Podcastification - podcasting tips, podcast tricks, how to podcast better
Carey Green
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157: Podcast Show Notes Best Practices and Strategy
Podcastification - podcasting tips, podcast tricks, how to podcast better
11/23/21 • 35 min
For the first time ever, podcast show notes display almost the SAME in all podcasting apps (thanks Apple).
That brings up the question... what ARE show notes anyway? And how can I best use them?
On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS.
Keep reading.
What ARE show notes?
There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio.
Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app.
Which is it?
From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both.
Let me explain...
Kill two birds with one stone
To make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host.
Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it.
But before we get to that, there's one last thing I want to say...
Your listeners won't know what you've created for them if you don't guide them to it
You may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche.
But if your audience doesn't know they are available, they won't use them.
It's YOUR job to ensure they know about the resources you create.
I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode.
- Develop a bullet-point list you use when you record that reminds you of all the important stuff you need to say
- Add references to your show notes to that list
WHERE DO YOU INCLUDE IT?
- Make the mention of your show notes a standard part of your call to action at the end of each episode.
- When guests share a resource, comment that you'll include it in the show notes or description.
Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent.
MAKE FINDING THE NOTES EASY FOR YOUR LISTENERS
The last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective...
If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them.
Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes.
HERE'S A BETTER IDEA...
Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this...
"That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there."
Your show notes master document
First off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode.
You'll simply copy the template document, rename it, and away you go.
What should your template include?
I'm going to give you my suggestions... and I'm going to do so in a specific order, for a specific reason. It will make your creation easier to repurpose and reuse.
- Basic intro paragraph(s)
Picture this intro paragraph section this way...
A new potential listener finds your show on Apple Podcasts or Spotify. Your cover art catches their eye and they decide to click through to see your description.
Then they see an episode title that's intriguing (we'll get to that in a moment). And they decide to click through to read the description of the episode.
THIS section is what they see when they do that. It needs to be compelling, interesting, and informative - in as few words as possible.
Start out with something catchy, something that introduces the topic or guest in an appealing way to the reader.
Make it short and to the point. Imagine each sentence tying into the next to lead the reader...
1 Listener
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
Podcastification - podcasting tips, podcast tricks, how to podcast better
03/23/21 • 45 min
Get Into Jeremy's Podcast Marketing Course ASAP before it fills up! (Affiliate link)
No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time.
Are you struggling with the same issues? Dollars to donuts you are...
Jeremy Enns has made a study of successful podcasters VS not-so-successful podcasters and he’s found a handful of things those on the plus side of the equation are doing that the others are not — even though it looks like the same thing from the outside.
In this conversation, we cover all this stuff
- Jeremy’s first podcast - an R-rated, Local Ice Cream Review show... really
- Lessons learned from a co-hosted show (tech and intrapersonal)
- How Jeremy created his podcast business and began specializing in marketing
- 5 out of 10 clients were growing their shows effectively. Jeremy’s deep-dive
- Why you have to view the purpose of your podcast differently to be successful
- Jeremy’s view of marketing in general — and podcasting specifically
- What the successful 50% of Jeremy’s clients were actually doing
- Generative Marketing is Jeremy’s superpower — what IS it?
- A magic question: “What would make my show something you can’t wait to share?”
- Are you posting about your show on social in a way that is “me-me-me” centric?
- Providing value on social media even WITHOUT links back to your stuff (be generous)
- Think of your podcasting skill like that of learning a new instrument
Get Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link) CONNECT WITH JEREMY
- Find all of Jeremy’s offers at https://CounterweightCreative.co/podcastification
- Jeremy’s blog (mentioned at the end of the episode)
- Find Jeremy on LinkedIn
- Follow Jeremy on Twitter: @iamjeremyenns
- And on Instagram: @iamjeremyenns
RESOURCES MENTIONED
- Smart Passive Income Podcast from Pat Flynn (one of my early influences too)
- All things Seth Godin are worth your time and money and... well, whatever you want to invest.
- Seth Godin’s podcast: Akimbo (I listen to this one, too)
Get Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link)
1 Listener
154: Sponsorships for Niche Podcasts, with Glenn Hebert
Podcastification - podcasting tips, podcast tricks, how to podcast better
05/11/21 • 39 min
Glenn Hebert...
is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.
I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.
How does that kind of thing happen? That's what I wanted to know.
Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.
But the principles he shares are applicable just the same.
Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.
