Is it too soon to add Threads to your podcast social media strategy?

Threads is Meta's alleged Twitter killer. It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters.

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About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy.