17. Podcast Press Releases - When and how to use them

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10/23/22 • 83 min

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<![CDATA[ Fuzz Martin, Chief Strategy Office at EPIC creative, experienced podcaster and panelist on Podcasting Power Hour, provides tips on pitching your show to journalists and other content creators to get your story picked up and avoid being irrelevant.
In this episode, you will learn:
1. How to know if something is newsworthy and how to pitch it accordingly
2. How to be respectful of journalists' time when pitching
3. How to determine which publications to pitch based on the story
"The biggest thing that you should all know before you pitch anybody is know what the journalist that you're pitching to writes about or talks about."
Fuzz Martin is a partner at an ad agency in Milwaukee and has over 20 years of experience in public relations. He has been interviewed on numerous podcasts and is an expert in pitching to journalists and other content creators.
This is Fuzz Martin's story...
Jeff Townsend and Greg from Indie Drop-In Network are co-hosting Podcasting Power Hour. They have a panel of experienced podcasters and other experts who will answer questions from the audience. This week, they will talk to Fuzz Martin about pitching shows to journalists and other content creators. Fuzz starts by saying that the most important thing to know before pitching anyone is what the journalist you're pitching writes about or talks about, and to make sure that your pitch is on target. He also says that it's important to know your audience and to pitch to the people who write to your audience or that your audience interacts with on a daily basis.
Resources:
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee:
Jeff - https://www.buymeacoffee.com/podcastfather
Greg - https://www.buymeacoffee.com/indiedropin
If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
#howto, #marketing, #podcasting #podcast
Recorded live 10-10-2022
Transcript available at - https://podcastingpowerhour.com/wp-content/uploads/2022/10/17.-Podcast-Press-Releases-When-and-how-to-use-them.pdf ]]>

Previous Episode

16. New Advertising Options from Headliner and Goodpods New Web Player

<![CDATA[ In Podcasting Power Hour, Jeff Townsend and Greg from Indie Drop-in interview Jesse Gibens from Headliner about the new disco advertising service.
"Podcasting Power Hour is recorded live every Monday at 09:00 p.m. Eastern time on Twitter spaces. Every week, an experienced panel of podcasters and other experts will tackle your podcasting questions."
Jesse Gibbons is the account manager at Headliner, where he works to maintain advertising partnerships and look for new opportunities.
Jeff Townsend hosts Podcasting Power Hour, a live podcasting show that airs every Monday night. On the show, Jeff and his co-host Greg from Indie Drop-in Work answer questions from listeners about podcasting. They are joined by Ariel Nissenblatt, Tanner Campbell, Neil Hedley, and Dave Jackson. The special guest on the show tonight is the team at Headliner, which Jesse Gibbons is a part of. Headliner is a new service that allows you to advertise your podcast by creating an ad from 60 seconds of audio from your desired episode. Every time your ad is played, it is tracked as a download by your RSS feed, hosting analytics, or wherever your podcast is hosted. The team at Headliner is excited to offer this affordable and unique service to podcasters.
In this episode, you will learn the following:
1. How Headliner's new Disco advertising service works
2. How effective Headliner's advertising service is for promoting podcasts
3. How much Headliner's advertising service costs
Resources:
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
#howto, #marketing, #podcasting #podcast
Find Headliner at https://headliner.app
Edit Eddie is https://www.editeddie.com
Reach out to Jessie at [email protected]
Chapters
[00:00:03] - Intro and welcome.
[00:00:48] - Greg the creative genius.
[00:01:41] - Mrs campbell's baby boy.
[00:02:16] - Dave jackson joins the show.
[00:03:21] - Intro to this episode.
[00:03:46] - The headliner team.
[00:04:10] - Who is this guy.
[00:04:40] - Who is jesse gibbons.
[00:07:22] - How well is headliner working.
[00:08:57] - Why does buzzsprout work.
[00:11:08] - What is a unique engagement.
[00:13:18] - Independent podcast alliance.
[00:13:53] - The new headliner feature.
[00:14:52] - The self - curated disco library.
[00:19:02] - Internal reaction to iheart stuff.
[00:22:49] - What's next for goodpods.
[00:28:31] - Stats is online.
[00:31:07] - The search engine.
[00:33:22] - Questions for jesse or ken.
[00:34:10] - How to get to $ 2 per listener.
[00:38:43] - Other benefits of editexpand.
[00:40:40] - Discussion on audiograms.
[00:41:06] - I'm using spreaker vs headliner.
[00:42:15] - Tanny's bad products.
[00:44:16] - The light out of tanner's darkness.
[00:45:32] - Process for future product requests.
[00:49:07] - More zoom integrations coming.
[00:51:44] - Where to find jesse.
[00:52:44] - Do you have any closing thoughts on goodpods.
[00:57:15] - Podcasting power hour check in.
[00:59:09] - My 1 line.
[00:59:44] - Thanks to so many people.
Full Transcript available at https://indiedropin.com/wp-content/uploads/2022/10/16.-New-Advertising-Options-from-Headliner-and-Goodpods-New-Web-Player.pdf ]]>

Next Episode

18. Properly Prepping a Podcast Guest featuring Neil Hedley

In this week's episode of Podcasting Power Hour, Jeff and Greg put Neil Hedley on the spot, testing his "grumpy old man of podcasting" title with questions about properly setting up a guest. Learn how to properly prepare a podcast guest so that your podcast is successful.
"The art of the list of questions is in knowing when to detach yourself from it and crumple it up and throw it away and go, this is not going to work anymore for this conversation."
Neil Hedley is a grumpy old man of podcasting who has been interviewed on Podcasting Power Hour. He is known for his advice on properly setting up a guest for an interview.
Neil Hedley says...
I participate often on Podcasting Power Hour with Jeff Townsend and Greg from Indie Drop-in Network. This week we talked about a variety of topics, but one thing that we focused on was the importance of preparing for a guest interview. I explained that it's crucial to know everything you can about your guest before the interview so that you can be prepared to pivot if the conversation starts to go off track. This way, you can keep the conversation interesting and accessible for all listeners.
In this episode, you will learn the following:
1. How to properly set up a guest interview
2. The importance of being flexible and open-minded when interviewing
3. The value of asking interesting, engaging questions
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time.
To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
#howto, #marketing, #podcasting #podcast
Connect with us:
YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA
Twitter: https://twitter.com/podcastingPrwHr
Website: https://podcastingpowerhour.com
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