1 Listener
5: How to get a sponsor for your podcast
Podcastification - podcasting tips, podcast tricks, how to podcast better
05/06/15 • 14 min
127: PS-Darla Powell - 1 Podcast, 2 Businesses, Endless Possibilities
Podcastification - podcasting tips, podcast tricks, how to podcast better
07/02/19 • 40 min
Contact: www.PodcastFastTrack.com/contact
Every podcast success story is a bit different - because the person who has experienced it has walked a different path to get TO a place of success. It isn’t a bed of roses - or maybe it is - because that would be REALLY thorny - and it’s never simple or complicated. And for most, our journey toward becoming a podcaster begins WAY BACK in the early days of life.
That’s how it was for Darla Powell.
When she was young, she loved the creative things in life. By the time she graduated high school she had no clue what to do with her natural interests. So she dove into the first real opportunity to come along and stayed with it for 18 years.
EIGHTEEN YEARS of doing something she wasn’t in love with. Sometimes it’s necessary - and Darla is the first to acknowledge the benefits her career in law enforcement provided, but she’s still quick to say that she never was truly excited about it. So how did she make the transition into something she loved, something that harkened back to her early days as a kid? You’ll have to listen to find out.
But I’ll tell you this - it involves a growing sense of agitation toward law enforcement country-wide AND a mid-life crisis. Darla’s story is a GREAT story. You’re going to enjoy hearing how she made the transition from cop to interior designer and how her podcast played a major role in making it all happen.
SEE FULL SHOW NOTES HERE:
Here’s how this one shakes out...
PART ONE
- [0:04] Do you remember the pivotal time we call “high school graduation?”
- [5:38] Growing up in Florida and loving the creative side of life - YET she became a cop
- [8:30] Darla was forced to rethink the path she was on after 18 years
- [10:05] The first interior design gig - and a new path forward opened up
- [13:06] Questions to ask to help you find a new business opportunity
MIDROLL FEATURE
- [19:44] The story behind this narrative style of podcast production
PART TWO
- [24:01] What makes Darla so good at social media (her tips for you)
- [26:07] Podcasters - be yourself!
- [29:58] How podcasting enables the incredible results it does
- [36:28] Darla’s tips for podcasters and those considering becoming a podcaster
If you know someone whose story would make a great PODCASTER STORY episode, feel free to make that introduction.
Resources and links mentioned
- Darla’s Wingnut Social Services and Podcast
- Darla Powell Interiors - and my favorite “Miami Office With A Twist”
- Darla/Wingnut on Instagram: @DarlaPowellInteriors
- A Life Well Designed Podcast
- Architectural Digest Feature: Designers Share 12 of Their Favorite Podcasts
- Business of Home Magazine - featuring Darlas thoughts on social media outsourcing
- Abbi McCullom episode on Wingnut Social
- Nick Loper: Side Hustle Nation
- Jonathan Messinger’s podcast: The Alien Adventures of Finn Caspian
- Audionautix.com
- The songs “Fife and Drum” and “Shaving Mirror” Kevin MacLeod (
62: A Hack For Making Better Connections With Your Listeners
Podcastification - podcasting tips, podcast tricks, how to podcast better
05/08/17 • 29 min
http://www.PodcastFastTrack.com
The better your connections with your listeners - the better your connection with the EXACT people who can propel your podcast and brand forward. Just think about the way people feel connected to Apple or Southwest Airlines, or Tom’s Shoes - those things don’t happen by accident. And YOU have the opportunity to make it EASIER and MORE CONVENIENT for your listening audience to connect with you... and I’m going to tell you a way that you can do it, on this episode of Podcastification.
What I cover on this episode about making better connections:
- [2:03] Using the description portion of podcast apps to your (and your listener’s) advantage.
- [6:49] Where do you put all your cool information? This needs some explaining...
- [9:31] Do you know what feed you fed to iTunes?
- [12:15] Where do you post all your cool info that will help you make better connections with your audience ?
- [14:54] My best practices for what to post in your description (but make up your own mind).
- [19:40] Timestamps can be VERY useful to your listeners. Here’s how to include them.
- [21:22] Images can help your listeners trust you more. Talk about better connections! Trust is what you want!
- [23:09] Help your not-so-savvy listeners know HOW they can use your resources (it’s called marketing).
- [24:59] Helping your listeners help you (and them).
Do you know what feed you fed to iTunes?
If you’re going to make full use of the process I describe in this episode to better connect with your listeners, you’re going to need where your podcast feed is coming from. What? You don’t know what a podcast feed, is? That’s OK - I’ll tell you on this episode. But MORE IMPORTANTLY, I’m going to tell you exactly how to DISCOVER where your podcast feed is coming from and make use of that information to best effect. Sounds like a super-secret-government-conspiracy. But it’s not. It’s just learning the tech that is at your disposal to give yourself more opportunities to build better connections with your listening audience.
