Evo Terra's Podcast Hall of Fame Speech (For Good!)
03/30/22 • 16 min
4 Listeners
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that.
Image courtesy of Sheila Dee
In case you missed the memo, I was inducted into the Podcast Hall of Fame last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode.
I talked a bit about the various perspectives of the people in podcasting. But the main thrust of my talk was about the perspective of people who are aware of podcasting but still aren't picking up what we're putting down. What do we look like to them?
It's great that the diversity of podcast listeners is now nearly matching and in some cases exceeding the diversity of the overall country. But that's just listeners. Creators and service providers still over-index on the old white dude scale.
I'm doing what I can to change that by leading by example. I no longer apply to speak at podcast conferences because I don't want to force a well-meaning conference organizer to choose between me or someone from an underrepresented group to be on the stage. Someone whose ideas, work, and opinions deserve to be heard by more people.
I'll speak at conferences if invited, but only after I do my homework. If (when)the headshots of other speakers aren't sufficiently diverse, I make them invite speakers from underrepresented groups. And if they refuse or are unable to comply with my request, I turn down the offer to speak.
I've much the same attitude when I interact with my peers in the podcasting industry, and I don't shy away from calling my fellow old white dudes out on their bullshit or their bad behavior.
I'm not virtue signaling here. I call them out because I've been there, spewing similar bullshit or exhibiting similar bad behavior. A friend of mine once said to me, "You get away with so much because you're Evo." She was right. That wasn't good. And it's up to me to do better. I'm trying every day.
And because it was an awards speech, I thanked a bunch of people, like:
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that.
Image courtesy of Sheila Dee
In case you missed the memo, I was inducted into the Podcast Hall of Fame last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode.
I talked a bit about the various perspectives of the people in podcasting. But the main thrust of my talk was about the perspective of people who are aware of podcasting but still aren't picking up what we're putting down. What do we look like to them?
It's great that the diversity of podcast listeners is now nearly matching and in some cases exceeding the diversity of the overall country. But that's just listeners. Creators and service providers still over-index on the old white dude scale.
I'm doing what I can to change that by leading by example. I no longer apply to speak at podcast conferences because I don't want to force a well-meaning conference organizer to choose between me or someone from an underrepresented group to be on the stage. Someone whose ideas, work, and opinions deserve to be heard by more people.
I'll speak at conferences if invited, but only after I do my homework. If (when)the headshots of other speakers aren't sufficiently diverse, I make them invite speakers from underrepresented groups. And if they refuse or are unable to comply with my request, I turn down the offer to speak.
I've much the same attitude when I interact with my peers in the podcasting industry, and I don't shy away from calling my fellow old white dudes out on their bullshit or their bad behavior.
I'm not virtue signaling here. I call them out because I've been there, spewing similar bullshit or exhibiting similar bad behavior. A friend of mine once said to me, "You get away with so much because you're Evo." She was right. That wasn't good. And it's up to me to do better. I'm trying every day.
And because it was an awards speech, I thanked a bunch of people, like:
Previous Episode
Podcast Pontifications Season 5 Announcement
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back.
Image via RawPixel
This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March 30th, 2022. And new episodes will drop every Wednesday following that!
But only Wednesdays. As I've been hinting about in the last few episodes, this show is... a lot. And you've already got a lot going on as a serious podcaster. Asking you to spend 10 minutes listening to me, reading me, or watching me four days a week... it adds up. And I really want you to think about how the questions and concepts I bring to you on each episode impact your life as a podcaster. And it'd be great if maybe you could even put them into practice! I'm not making that easy to do when I'm shoving another question or idea into your brain 24 hours later.
So starting Wednesday, my philosophical deep-dives into the most pressing questions about podcasting for serious podcasters will switch to a weekly format.
I've shopped this around to a few people, including many I engaged with last week at Podcast Movement Evolutions 2022. So far, every single person I've shared this with has breathed a sigh of relief. They too are busy and it's been hard for them to keep up with the fire hose of content I shove out four days a week.
Moving to a weekly publishing schedule means more great news: no month-long summer break for me in June, my birthday month (though if you want to buy me a present, feel free), and no Long Winter's Nap to where I don't put out episodes during November and December of each year. Nope. Weekly means weekly, and you can count on new episodes or newsletters (or both if you're really a fan) dropping every Wednesday morning at the standard publishing time you've grown accustomed to; 10:00 AM Phoenix time.
