Podcast That Pays

Want to start a podcast for your business but you think things like:

“Podcasting is the long game “

“I don’t have time to start another thing right now”

“You can’t monetize unless you have lots of downloads”

“I don’t know if I have enough to say”

“I’m not sure I can be consistent”

Well this podcast is for you. In Podcast That Pays you are going to learn strategies for how to use podcasting to grow your business, how to sell your offers right from your podcast, how to create content on your podcast that warms your leads up making them ready to buy, and why you don’t need a big audience or fancy equipment to get started.

Your host Angie Jordan runs a podcast consulting and production agency where she has helped hundreds of online coaches, course creators, and business owners start podcasts to market their business and sell into their courses, mastermind, and even high ticket programs- right from their podcast.

Ready to create a Podcast That Pays and grow your business through podcasting? You are in the right place.

Meet me over on Instagram at @angiemjordan and pop in my DMs to say hi!

If you want to hang out with a group of business owners using podcasting to market their business, come join me in my community on Facebook.

Welcome back to "Late Nights with Ange"! Just kidding, you're actually listening to "The Podcast That Pays." Angie is just having a late-night recording session with a glass of wine tonight, and she wanted to give you a glimpse into her world.

In this episode, Angie dives into what she calls the "secret sauce" for podcasting success – making your podcast an integral part of your existing marketing strategy. She emphasizes that many podcasters make the mistake of treating their podcast as a separate entity from their business, and that's where burnout and frustration can set in.

Angie explains how podcasting can be incredibly freeing, allowing you to express yourself and connect with your audience. However, she also highlights that it's vital to align your podcast with your business goals to reap the full benefits.

One common issue is not thinking about how your podcast can contribute to attracting new people, nurturing your existing audience, and closing sales. Angie breaks down how to incorporate your podcast into these three critical aspects of your business strategy:

1. Attracting New People: Angie suggests using your podcast content to create guides or resources that cater to your target audience. For instance, instead of simply promoting your podcast on social media, offer a valuable guide related to your podcast topics. This not only attracts new listeners but also engages them immediately.

2. Nurturing Your Existing Audience: Angie gives an example of using podcast episodes to address objections people might have about your product or service. By creating content that directly addresses their concerns, you can nurture your audience and build trust.

3. Closing Sales: Podcast episodes can be integrated into your sales funnel. Angie recommends using podcast content as a part of your welcome sequence to introduce new subscribers to your podcast and build rapport.

She also highlights the power of repurposing podcast content for social media and other marketing channels. By doing this, you make your podcast work for you, freeing up your time and energy for other aspects of your business.

Angie wraps up by emphasizing that there's no one-size-fits-all approach to integrating your podcast into your business strategy. It should align with your unique goals, audience, and style. The key is to let your podcast do some of the heavy lifting in your business, allowing you to focus on what you love most.

So, whether you're a seasoned podcaster or just getting started, take Angie's advice to heart and find creative ways to make your podcast an integral part of your business strategy. If you're feeling stuck or unsure, don't hesitate to reach out to Angie for guidance.

That's a wrap for this episode of "Late Nights with Ange." Enjoy the rest of your wine, Angie, and we'll catch you in the next one! Cheers! 🍷🎙️

Podcast That Pays

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Do you find it hard to stay consistent with your podcast?

There are a few reasons why people struggle to continously pump out content for their podcast, and it actually has nothing to do with your desire to get it done, or with running out of content or topics.

It's most likely because you aren't seeing the ROI you need to be seeing in order to make you feel like it is "worth it" to make podcasting a priority.

In this episode I'm going to share with you what you need to put in place in order for you to start being more consistent with your podcast and see the results your want.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Yo Angie! How do I promote my podcast?????

I know I know, everyone wants to know this. How do I get more people to listen to my show. The answer isn't linear and probably not what you want to hear.

In this episode I am going to share with you the most important thing you need to do if you want to start being consistent with your podcast promotion.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Introducing: The Year Of Podcasting.

For the podcaster that wants to go ALL IN on their podcast marketing in 2024.

By ALL IN I mean

• using your podcast as the anchor of your marketing system
• creating and implementing a solid growth plan for your podcast
• building out automations to convert your podcast listeners to buyers
• creating a repeatable system to repurpose and maximize your podcast content

If you want to stop wasting your time spinning wheels with your podcast (or actually get your podcast launched INTENTIONALLY and strategically) then this is for you.

The Year Of Podcasting is all about DOING. And having support along the way.

It’s not another membership where you just get lumped in with everyone else and fed the same trainings and you have to find your own way. And it’s not open enrollment where anyone can just jump in at anytime

It’s not just another course you will never open.

It’s not a group program with specific pillars we go over each month....

It’s a container (I hate the word) where we CUSTOMIZE a plan for you and your podcast for the year based on your goals and where you are at. And then we work to IMPLEMENT your roadmap together.

And you have me there to hold you accountable (built into the container) and support you along the way.

And you have community to collaborate and support you and leverage.

Basically, if you want to stop throwing spaghetti against the wall and hope it sticks when it comes to your podcast. This is for you.

We start Feb 1. By Feb 1 2025 you will be able to say “look what I accomplished and DID” not just “this is what I learned”.

Because knowledge without action is useless. I could teach you every podcasting tip and trick and write you the most amazing podcast strategy in the world... but if you don’t implement it, what good does it do?

BONUS: if you PIF for the year (or get into a higher tier) you get a free ticket to Podcasts and Prosecco this April in Nashville!

Go to podcastthatpays.com to learn more

see you there,

Angie