Discovering What Makes Your Podcast Uniquely Yours [S3E125]

05/12/21 • 10 min

11 Listeners

Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast.

But In my experience, a lot of podcast hosts out there don't know what their show is about. They know the mechanics, obviously. They know the pieces and the features that make up their show. But they don’t know what it is that makes their show special. Or at least they’re unable to properly articulate what makes their show special. They themselves fail to understand the why behind their podcast.

Understanding your show’s brand identity allows you to have zero doubt the next time you sit down to work on your next episode or season. You’ll know—deeply and simply—what it is that makes your show unique and different from similar podcasts.

But only if you understand it.

Links Mentioned:

• Simpler Media - https://simpler.media

• IAB Podcast Upfront - https://www.iab.com/events/podcast-upfront-2021

• Brand identity questions - https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Image credit: Photo by MARC RANGEL on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast.

But only if you understand it.

Links Mentioned:

• Simpler Media - https://simpler.media

• IAB Podcast Upfront - https://www.iab.com/events/podcast-upfront-2021

• Brand identity questions - https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Image credit: Photo by MARC RANGEL on Unsplash

Mentioned in this episode:

Support For Abortion Rights

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Previous Episode

Share Your Podcasting Brilliance With A New Podcast [S3E124]

Podcasters put a lot of effort into building portfolios, media kits, websites, social shares, and myriad other ways to say “these are the things I do!”. But each of those highlighting efforts exists, at least in part, outside of podcasting. And when a listen-to-this example of your very fine work is given, it’s rarely in situ and is instead almost always provided outside of the full podcast experience.

Let’s let podcasting showcase your podcasting work by making a brand new podcast that highlights your work. To accomplish this, we’ll use a brand new but highly constructed RSS feed where each podcast you want to showcase is self-contained in its own season, and each season consists of a single trailer and a single episode.

For example, if you’re a podcast producer and you want to showcase 10 podcasts you’ve worked on, your new show will consist of 10 seasons. Each season will contain a representative episode of just one of the podcasts you want to highlight. And that season will also have a “trailer” episode where you explain and call out the very specific work you did on the episode they’re about to hear. The result: 20 episodes.

You’ll likely need to tweak publishing dates to get your episodes to display properly in your RSS feed Luckily, most podcast media hosting companies will display your published episodes in their editing interface the same order they show in the RSS feed. However, I strongly suggest side-loading the RSS feed to a podcast app that will allow it (which means almost everyone except Spotify) and checking your work before you submit the new show anywhere.

Treat your new highlights podcast as you would any other aspect of your portfolio. Don’t let it languish, and don’t be afraid to remove content that’s no longer relevant or representative of your work. And add to it! Don’t worry about making regular updates—this isn’t that kind of podcast. Just add new seasons when you have something new to showcase.

Links mentioned in this episode:

• Bryan Barletta - https://twitter.com/highfiverpg

• Sounds Profitable - https://soundsprofitable.com

• Up Next - A Podcast Format Up Front - https://upnext.supercast.tech

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/share-your-podcasting-brilliance-with-a-new-podcast

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Image credit: Photo by Bankim Desai on Unsplash

Mentioned in this episode:

Support For Abortion Rights

Next Episode

The Happy Way To Find Podcasting Success [S3E126]

1 Recommendations

To me, I equate happiness to contentment. That’s not the same thing as complacency, which is to be avoided. What makes me content about my podcasting journey may not be (and likely will not be) the same thing that makes you content about your podcasting journey. We both have to chart our own paths toward happiness and contentment.

Doing More To Achieve Podcasting Happiness

Sometimes doing more with your podcast can greatly increase your level of happiness. Like focus more effort in post-production, investing more in marketing or outreach to grow your audience, or spend more time building a bigger and better-connected community

Doing Less To Achieve Podcasting Contentment

Sometimes unburdening yourself from commitments can go a long way toward getting you to a more happy place as a podcaster. Can you outsource some podcasting tasks that you really don't enjoy? What about cutting back on (or cutting out) a social platform that you don’t find all that enjoyable? Or reduce your episode output frequency to lower your stress and anxiety?