What is the point of making better connections with your listeners?
Whether or not you are using your podcast to generate money or not, if you think about the connections you make with your listeners from a marketing perspective, I think you will easily see why it's vital that you get this right. Your listeners are not just leads for whatever you are promoting, they are hot leads. They have self-selected to listen to your show and to receive counsel from you as their expert. That means they are chomping at the bit to receive your advice, apply it, and possibly even purchase whatever you create. And they are more likely to take that final step if they know, like, and trust you. That means they need to be connected to you in a way that they feel comfortable with. Are you getting my drift? Find out how to use the current technology to make it easier for them to make those connections with you, on this episode.
resources we talked about in this episode
- Pocketcasts
- Libsyn (podcast hosting)
- iTunes, Stitcher, Google Play, iHeart Radio
- Blubrry PowerPress Plugin
- Podbean
- Regan Starr’s feed discovery tool
- HTML cleaner (pre-Libsyn step when copying from a doc of any kind)
- Blogtalk Radio
The Regan Starr interface for locating your feed address (click for a larger image) Connect with me...
Carey(AT)PodcastFastTrack.com
On Facebook
On Twitter
138: How To Record An Interview Podcast In High Quality Audio: Squadcast
Podcastification - podcasting tips, podcast tricks, how to podcast better
08/25/20 • 51 min
Get your free 7 day trial of Squadcast at https://Squadcast.fm OR if you use my affiliate link here you can say “thanks” to me for making the introduction.
*****************
Way back when I started podcasting — it was 2013 or so — I recognized very quickly that whoever could solve the problem of recording conversations over a distance and do so with high quality audio, would have a leg up on everyone else.
I’m glad to know the two guys who did it. On this episode I walk through Squadcast (affiliate link) with co-founders Rock Felder and Zach Moreno. We dig into the tech they created that makes the app work so well, how they solved for quality and reliability, and even go step by step through the features and how the platform works.
You’ll also get to hear what’s coming down the pike that goes WAY beyond recording an interview podcast in audio - High Def Video recording through the same platform. It’s Squadcast, folks. Learn about it on this episode.
YOU'LL BENIFIT FROM LISTENING TO THIS PODCAST IF YOU...
- [2:10] Experience on the Google Chrome team that translates DIRECTLY into this app
- [8:55] Why Skype-type audio recordings are NOT the best quality
- [11:45] How the Squadcast team addressed quality and reliability in distance recordings
- [14:22] The tech details of what these guys did to address distance recording issues
- [21:08] My Squadcast walk-through with Zach and Rock explaining it to me
- [29:04] Lots of choices for the host to get better audio for them and guests
- [41:18] Squadcast pricing: from a 7 day free trial to huge networks
- [46:10] High quality VIDEO is on the way!
Resources mentioned during this conversation
Connect with the Squadcast team
- On Twitter: @SquadCastFM
- Follow on LinkedIn
- Check out the Squadcast YouTube Channel
Audio drift on podcast interview recordings is a thing of the past
You know what I’m talking about, right? You get the audio from your online recording platform, toss it into your audio editing software (DAW) and discover that it isn’t synced. So you spend tons of time trying to connect the dots and make it sound normal.
That shouldn’t happen. It’s called “audio drift” and one of the most PAINFUL parts of using any distance recording solution (when it happens). The Squadcast guys (Zach and Rock) KNEW it was an issue and took the time to figure it out. Don’t you love people who just figure it out?
If you decide to try out Squadcast you’re doing to discover that audio drift is no more. Really, NO. MORE.
The best way to control the audio quality of interview guests
It’s pretty typical for a podcast host to have great audio. She’s the one who’s invested a bit of dough in the right equipment and who has learned how to record effectively. But the guest... now that’s a different story entirely.
It’s just as typical for the guest’s audio to atrocious. They don’t understand audio, don’t know what to do to get good recordings, and don’t always see why it’s important. So what can a host do?
Number one: Help them get good audio the moment they come onto the recording platform. Zach and Rock over at Squadcast.fm got a suggestion from podcast guru Harry Duran (Podcast Junkies) that they should built out a way for the host to see the status of the guest’s audio setup — What mic are they using? What bandwidth do they have on their internet connection? And that was a BRILLIANT idea, Harry. Why? Because the host — the one who knows about how to get good audio — can now peek through the keyhole at the guest’s setup to help them tweak it into a reasonably good-sounding audio track. Listen to this episode. Rock and Zach explain how it works.
What if I told you that high quality distance video recording is almost here?