If you're one of the few who opts to pay for a subscription(thank you very much for your support) on Apple Podcasts, Spotify, or via Buy Be A Coffee, you'll get the episode/newsletter a few hours before anyone else. So if you'd like to support the show and be an early bird, you have options!
Again, the first season of Season 5 of Podcast Pontifications will drop on Wednesday, March 30th, 2022. New episodes weekly after that.
Thank you so much for listening to, reading, or watching me pontificate about podcasting all these years. I'm excited to keep on doing that, but now at a more sustainable frequency.
I shall be back directly with yet another Podcast Pontifications.
Cheers!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the...
Next Episode
The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.
Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience.
Let's start with a successful podcaster who spends $10,000/month on a successful cross-promotional campaign. But maybe you only have $1000 in your budget. Or $100. Will it still work for you?
Yes, but about 100 times less well.
According to Dave Zorhob, co-founder and CEO of Chartable, the new listener acquisition rate for cross-promotions was 0.75%.
Not 75%. Point-seven-five. Less than one percent.
With 10,000 impressions of your promotion, that's 70–80 new listeners. With 1000 impressions, it's seven to eight new listeners. And with only 100 impressions, you'll be lucky to get one new listener.
So why do podcasters do this if the math sucks so bad? At scale, that math works fine and it doesn't suck at all.
Acquiring a lot of new listeners for $3 each makes sense if the impressions they generate over the course of a year are worth $7.50 or more. And that is precisely why big shows and big networks spend big bucks on effective cross-promotional campaigns. To increase their available and saleable inventory
If your show is on the smaller scale, or if you're not selling ads or have another hard outcome with your podcast that you can directly trace back to increased listenership, then the scale problem is real and probably out of balance for you.
But that doesn't mean that you should give up on running a podcast cross-promotion! A new listener or two is a new listener or two. Just understand the realities. And don't expect your listener numbers to skyrocket unless you've got big bucks to spend.
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Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.
It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.
If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved,...
Podcast Pontifications - Evo Terra's Podcast Hall of Fame Speech (For Good!)
Transcript Summary
Join Evo Terra in his captivating Podcast Hall of Fame speech as he takes us on a journey through the past, present, and future of podcasting. With a strong emphasis on accountability and improvement, Evo highlights the strides made in the industry while acknowledging the work that still lies ahead. In this inspiring address, he gratefully thanks his wife, family, colleagues, and industry peers for their unwavering support and invaluable contributions. If you're curious about the evolution of podcasting and eager to understand the challenges and opportunities that lie in its path, this episode is a must-listen. Discover the fascinating world of podcasting as Evo Terra unveils the secrets behind its success and advocates for a better future.
Transcript
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Hello, and welcome to the first episode of season five of Podcast Pontifications with me, Evo Terra. So, in case you missed the memo, I was inducted into the Podcast Hall of Fame last weekend. No kidding. And yes, it was quite an honor to join the
Evo Terra's Podcast Hall of Fame Speech (For Good!) Top Questions Answered
What is the Podcast Hall of Fame?
The Podcast Hall of Fame is an institution that recognizes and honors individuals who have made significant contributions to the podcasting industry.
How has podcasting evolved over time?
Podcasting has seen improvements in accessibility and content discoverability for listeners, while independent podcasters have experienced minimal changes.
What improvements have been made for podcast listeners?
Podcast listeners now have easier access to a wide range of podcast content and better tools for discovering new shows.
What does Evo Terra encourage those involved in podcasting to do better?
Evo encourages the podcasting industry to focus on improving representation and diversity.
Who did Evo Terra thank for their support in his podcasting journey?
Evo thanked his wife, Sheila Dee, for her support, as well as his family members who played a role in his podcasting journey.
Who influenced and collaborated with Evo Terra?
Evo expressed gratitude to individuals who have influenced and collaborated with him throughout his podcasting career.
What did Evo Terra express appreciation for?
Evo expressed appreciation for the podcasting community and the industry as a whole.
What is Podcast Pontifications?
Podcast Pontifications is a podcast hosted by Evo Terra that provides insights and advice on podcasting.
What resources are available on the Podcast Pontifications website?
The Podcast Pontifications website offers various resources and tools for podcasters, including articles, guides, and recommendations.
How can one access Podcast Pontifications?
Podcast Pontifications can be accessed through various podcast platforms or directly from its official website.
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