AI, Inflation & Innovation: How to Harmonize AI, Strategy, & Resilience w/Dean Davis | Ep. 13

03/07/24 • 36 min

In this insightful episode, Mark de Grasse interviews his friend Dean Davis, an "AI crazy person," exploring AI, inflation's marketing impact, and innovative content strategies. Dean shares his initial "RLL bot" idea for mass article generation, contrasted with Mark's revolutionary "Magazine Mark" - a content curation and distribution platform leveraging magazine format benefits. They discuss using generative AI for customizable content, developing an "Organizational Knowledge Interface" integrating company databases with AI, and the importance of consistency in content creation. Drawing parallels between marketing and exercise disciplines, they emphasize systematic approaches and hands-on learning over excessive planning. Dean unveils his "Marketing into Inflation" book featuring expert insights. Addressing the "XY problem" and information overload, they underscore the need for effective content curation. This engaging episode offers valuable perspectives on navigating the AI-driven digital landscape through innovative content strategies.
TOPICS:
- Dean's initial idea of creating an "RLL bot" (Really Long List AI bot) to generate articles
- The impact of inflation on marketing and business, and strategies to survive and thrive
- Mark's concept of "Magazine Mark" as a content curation and distribution platform
- The benefits of a magazine format over traditional blogs or books
- Using generative AI to create customizable content and prompts within the magazine
- The potential for developing an "Organizational Knowledge Interface" (OKI) using AI and a company's content databases
- The importance of consistency and having a systematic approach to content creation
- Strategies for finding gaps in the market and creating proprietary content
- The correlation between exercise/fitness and marketing, and the need for a lifestyle approach
- Dean's book project on "Marketing into Inflation," featuring insights from various experts
- The value of doing and learning through action rather than excessive planning
- The concept of the "XY problem" and the need for content curation to avoid information overload.
GUEST LINKS:
Dean Davis: https://www.linkedin.com/in/rememberthismarketing/ADVERTISEMENT INFORMATION:
AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

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Previous Episode

Balancing Business & Parenthood: Preparing Kids and Companies To Succeed w/Scott Moran | Ep. 12

Scott and Mark have a free-flowing discussion touching on a wide range of topics, from leadership principles and parenting philosophies to self-care and finding meaning. With many years of leadership experience building their businesses and raising kids, they share stories and insight. A key theme is how adopting different mindsets or "alter egos" helps us connect with others and perform our roles, whether as a parent, spouse, boss or employee. Just as Superman puts on a costume, we portray different sides of ourselves.

TOPICS:

The importance of adopting "alter egos" or different mindsets for different roles in your life. This helps with performance and connecting with others.
Having clear policies and principles in business and parenting to make tough decisions easier. This provides consistency and prepares people for the real world.
Being a leader involves making difficult decisions for the greater good, not just protecting your team. True leadership requires honesty and a willingness to take responsibility.
The best leaders are often reluctant ones who take on the responsibility as needed, not those seeking glory and spotlight.
To avoid burnout and "midlife crises", you need to find balance, purpose and self-awareness. Carve out time for your interests and self-reflection.
Writing things down, like keeping a journal, can help provide direction when things get difficult and remind you of what really matters.
Parenting is ultimately about preparing kids for the world, not overprotecting them. Kids need structure, consistency and honesty to develop into functional adults.

LINKS:

Scott Moran: https://www.linkedin.com/in/scott-moran-66881422/
SamCart: https://www.samcart.com/

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Nerf Wars and Negotiation: The Fusion of Parenting Fun & Responsibility w/Adam Lyons | Ep. 14

Mark de Grasse and Adam Lyons discuss Adam's innovative parenting strategy for his five children, highlighting open communication, personal freedom, and a nurturing approach. Adam employs the ancient "learn, do, teach" model for homeschooling, encourages chores through dialogue, and integrates fun and learning with activities like nerf wars and video games. He teaches responsibility through choices with natural consequences, prioritizes understanding in discipline, and manages to blend work with quality family time, promoting curiosity, problem-solving, and strong family bonds within a creative yet structured environment.
TOPICS:
- Homeschooling and the "learn, do, teach" method
- Managing chores and responsibilities through negotiation and natural consequences
- Incorporating fun activities, games, and creativity into daily life- Open communication and allowing children to express themselves
- Providing choices and freedom within a structured framework
- Teaching personal responsibility and the consequences of actions
- Fostering a love for learning and exploration
- Balancing work, parenting, and running multiple businesses
- Unconventional disciplinary approaches focused on understanding and growth- Creating lasting memories and a strong family bond
LINKS:
Adam Lyons: https://www.linkedin.com/in/theadamlyons/
The S.M.A.R.T Blueprint: https://thesmartblueprint.com/
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AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

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