It’s currently late August, 2020. The guys at Squadcast.fm are ALMOST done putting together one of the most in-demand apps I can think of. It’s the ability to...
58: Podcast Statistics: What Matters, What Doesn’t, with Rob Walch of Libsyn
Podcastification - podcasting tips, podcast tricks, how to podcast better
04/10/17 • 52 min
Podcast statistics can be one of two things - incredibly intimidating or incredibly intoxicating. Which is it for you? Since there’s so much ignorance and plain old misinformation out there about stats for your podcast I thought I’d invite Rob Walch, V.P. of Podcaster Relations at Libsyn (affiliate) to be on the podcast to tell us the TRUTH about stats. In this conversation we talk about download numbers, what they mean and where they come from, how they impact your iTunes ranking, whether New and Noteworthy is impacted by downloads, myths about podcast statistics, deep level stats and how to use them, Twitter bombing, and more. As always, it’s an entertaining conversation with Rob. You only have to listen to the beginning teaser to figure that one out!
[5:06] Checking your stats multiple times a day? You’ve got a problem. ;)
There are addictions of all kinds - and podcast statistics can be one of those. On this episode Rob tells us the kind of responses he gets from people when the Libsyn stats system is in maintenance mode for a few hours, why he thinks it’s unhealthy and unproductive for you to check your stats more than once a week, and how you can do that weekly checkup most effectively. It’s worth listening to whether you're the addict or apathetic. I guarantee you’ll learn something.
[12:20] How do you REALLY get into the iTunes New and Noteworthy listing? And does it matter?
There are tons of theories out there about how you can get your show into the iTunes New and Noteworthy section. But very few of them even hint at the REAL way your show can get into N&N. And it doesn’t really have to do with your podcast stats. Honest. Rob Walch speaks to the issue on this episode and clarifies the kind of “bump” to your downloads you might see if you do happen to get into N&N, and why it’s not what you really need to be focused on.
[21:04] Common myths about podcast statistics - and what the truth is. [23:55] Geography, traffic sources, technology: Do those stats matter for your podcast?
Libsyn and most other podcast media hosts are going to provide some pretty details statistics for your show. But do you know how to use them? There is a ton of insight in your stats dashboard and on this episode Rob shares how to interpret them and gives some practical examples of how to use them to make more money and understand exactly where you need to improve to gain more listeners.
[39:58] What IS twitter bombing and why does it mess up your stats?
resources we talked about in this episode
- You can reach Rob Walch at [email protected]
- Libsyn (affiliate)
- Lore Podcast
- Overcast App
- PocketCasts App
- iTunes App
- Casper Mattress
- Hello Fresh
- Storyworth
- Stitcher
- Google Play
- iHeart Radio
- Safari
- Firefox
- Mozilla
- Podcast Addict App
- Chrome
Connect with me...
Carey(AT)PodcastFastTrack.com
On Facebook
On Twitter
57: How To Find And Book Qualified Podcast Guests
Podcastification - podcasting tips, podcast tricks, how to podcast better
03/28/17 • 14 min
HTTP://WWW.PODCASTFASTTRACK.COM
If you do an interview-based podcast you know the headache of booking qualified podcast guests. The internet (and the world, for that matter) is a very big place. How do you find, connect with, and book the people who your audience will benefit from the most? On this episode, I’m going to tell you how I recommend my clients do this - and I’m going to explain WHY I do. In the end, it’s up to YOU to provide the best content you can to your podcast listeners, and this could be the missing step you need.
[2:01] Why you MUST research your podcast guests.
There are many people you COULD invite to be a guest on your podcast. But there are only a handful that you SHOULD extend the invitation to. It’s your job to search out that handful of experts who will be of the greatest benefit to your audience. On this episode, I’m going to explain to you what it really means to do your homework when it comes to reaching out to potential guests for your podcast and tell you some slightly easier ways to go about it.
[4:54] Focus on your podcast guests and benefits to THEM.
Every person you invite to be a guest on your show has their own goals and dreams that they are trying to fulfill. When you contact them to ask if they will be on your podcast, they are trying to figure out if doing so will help them fulfill those goals and dreams. On this episode, I’m going to tell you how you can help them make that decision by inviting them in a way that focuses on THEM instead of on you and your listeners. This tip alone could amplify the quality of your podcast guests if you will apply it.
[5:45] Potential guests for your podcast will be more likely to accept your invite if you do this...
