Podcasting Essentials

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry?

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing.

Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads.

Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads.

They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.

References:

Downloads aren’t the whole story

https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d

Consumers are drowning in content

https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b3957c

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most!

There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions.

Reference

Infinite Dial 2020

https://www.edisonresearch.com/the-infinite-dial-2020/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences.

To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share.

The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including:

• James Cridland, radio futurologist
• Nick Quah, founder and writer of Hot Pod newsletter
• Cameron Reilly, co-founder of TPN and co-host of Life of Caesar
• Benjamin Grundy and Aaron Wright of Mysterious Universe podcast

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.