Podnews Extra

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Claire Waite Brown introduces her new podcast "Podcasting 2.0 in Practice," which aims to demystify podcasting technology for independent creators. Rather than focusing on technical aspects, she breaks down complex features into human-friendly, practical lessons that both podcasters and listeners can understand and implement.

The show is structured like a course, with episodes designed to be followed in sequence. Each topic includes expert guest interviews, hands-on homework assignments, and step-by-step instructions. Notable guests include James Cridland from Podnews, Ellie Rubinstein from Pocket Casts, and Jordan Blair from Buzzsprout, who share their expertise on various podcasting features.

The podcast launches January 1st, 2025, with weekly episodes running through March. Claire's approach stems from her background in illustrated non-fiction books, allowing her to present information in a clear, organized manner. She particularly emphasizes features like "pod roll," which enables podcasters to support each other by recommending shows they trust, creating a supportive community of independent creators.

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Sam Sethi chats with Matt Campion, co-founder and creative director of Spirit Studios, a modern production company that creates content across multiple platforms including television, podcasts, and branded content. The discussion centers around their evolution, their content strategy, and their adaptation to changing media landscapes, particularly their IP 360 approach which focuses on creating and exploiting content across different platforms.
A significant portion of the conversation explores how Spirit Studios adapts to industry challenges, including their shift toward true crime content and documentary programming due to better international monetization potential compared to comedy. Matt explains how they've developed a strategy of creating content that can work across multiple platforms, citing examples like their show "Outsmarting" which began as a digital series and expanded into both television and podcast formats. The discussion also delves into their approach to talent-led podcasts and the importance of having clear routes to market.
The conversation concludes with an interesting exploration of artificial intelligence in content production, including its current use in productivity tools and potential future applications in voice synthesis and content creation. They discuss the moral implications of using AI-generated voices, particularly for deceased celebrities, and debate the balance between technological advancement and maintaining content quality. The discussion also touches on the challenges of content distribution across different languages and the evolving ways audiences consume media, particularly regarding subtitles and dubbing.

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Neil Mody, CEO of Headliner, discusses how his company has become a dominant force in podcast video creation, generating over 10,000 videos daily. He reveals how Headliner has evolved from a simple social media clip creator to a comprehensive suite of tools that help podcasters grow their audience across multiple platforms, including YouTube, TikTok, and Spotify.
The conversation delves into the fascinating debate about video versus audio podcasting. Mody shares insights about how interview-format podcasts are increasingly finding success through video content, citing Joe Rogan's interesting case where he had more YouTube subscribers than Spotify followers even during his Spotify exclusivity period. He emphasizes that while video is crucial for attracting new audiences, audio remains important for retention.
Mody presents a compelling perspective on podcasting's current state, noting that only 500 million out of 5 billion internet users listen to podcasts. He argues that podcasters must embrace platforms like YouTube and social media to reach new audiences, as avoiding these platforms means missing out on half of the internet's potential reach. The discussion concludes with his vision for Headliner's future, including plans to reach 10 million listeners on their platform and continued innovation in AI-powered content creation tools.

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Australia has passed a stupid law banning social media for kids. As we discuss in this bit that didn't quite make it to the full Podnews Weekly Review, it's all to do with Rupert Murdoch, and dumb politicians.
https://www.youtube.com/watch?v=S8SkLRxFRVM&list=PLDTPrMoGHssBtV3J7BBLZAuY9U5UX92mt has lots more on it, if you fancy a quick YouTube watch.

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PodEngine pulled in a bunch of podcasts talking about Podcasting 2.0, and wrote a report on it all.
Kevin Bae put that report into Google's NotebookLM to make a podcast to summarise it.
This is that podcast.

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