265 Scott Miller - Storytelling & Abundance Mindset
06/18/21 • 60 min
1 Listener
06:00 – Harry welcomes back to the show, Scott Miller, who speaks to how the global pandemic impacted him and what motivated him to write a second book
17:37 – How Scott handled educating his children on preparedness amidst this pandemic
20:28 – Scott speaks to the ten-part Mess to Success Series he’s currently working on
31:19 – Scott talks about the concept of finding the smallest viable market
33:43 – How Scott gets the most value out of his podcast guests
36:23 – The importance of friending your competition and hiring people who are smarter than you
41:20 – Scott recalls some of the best advice he’s received from his team and how he handles controversial guests
48:23 – Scott and Harry talk about the value of engaging in civil discussions with those you don’t necessarily agree with
51:22 – Scott stresses why it’s vital to develop your storytelling craft
58:14 – Scott reflects on where he is currently in the story of Scott Miller
1:01:00 – Harry thanks Scott for joining the show
TWEETABLES
“I worked twenty-five years inside of a corporate giant. But I think the pandemic, like for all of us, changed everybody’s values. So, I want to spend the next half of my career teaching people the lessons that I’ve learned.” (11:27)
“All that matters is our relationships and helping each other. That’s all that matters.” (19:51)
“Instead of net fishing, you should be spear fishing. How do you create the most successful podcast with the fewest number of listeners?” (31:59)
“Leadership is a broad category. Leadership is culture. Leadership is sales. Leadership is profit. Leadership is customers. Leadership is marketing. Leadership is brand.” (34:27)
“I also just think there’s two types of mindsets, a scarce mindset and an abundance mindset. I just do not believe that the podcast I host is smaller because you host your podcast.” (37:57)
“I do not like to kick people when they’re down. If someone deserves to be kicked, I’ll call them up and kick them. And I won’t tell you that I kicked them. Or I won’t vote for them. But I generally believe that if someone is coming on my podcast, my job is to give them a platform where they can share what it is they’re talking about. I’m not a journalist, I’m a podcast host.” (47:10)
“You learn, as a podcast host, bruise hard, heal fast. You cannot serve all people all the time.” (50:41)
“Storytelling is such a valuable skill for CEOs, for CFOs. What is our story? Where are we going? How are you part of that? What is the antagonist? How can you be part of the solution? What does success look like? What does it feel like? Same as a podcast guest.” (54:24)
THANK YOU SPONSORS!
LINKS MENTIONED
Podcast Junkies Junkies Facebook Group
Link to Podfest Expo Virtual Summit
Scott’s Books:
Management Mess to Leadership Success
Marketing Mess to Brand Succes
Other Books Mentioned:
🎧
Podcast Production & Marketing by FullCast
CLAIM=33c94ffabdbb59a14d1d03afae2c...
06:00 – Harry welcomes back to the show, Scott Miller, who speaks to how the global pandemic impacted him and what motivated him to write a second book
17:37 – How Scott handled educating his children on preparedness amidst this pandemic
20:28 – Scott speaks to the ten-part Mess to Success Series he’s currently working on
31:19 – Scott talks about the concept of finding the smallest viable market
33:43 – How Scott gets the most value out of his podcast guests
36:23 – The importance of friending your competition and hiring people who are smarter than you
41:20 – Scott recalls some of the best advice he’s received from his team and how he handles controversial guests
48:23 – Scott and Harry talk about the value of engaging in civil discussions with those you don’t necessarily agree with
51:22 – Scott stresses why it’s vital to develop your storytelling craft
58:14 – Scott reflects on where he is currently in the story of Scott Miller
1:01:00 – Harry thanks Scott for joining the show
TWEETABLES
“I worked twenty-five years inside of a corporate giant. But I think the pandemic, like for all of us, changed everybody’s values. So, I want to spend the next half of my career teaching people the lessons that I’ve learned.” (11:27)
“All that matters is our relationships and helping each other. That’s all that matters.” (19:51)
“Instead of net fishing, you should be spear fishing. How do you create the most successful podcast with the fewest number of listeners?” (31:59)
“Leadership is a broad category. Leadership is culture. Leadership is sales. Leadership is profit. Leadership is customers. Leadership is marketing. Leadership is brand.” (34:27)
“I also just think there’s two types of mindsets, a scarce mindset and an abundance mindset. I just do not believe that the podcast I host is smaller because you host your podcast.” (37:57)
“I do not like to kick people when they’re down. If someone deserves to be kicked, I’ll call them up and kick them. And I won’t tell you that I kicked them. Or I won’t vote for them. But I generally believe that if someone is coming on my podcast, my job is to give them a platform where they can share what it is they’re talking about. I’m not a journalist, I’m a podcast host.” (47:10)
“You learn, as a podcast host, bruise hard, heal fast. You cannot serve all people all the time.” (50:41)
“Storytelling is such a valuable skill for CEOs, for CFOs. What is our story? Where are we going? How are you part of that? What is the antagonist? How can you be part of the solution? What does success look like? What does it feel like? Same as a podcast guest.” (54:24)
THANK YOU SPONSORS!
