Promotion Through Education: How Courses Can Help You Grow Your Software Business

Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. It stands to reason that Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology.

Chris is a passionate advocate for democratizing online education, and as a non-technical founder, he offers a unique business perspective on eLearning. He frequently shares this knowledge and expertise on LMScast, his podcast for innovators in the eLearning community.

Before developing LifterLMS, Chris’s company built custom course and membership platforms for clients. Even to this day, some of those platforms gross over 1 million dollars per year, year on year.

In this episode, we pick his brain and explore the transformative potential of educational marketing through course creation, focusing specifically on the possibilities for software product makers.

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Thanks to Chris for joining us and providing such valuable advice about building successful distributed companies. Join us next week with co-founder, bootstrapper, writer, and podcaster Arvid Kahl to learn about the positive impact that building in public can have on software product makers’ lives and careers.

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