PodOn Podcast

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

On this PodOn episode, Julian and TJ bring in Jack Buehrer, to talk about a must in the podcasting world: storytelling. Listen to this episode to learn more about the process of translating an interesting text into a powerful narration, the secrets to engaging narrated podcasts, the power of podcasting in the B2B environment and how your brand can extract value from its very own podcast. In this field, it all comes down to meaningful collaboration, creative storytelling, problem-solving and true leadership!

Jump straight into:

(00:50) - The rise of podcasting in the B2B field - “We’re starting to hear a lot more companies interested in translating their written content into podcasts, and multimedia is something that companies are starting to come around to.”

(04:37) - The one-word answer guest: How to prepare your podcast for translation and spot the ideal narrator for the job - “Somebody who knows how to read with voice and nuance and flare, that’s the best way to describe it.”

(11:04) - Avoid rehashing: How to stand out and stay creative - “Don’t seize on the low hanging fruit, but the stuff that is more compelling to your listeners, that is more specific to your industry.”

(13:03) - Hard work and collaboration: The magic and teams behind your favorite narrated podcasts - “You’re writing something that someone else is going to be reading out loud, that’s an enormous shift in perspective.”

(20:04) - Key points to structure a script for an engaging narrated podcast - “You want to make sure the guest is heard, you don’t want to overuse the narrator and vice versa.”

(24:04) - The value of podcasting for companies to grow their network and brand’s presence - “Your story doesn’t have to be a hero's journey, it can just be a really smart person who’s an expert in a specific area that hundreds, maybe thousands of listeners will want to hear from.”

Resources

GroundTruth

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

After a slight podfade (yes, it happens) the PodOn Podcast is back! Even though 2020 was a rough year for everyone, plenty of folks found the time and space to turn to their most creative side, as a result, a lot of podcasts emerged even in the middle of a pandemic. In today’s episode, Julian and TJ come back strong to talk about the magic of self editing. Let’s be real, editing grants you control, but it also demands time. Good news is, when it comes to editing, it is not black or white, there’s room for all of us to get comfortable! Listen now to know more about the pros and cons of self editing, the tools available in the market, and how to make the best decisions around your podcast’s needs.

Jump straight into:

(00:27) - In an ever growing industry, PodOn is back! - “22% increase of podcast creation year over year. That is on another level!”

(03:10) - The pros and cons of self editing - “The pros is that you have complete control over your episodes.”

(05:52) - What makes Descript into such a fantastic tool for self editors? - “It is very easy to the curious, scrappy podcaster, so you don’t need to know the heavy weight capabilities of a Digital Audio Workstation.”

(08:14) - On Descript’s features beyond editing - “It’s very hard to figure out the editing and then let alone the promotion of it, and so Descript allows you to do both out of one tool.”

(11:04) - On self editing and leaning on an editing team - “You want to put trust in those editors, but at the same time, by speaking their language you’ll get as close to the final product you’d like.”

Resources

AdsWizz Podcast Trends Report 2020

Descript

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

StudioPod also offers an AirBnB Experience, where you can learn how to podcast; to learn more or to book one of our amazing courses, go to https://studiopodsf.com/courses.

TJ and Julian are back... well almost. This is a BONUS episode that we are dropping a week before our highly anticipated re-launch of the PodOn Podcast. On this episode, we had the honor of being guest on the Podcast on Private Podcasts, presented by Storyboard and their Founder and Host, JP Gooderham.

On this episode, we share our "best secrets" (we got secrets for days) including:

• How to emphasize your voice and authenticity in your company's internal podcast
• Unique strategies that companies can use to connect with their audiences
• Opportunities to cross-promote episodes in your feed with other key messages

We also discuss our new project GiftPod, which allows families and friends to share audio moments that will last a lifetime. You can learn more at GiveAGiftPod.com.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

--

POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone who wants to launch a private, internal podcast for their organization or company. In this series, we'll interview innovators and leaders who have adopted podcasting to transform their internal communications.

