀

Before you move on the stage of implementing an email marketing campaign, initially, you need to set measurable goals and determine clear key performance indicators that will help you to track the progress of your aims.

Return on investment (ROI) in email marketing is a performance measurement metric used to evaluate the effectiveness of digital efforts and investments on email campaigns. In other words, it is the determination of what is gained from an investment and how much you have budgeted for this investment. 😿

Inbound marketing is a trend shadowing traditional marketing strategies in the modern world. Now it is time for you to learn what inbound marketing means and how an inbound strategy completes its journey efficiently. In this article, we will also see how email marketing is applied to support your inbound marketing strategy and what you can do to sufficiently practice sending your digital messages via emails.

Blog Post: How Can Email Marketing Fuel Your Overall Inbound Strategy?