Doing Things Differently To Achieve Podcasting Bliss

Maybe do different things to cause a positive outcome on your happiness and contentment as a podcaster. You can shift the entire focus of your show if you're not happy with the direction Or you might consider joining a network or a collective. Or maybe something as simple as changing where you podcast will give you a fresh perspective and, with luck, increase your overall happiness as a podcaster.

Ultimately, your happiness is just that: your own happiness. So take control over it. Especially if you’ve tried to chase someone else's definition of what success in podcasting looks like and found it lacking. Podcast in a way that makes you as happy of a podcaster as you can be.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-happy-way-to-find-podcasting-success

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Mentioned in this episode:

Support For Abortion Rights

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Podcast Pontifications - Discovering What Makes Your Podcast Uniquely Yours [S3E125]

Transcript Summary

In the episode titled "Discovering What Makes Your Podcast Uniquely Yours," the podcast host explores the issue of many abandoned podcasts in directories due to a lack of value. Two prospects seeking investment approach the narrator, but fail to articulate anything unique about their show. Reflecting on an IAB Upfront event, where hosts effectively describe their shows, the episode emphasizes the importance of understanding brand identity to differentiate a podcast. The host highlights that many podcasters struggle to articulate what makes their show special, which hinders writing descriptions and attracting sponsors. It is suggested that podcasters undertake an exercise of identifying their show's uniqueness and seek outside opinions. To support the podcast and gain an exclusive sneak peek of season four, listeners can visit buymeacoffee.com/EvoTerra. This episode promises to provide valuable insights for podcasters to discover and communicate their show's distinctiveness, ultimately enhancing its success and appeal.

Transcript

Evo Terra00:00:00.270

Podcast directories are littered with abandoned shows. Shows someone thought would be a hit, but failed to thrive. For many, it wasn't an audience growth problem. It was a problem of missing value.

00:00:18.660

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

00:00:24.190

Two clients - well, two prospects - recently approached me that I'm pretty sure I'm not going to win their business

Discovering What Makes Your Podcast Uniquely Yours [S3E125] Top Questions Answered

How can I make my podcast stand out from others?

To make your podcast unique, it's important to define its identity and understand what sets it apart from others. Get an outside opinion from fellow podcasters to assess the secret sauce of your show.

Why do many abandoned podcasts fail to thrive?

Many abandoned podcasts fail due to a lack of unique value. Without a clear understanding of what makes a show unique, it becomes challenging to attract and retain an audience.

What should I do if I can't articulate anything unique about my podcast?

If you can't articulate anything unique about your podcast, it's recommended to reflect on its identity and what makes it different. Reach out to other podcasters for honest feedback and gather outside opinions to help define your show's uniqueness.

How can podcast hosts better explain the uniqueness of their show?

Podcast hosts often struggle to explain what makes their show unique. To better articulate its value, hosts should focus on understanding the identity of their podcast and how it delivers content in a distinctive way.

Why is defining the identity of a podcast important?

Defining the identity of a podcast is crucial for understanding its uniqueness. It allows hosts to have a clear vision of what their show stands for and helps in delivering content that sets it apart from others.

Where can I get feedback on my podcast's unique value?

It's suggested to seek an outside opinion from other podcasters to assess the secret sauce of your show. Sharing your episode or article with them for honest feedback can provide valuable insights.

Why should I share my podcast with other podcasters?

Sharing your podcast with other podcasters allows you to receive honest feedback and insights on its unique value. It can help you identify areas for improvement and further differentiate your show from others.

What's the benefit of joining buymeacoffee.com/EvoTerra as a member?

Members at buymeacoffee.com/EvoTerra receive a sneak peek of what's happening with season four of Podcast Pontifications, giving them early access to exclusive content and updates.

How can I ensure my podcast doesn't fail like many others?

To avoid the failure of your podcast, focus on establishing its unique value. Clearly define its identity, seek feedback from other podcasters, and continuously deliver content in a way that sets it apart.

How can podcasters overcome doubts about what makes their show unique?

Podcasters can overcome doubts about their show's uniqueness by getting an outside opinion from fellow podcasters. Gathering feedback and insights from others can help clarify and reinforce what sets their show apart.

Show more Questions