Subscribe on Apple: https://podcasts.apple.com/us/podcast/podcast-on-private-podcasts/id1499419154

Subscribe on Spotify: https://open.spotify.com/show/0zcB9s2GiFrr2DQWa9lvPs

Follow them on your favorite social channels

Twitter: https://twitter.com/storyboard_fm

LinkedIn: https://www.linkedin.com/company/30625790

Learn More about Storyboard

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

Today, podcasting has become a source of income for thousands of creators, so what’s their secret to land deals with sponsors? On this PodOn episode, we chat with Heather Osgood, True Native Media’s founder, and CEO. A long time podcast listener and head of a podcast representation agency, Heather is a passionate expert and leader of the advertising game in the industry. Listen now to learn all you need to know about the podcast monetization models, and how your podcast can transform into the desired environment for ads. Indeed, the podcast ad space is an ever-growing, exciting place to be!

Jump straight into:

(01:04) - On Heather and True Native Media’s mission to help podcasters focus on creating content - “The more I listened, the more I was perplexed at why there weren’t more ads in all of these shows.”

(03:52) - On the growing numbers of shows, audiences, opportunities and sponsors in the podcasting industry - “When we reach out, they no longer say ‘What’s a podcast?’, they say ‘Thanks for emailing because we’re interested in learning more’.”

(09:43) - Podcast Monetization 101: the power of host read ads and dynamic insertion - “They’re going to trust when the person is genuine about the product that they’re pushing.”

(15:48) - Excited about advertising? We are too! But reflect on this first. - “Take time to look at the flow, at the peaks and valleys of the content that you are creating, and figure out how to make natural transition points into ad reads.”

(20:16) - The importance of knowing and understanding your numbers - “You have to look at the tactic that you want to take to get advertisers.”

(23:08) - How to make your project desirable form brands - “If your show sounds bad, people aren’t going to want to sponsor it.”

(26:04) - How affiliate marketing is a great first step in the podcast revenue plan - “There are definitely really good affiliate partners out there, I’ve talked to a lot of podcasters that make a lot of money on those.”

(29:55) - How to determine if a brand will renew a partnership with your podcast - “Most advertisers that we work with, are evaluating the success of a podcast based on how many customers they get.”

(32:07) - Put a price tag! How to objectively determine your ad pricing. - “The more targeted your audience is, the more you can charge for it.”

(35:07) - The main differences between a network and a representation agency all curious, scrappy podcasters must know - “A good network really should be providing you with information about how to grow your show.”

Resources

Connect with Heather

Monetize your podcast

The Podcast Moneymaker Course

IAB’s U.S. Podcast Advertising Revenue Study

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

On this PodOn episode, Julian and TJ get introspective and talk about a fragile topic: motivation. We’ve touched on the fadeout phenomenon before on this show and it is your level of motivation that can decide whether your show falls into fadeout or continues to grow. But don’t worry! Julian and TJ share the ultimate tips and tricks that will help you remember your initial excitement for podcasting and beat the non-recording avalanche. Join us on this episode and learn everything on batch recording, getting your times set, finding an accountability system, and getting your creative juices flowing again!

Jump straight into:

(00:27) - Why having a co-host is definitely helpful - “From a motivation standpoint, when you are working with team members, or it is a larger team, you want to make sure that everybody's holding themselves accountable, including yourself as a host.”

(02:52) - Beat the avalanche: On batch recording and setting specific times - “Once you get that avalanche of non-recording, it will only become bigger and stronger and eventually it's just going to crumble you.”

(03:33) - Record anyway!- “Even if you're not in a fancy studio or have a fancy mic at home, bust out your phone and just talk about a topic that you're passionate about.”

(07:15) - Give yourself time and get comfortable - “A lot of shows out of the gates that are like, ’We have to be a weekly show’. You don't, you really don't.”

(08:14) - TJ and Julian’s final advice: Build an accountability support system - “Find that friend who's going to call you out to make sure that you're staying on top of things.”

Resources

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.