Episode 27: Waking Up

Dan talks about Spotify and The Ringer, rising podcast revenue, the size of podcast audiences, Chartable and IAB, SiriusXM and SoundCloud, Audio Hijack, travel USB/XLR mics, 4-input audio interfaces, and listener questions!

Please support the show on Patreon!

Support Podcast Method

Links:

• Spotify is buying Bill Simmons’s The Ringer - Vox — Spotify is making yet another big-budget purchase aimed at getting a lead in the growing podcast industry: The streaming music company has agreed to a deal to purchase The Ringer, the podcast-centric media company run and owned by Bill Simmons.
• The Ringer’s Price Tag Revealed. | Podcast News Daily | insideradio.com — In a filing with the Securities and Exchange Commission, Spotify tells investors that it will pay between $141 and $195 million for The Ringer.
• Podcast Ad Revenues Are Quickly Rising - eMarketer Trends, Forecasts & Statistics — The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
• Nielsen: Podcast Listening On Track To Double By 2023. | Podcast News Daily | insideradio.com — More than two decades since becoming a thing, podcast listening is now expanding at a compound annual growth rate of 20%, according to Nielsen Scarborough data from 2014-2019. If that rate continues, the podcast audience could double by 2023. “It’s still growing at a tremendous clip,” Tony Hereau, VP Cross Platform Insights at Nielsen, said Tuesday.
• Chartable achieves IAB Tech Lab Podcast Measurement Certification - Chartable — Chartable, the podcast measurement company, today announced that it has been officially certified by the IAB Technology Laboratory.
• SiriusXM Makes $75 Million Investment in SoundCloud – Variety — SiriusXM Holdings has invested $75 million in SoundCloud, the open audio platform beloved by musicians that has struggled to find a place in a the streaming-service hierarchy. SoundCloud will use this additional investment to accelerate its product development and enhance the services that fuel its global community of creators and listeners, according to the announcement.
• Google Podcasts — Google's new podcast homepage.
• Podcast Subscriber Tracking Is Pointless - Evo Terra - Medium — Most podcasters want one thing: for people to listen to their content. So it makes sense that understanding a podcast’s total subscriber count would be a good thing. Only... it isn’t.
• Amazon.com: Focusrite Scarlett 18i8 (3rd Gen) USB Audio Interface with Pro Tools | First: Musical Instruments
• Amazon.com: Universal ...