How to Build and Scale Your Marketing Team – with Lindsay Tjepkema

01/29/25 • 35 min

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.

In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.

Lindsay is also the founder of Casted, the first podcast and video marketing platform for B2B brands, with clients like IBM, Salesforce, and HubSpot. Additionally, through her consultancy Human Brands Win, she advises founders and thought leaders on crafting marketing strategies that drive meaningful growth.

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Thanks to Lindsay for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to get the best out of fractional marketing talent with Margaret Kelsey.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.

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Previous Episode

Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic

This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when.

The episode also explores key themes like understanding your audience, avoiding common marketing mistakes, and the growing importance of being authentic and ultra-specific with your marketing. Goran also provides actionable advice on crafting simple but effective marketing strategies, the role of storytelling in connecting with customers, etc.

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Thanks to Goran for joining us and providing such valuable advice about authentic and effective B2B SaaS marketing. Join us next week with Lindsay Tjepkema, 3x founder, brand strategist, startup advisor, and one of the leading voices in B2B marketing.

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.

Next Episode

Getting the Right Fractional CMO for Your Team With Margaret Kelsey

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.

In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was.

With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business, TatCo. She currently serves as a fractional CMO for Kodaris, a fast-growing bootstrapped SaaS company, and has worked with a range of B2B SaaS businesses as both an advisor and fractional worker.

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Thanks to Margaret for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to build authority in your market as a solopreneur with Devin Bramhall.