LINKS MENTIONED
Podcast Junkies Junkies Facebook Group
Link to Podfest Expo Virtual Summit
Scott’s Books:
Management Mess to Leadership Success
Marketing Mess to Brand Succes
Other Books Mentioned:
🎧
Podcast Production & Marketing by FullCast
CLAIM=33c94ffabdbb59a14d1d03afae2c...
Previous Episode
264 Alban Brooke - What’s the Buzz: Podcasting & Content Creation
06:00 – Harry welcomes to the show, Alban Brooke who shares the origin story of his company, Buzzsprout
11:21 – How Alban got involved in podcasting and marketing
24:25 – Feedback Alban has gotten on Buzzsprout’s offerings
29:14 – What companies like Spotify, Google and Facebook are doing in the podcasting space
36:58 – How Alban came across Podcasting Index and the work he’s doing at Buzzsprout
46:51 – Alban shares why podcasting is much harder to grow than any other media
53:53 – Something Alban has changed his mind about recently
56:15 – Harry thanks Alban for joining the show and let’s listeners know where they can connect with him
TWEETABLES
“If I ever got to an Internet café, I’d download podcasts because that was media that I loved. And that was when it started clicking with me the connection you could still feel with a podcast audience if you are listening. Then when the opportunity came up for a podcasting company I thought this is something that would be really interesting.” (11:54)
“There was a period where we [Buzzsprout] outranked Spotify for how to get a podcast on Spotify.” (18:17)
“Almost everything we’ve ever done is we want to make it easier for people who are starting because the bet we were putting on podcasting was that it was gonna grow.” (20:46)
“That’s what the Podcasting Index is trying to do now is help bring multiple hosts together, multiple apps together, listeners, everybody in the ecosystem.” (41:09)
“Podcasts are much, much, much harder to grow than any other media type that I’ve ever engaged with.” (46:51)
“Over the past seven years of being involved in this space, I’m becoming more and more optimistic that the content creators will prevail.” (54:49)
THANK YOU SPONSORS!
LINKS MENTIONED
Podcast Junkies Junkies Facebook Group
Link to Podfest Expo Virtual Summit
🎧
Podcast Production & Marketing by FullCast
Next Episode
266 Brett Allan - Leaving a Legacy
06:00 – Harry welcomes to the show, Brett Allan, who speaks to his podcast origin story and the decisions he’s made along the way, including making it an interview show
17:46 – Brett details his approach to the interview process and describes the ideal listener of his podcast
25:21 – Brett reflects on the inspiration and motivation to get involved in podcasting
30:51 – Brett expounds on his strategy for growing his recently rebranded podcast
36:30 – How Brett differentiates his podcast from other celebrity interview shows
39:24 – Brett speaks to the growth he hopes to see in the future for his show
43:13 – What this podcast means to Brett and why legacy is important to him
46:46 – What is something that Brett has changed his mind about recently and the most misunderstood thing about Brett
57:10 – Brett’s biggest takeaway from today’s conversation
57:51 – Harry thanks Brett for joining the show and let’s listeners know where they can connect with him
TWEETABLES
“When the pandemic hit is when I really decided that, since I was unemployed and had nothing but time, I would focus on trying to put out a good show.” (13:57)
“My goal is to not just get a name on, but to have somebody come on and have a good, honest conversation.” (18:38)
“I’ve always had an attraction to talking to people. I’m a people person.” (26:08)
“I’m talking about just being able to do this as a show, have advertisers and make it a stable show. Will it ever be that way? I don’t know. But, what drives me is just the collaboration with other podcasters. I want to be involved in the podcasting community as much as I can.” (31:51)
“I love talking to people. It’s literally a creative outlet for me and I just love doing it. I love talking to all these people. It’s so much more than just getting somebody famous on. If it wasn’t for that show, I probably would not be having these kinds of conversations with these people ever. So, for me, it’s about creating an experience and creating something that I can be proud of.” (43:15)
THANK YOU SPONSORS!
LINKS MENTIONED
Podcast Junkies Junkies Facebook Group
Link to Podfest Expo Virtual Summit
Other Books Mentioned:
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