Randall Cooper Clinician | Entrepreneur | Educator

Physio+10 explores the journeys of trailblazing Physiotherapists and we kick off 2023 in conversation with Randall Cooper. Randall is known to many as a Specialist Sports Physiotherapist with a passion for ACL rehab, to others as the creator of PreMax and more recently as an educator and podcaster.
In our conversation Randall shares four key business tips;

1. Start small, test, and then scale
2. You don't know what you don't know. Invest in people to gain skills that are complimentary to your own, not the same
3. Clarify your short and long-term goals. Refine as you develop
4. Have a service or product that is UNIQUE and NEEDED

Randall explains why he regrets attending a Level 2 Sports Physiotherapy course and what the life lesson was that he learnt from the experience.
Plus, his best investment for under $200 and his thoughts on how we can create a more stable profession with less practitioner churn and more appropriate remuneration. So many takeaways!
You can watch our conversation on YouTube.
Thanks for listening!
Biography
Randall is a Fellow of the Australian College of Physiotherapists, Adjunct Senior Lecturer at La Trobe University Sport and Exercise Medicine Research Centre, co-Author of the world’s most read sports medicine text book Clinical Sports Medicine, and regularly delivers keynote presentations at sports medical conferences around the world.Randall’s key area of expertise is the role of skin in sport. After noticing that the creams and lotions he used on his elite athletes were hampering their performance, he decided to look into what he could do to change the game. He conducted research into the area, gathered insights from his athletes and made himself an expert in the science of skincare in sport. He founded Premax in 2006, a brand now used by elite athletes and sporting clubs around the world. Premax has truly cemented itself as being synonymous with elite athletic performance.

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