How to Win at Developer Marketing – with Meg Scarborough

05/14/25 • 36 min

In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.

Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials.

If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out more interviews with makers and marketers.

If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.

Previous Episode

Creating Effective Product-Led Content with Tom Whatley

In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.

Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources.
plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Episode Contributors:
Tom Whatley — Guest
Patrick Rauland — Host
Zee Hazan — Audio and video quality control
Egzon Salihu — Audio and video editing
Goran Mirkovic — Content research and preparation
Scott Murcott — Content QA
Stefana Zaric — Research and preparation