Want to know the one thing that can make all the difference to a potential podcast guest saying “Yes” instead of “No”? Here it is: You’ve got to give them the opportunity to accomplish everything they would hope might happen by being on your show. That means helping them promote things they want to promote, giving them the opportunity to reach out to your audience and more. Find out what it takes to get the best guests for your podcast AND make it worth their time to be on your show, on this episode. Who knows, you might also build some lasting relationships with professionals and experts in your field in the process.
resources we talked about in this episode
- Interview Valet
- My conversation with Tom from Interview Valet
- www.InterviewConnections.com
- www.PodcastGuests.com - from Andrew Alleman
- www.YouCanBook.me
- Schedule Once
- Acuity Scheduling
Connect with me...
Carey(AT)PodcastFastTrack.com
On Facebook
On Twitter
60: How To Get Your Podcast Guest Ready For Your Show
Podcastification - podcasting tips, podcast tricks, how to podcast better
04/24/17 • 33 min
http://www.PodcastFastTrack.com
In the last episode of Podcastification I gave you my best tips on getting that ideal podcast guest to say “Yes” to your invitation to be your show. Today I’m going to take you to the next step. What do you do once a guest has agreed to be on your show? Are there things you can do to help them prepare, make the most of the opportunity, and get the best recording possible?
Is the Pope Catholic?
On this episode we’ll be covering a TON of helpful things you can do to make the guest at home on your show, ready to give their best, and able to help YOU promote and publicize it powerfully.
[2:43] Step 1: Get the info you need to make it a great interview.
Your podcast guest is just that - YOUR GUEST. You need to practice some good old fashioned hospitality and help them do their very best on your show. It’s your responsibility to bring out the great value they can deliver to your audience - and that starts with helping them to help you as you prepare for the conversation. This episode has some very practical tips and tools to help you set up an efficient system that enables your guest to EASILY give you the info you need and set the stage for a great interview and a powerful promotional effort on both your parts.
[6:49] The kinds of things you NEED from your podcast guest (stuff to ask for). [15:38] What kind of instructions does your podcast guest need?
Whether your podcast guest has ever been interviewed for a podcast before or not, they’ve never been on YOUR show before, right? You have particular things you do and specific things you’re looking to get out of your interviewees - and your guest knows nothing about those. On this episode I’m going to help you think through the things your guest needs to know in order to bring their A-game to your conversation, optimize their side of the recording for great audio, and make it an enjoyable and valuable experience for your listeners.
[19:18] Why it’s good to provide your podcast guests with a “best practice” sheet.
It’s a great idea to provide your podcast guests with a sheet of some kind that they can keep for easy reference that tells them the best practices for being on your show. What sort of things should go on that list? Here’s a short-list: and you can hear them broken down in detail on this episode of Podcastification.
- Emphasize that you want to promote them in best light possible.
- Tell them you will go over some of this again briefly when you connect.
- Ask them to plan to record in a quiet setting with a low amount of echo.
- Encourage them to be mindful of sitting still (no activity, driving, treadmill).
- Let them know to use a hard-wired computer connection (not wifi).
- Emphasize that they need to use an external mic. Here are my recommendations in order of preference: USB microphone, USB headset, earbud microphone.
- Stress that they must wear headphones, earbuds.
- Ask them to turn off all external speakers from computer (and other noisemakers).
resources we talked about in this episode
- www.PodcastFastTrack.com/59 - Part 1 of this episode
- Google Forms
- Zencastr AND the tutorial video I created
- Ringr (affiliate link) - AND the tutorial video I created
- AT-2100 microphone
- AT-2005 microphone
- Rode (microphones)
- Blue microphones
Connect with me...
Carey(AT)PodcastFastTrack.com
On Facebook
On Twitter
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FAQ
How many episodes does Podcastification - podcasting tips, podcast tricks, how to podcast better have?
Podcastification - podcasting tips, podcast tricks, how to podcast better currently has 180 episodes available.
What topics does Podcastification - podcasting tips, podcast tricks, how to podcast better cover?
The podcast is about How To, Podcasts, Technology and Education.
What is the most popular episode on Podcastification - podcasting tips, podcast tricks, how to podcast better?
The episode title '150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns' is the most popular.
What is the average episode length on Podcastification - podcasting tips, podcast tricks, how to podcast better?
The average episode length on Podcastification - podcasting tips, podcast tricks, how to podcast better is 24 minutes.
How often are episodes of Podcastification - podcasting tips, podcast tricks, how to podcast better released?
Episodes of Podcastification - podcasting tips, podcast tricks, how to podcast better are typically released every 7 days.
When was the first episode of Podcastification - podcasting tips, podcast tricks, how to podcast better?
The first episode of Podcastification - podcasting tips, podcast tricks, how to podcast better was released on Apr 16, 2015.
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