Planet Purpose

How artificial intelligence is shaping the product journeys from procurement to end customers.

Inc. Executive Editor Diana Ransom and Editor-in-chief Scott Omelianuk pull back the curtain on the world of entrepreneurship with some of the most successful founders in the world. Inc. Uncensored features frank and unfiltered conversations about what makes business leaders tick, the trends founders need to know to be successful, and the secrets that nobody really tells you before you start a business.

What do Millennials think about purpose? Do they actually buy and work for companies and brands that have activated purpose? Is this a real thing? And what should leaders know about this important generation?

We’ve invited a couple of Millennials to chat about it. Fast Company’s Social Media Producer Christina Royster and Fast Company’s Associate Editor Yasmin Gagne from the podcast, Hit the Ground Running, are here to share their opinions and ideas about what purpose means to them.

When talking about higher purpose, one of the largest companies out there is Prudential, which also happens to be a purpose-driven company. Prudential’s purpose is to solve the financial challenges of our changing world, helping its customers achieve peace of mind and financial security.

On this episode, the team chatted with Prudential Chief Marketing Officer Susan Somersille Johnson about the Olympics, Broadway, racial equity, and bringing back the Rock in their advertising campaigns.

It’s the 1970s and both the government and academia are doing everything they can to spread the word of the Arpanet. But as the Arpanet gains popularity everywhere after its 1972 coming-out ball in Washington, D.C., through its new phone book, it also faces detractors who don’t want it to be available to all.