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Podcasting Essentials

Podcasting Essentials

SoundCartel

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

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Top 10 Podcasting Essentials Episodes

Goodpods has curated a list of the 10 best Podcasting Essentials episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Podcasting Essentials for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Podcasting Essentials episode by adding your comments to the episode page.

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry?

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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2 Listeners

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Podcasting Essentials - S3E20 Podcast marketing advice from a network CMO
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11/20/19 • 24 min

There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing.

Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads.

Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads.

They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.

References:

Downloads aren’t the whole story

https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d

Consumers are drowning in content

https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b3957c

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S4E23 Summer Series: Your top 10 podcast questions answered
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02/09/21 • 27 min

SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most!

There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S4E2 Podcasting predictions in a coronavirus world
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04/07/20 • 24 min

The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions.

Reference

Infinite Dial 2020

https://www.edisonresearch.com/the-infinite-dial-2020/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - New podcast series on the power of podcasting
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04/13/17 • 0 min

A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences.

To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share.

The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including:

  • James Cridland, radio futurologist
  • Nick Quah, founder and writer of Hot Pod newsletter
  • Cameron Reilly, co-founder of TPN and co-host of Life of Caesar
  • Benjamin Grundy and Aaron Wright of Mysterious Universe podcast

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S4E12 Your top 10 podcast questions answered
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09/08/20 • 27 min

There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

bookmark
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Podcasting Essentials - S4E3 Should brands invest in podcasting during a crisis?
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04/22/20 • 23 min

In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium.

Reference

Lessons from history: Advertising in an economic downturn
https://bit.ly/2KmXyRK

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S4E22 Summer Series: Why a podcast? Magellan’s perspective
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01/26/21 • 26 min

SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience.

It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters.

Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving - making Magellan’s first foray into podcasting, a huge success.

Reference

'In The Know' Podcast - Magellan Asset Management

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S4E20 Summer Series: The skills of a sound medium
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12/29/20 • 26 min

SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound.

Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London.

Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.”

Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

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Podcasting Essentials - S3E21 Podcast App Curation: How to get your show featured
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12/04/19 • 22 min

Ever wondered about the ‘Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day. She takes a break from the serious business of podcast app curation to tell Nick Schildberger and Nicole Goodman what goes into creating the top lists at Pocket Casts and how to get yours featured.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

bookmark
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FAQ

How many episodes does Podcasting Essentials have?

Podcasting Essentials currently has 99 episodes available.

What topics does Podcasting Essentials cover?

The podcast is about Podcasts and Technology.

What is the most popular episode on Podcasting Essentials?

The episode title 'S5E19 What the growth in distribution opportunities means for your podcast' is the most popular.

What is the average episode length on Podcasting Essentials?

The average episode length on Podcasting Essentials is 25 minutes.

How often are episodes of Podcasting Essentials released?

Episodes of Podcasting Essentials are typically released every 14 days.

When was the first episode of Podcasting Essentials?

The first episode of Podcasting Essentials was released on Apr 13, 2017.

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