Getting the Right Fractional CMO for Your Team With Margaret Kelsey

02/12/25 • 43 min

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.

In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was.

With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business, TatCo. She currently serves as a fractional CMO for Kodaris, a fast-growing bootstrapped SaaS company, and has worked with a range of B2B SaaS businesses as both an advisor and fractional worker.

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Thanks to Margaret for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to build authority in your market as a solopreneur with Devin Bramhall.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.

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Previous Episode

How to Build and Scale Your Marketing Team – with Lindsay Tjepkema

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.

In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.

Lindsay is also the founder of Casted, the first podcast and video marketing platform for B2B brands, with clients like IBM, Salesforce, and HubSpot. Additionally, through her consultancy Human Brands Win, she advises founders and thought leaders on crafting marketing strategies that drive meaningful growth.

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Thanks to Lindsay for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to get the best out of fractional marketing talent with Margaret Kelsey.

Next Episode

How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall

With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need.

plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head t plugin.fm to check out previous episodes.