Promotion Through Education: How Courses Can Help You Grow Your Software Business

03/19/24 • 44 min

Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. It stands to reason that Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology.

Chris is a passionate advocate for democratizing online education, and as a non-technical founder, he offers a unique business perspective on eLearning. He frequently shares this knowledge and expertise on LMScast, his podcast for innovators in the eLearning community.

Before developing LifterLMS, Chris’s company built custom course and membership platforms for clients. Even to this day, some of those platforms gross over 1 million dollars per year, year on year.

In this episode, we pick his brain and explore the transformative potential of educational marketing through course creation, focusing specifically on the possibilities for software product makers.

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Thanks to Chris for joining us and providing such valuable advice about building successful distributed companies. Join us next week with co-founder, bootstrapper, writer, and podcaster Arvid Kahl to learn about the positive impact that building in public can have on software product makers’ lives and careers.

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Before developing LifterLMS, Chris’s company built custom course and membership platforms for clients. Even to this day, some of those platforms gross over 1 million dollars per year, year on year.

In this episode, we pick his brain and explore the transformative potential of educational marketing through course creation, focusing specifically on the possibilities for software product makers.

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Previous Episode

Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together: it’s safe to say they bring a unique perspective to the world of bootstrapping.

In 2006, they launched Stranger Studios, a web design and software development studio. In 2011 they launched their now flagship product Paid Memberships Pro. The big success followed in 2015 when they started building the team.

For most folks, logging off or commuting home at the end of the day is enough to separate your work life and your personal life. But for Kim and Jason, the lines are not as clear cut. In this episode, they discuss navigating personal and professional challenges, that range from compromising (or not) on hard decisions to facilitating a healthy work environment that encourages team morale, all while maintaining a harmonious marriage.

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Thanks to Kim and Jason for joining us and providing such valuable advice about building successful distributed companies. Join us next week with co-founder, bootstrapper, writer, and podcaster Arvid Kahl to learn about the positive impact that building in public can have on software product makers' lives and careers.

Next Episode

Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public

Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship and bootstrapping.

But he’s much more than a software creator and value-driven entrepreneur: Arvid is passionate about sharing the journey. His openness, honesty, and transparency during product development and beyond have rightfully positioned him as a passionate advocate of the ‘build in public’ movement.

In this episode of plugin.fm, Arvid shares his insights about how software product founders can tread the fine line between transparency and business strategy. More than this, we explore the profound impact that building in public can have on software product makers' lives and careers.

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Thanks to Arvid for joining us and providing such valuable advice about building successful distributed companies. Join us next week with non-technical founder Justin Ferriman as he discusses how underdog entrepreneurs can overpower bigger software companies.