Phil Cooke Podcast

Ever offended someone by giving unsolicited advice? No matter how noble your intentions are, giving advice when it’s not asked for can backfire on you. Here’s Phil Cooke’s advice – on not giving advice!

I’m embarrassed to say that it’s taken me most of my life to understand this, but it’s true. Except in very rare situations, giving people advice who haven’t asked for it just doesn’t work – no matter how noble your intentions. In fact, they will often be offended and your very relationship can be damaged.

When my daughters were growing up I would see them making a mistake and offer my advice. Did they take it? Rarely. More often than not, they were offended. My wife Kathleen was the same way. Unsolicited advice almost always seems judgmental and is therefore unappreciated.

After a lot of fiery darts being flung my way, here are a few things I’ve learned:

• If they don’t ask, don’t give advice. It’s as simple as that.
• This applies to just about everything, short of stopping people from stepping in front of a moving car.
• It doesn’t mean people are ungrateful, but people are often embarrassed when reminded of their mistakes or shortcomings. In my experience, most people actually need to see the end result of their wrong thinking. When that happens, it makes a much more powerful and lasting impression.
• Your advice will be more effective when they’ve seen their mistake and then come to you.
• This doesn’t mean you abandon anyone. It simply means you watch, track their progress, keep quiet – and then be ready to answer their questions in a positive, inspiring way when they ask. That’s when they’re most likely to receive it and learn.

The impact of your advice isn’t just based on the insight, it’s also based on the timing. Bottom line? Don’t give advice, unless they ask.

Anyone else found that to be true? – Phil Cooke

Read more – and get more tips on leadership and creativity here: https://www.philcooke.com/stop-giving-advice-to-people-who-dont-ask-for-it/

Get a free eBook on Creativity! Sign up for Phil’s blog at https://www.philcooke.com

Listen to the Phil Cooke Podcast here: https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out more about Cooke Media Group here: https://www.cookemediagroup.com

Visit Phil Cooke’s YouTube channel at https://www.youtube.com/channel/UCzivfiicpepFmAv5ZblgYWQ

Changing your business, ministry or non-profit name can re-invigorate your organization. Phil gives a checklist for leaders to think through before changing your name while considering brand equity before making the switch. https://www.cookemediagroup.com

Sometimes the need to change a organization’s name is obvious, but more often, leaders can’t always put their finger on a good reason. In many cases, there’s so much brand equity and goodwill in a name, it’s not worth changing, but in other cases there are very good reasons to consider a switch.

It’s time to change your name when...

1. The mission changes. Perhaps you’re a nonprofit that began building water wells in Africa, but now you’re moving in a different direction. Your name should be identified with the organization’s mission, so when that mission changes, it may be time to change the name.

Cooke Pictures recently went through a name change to more accurately reflect the breadth of what we do. Cooke Media Group more clearly shares with our audience of pastors and ministry or non-profit leaders what we can offer them in amplifying their message to the world.

2. You expand or contract. Sometimes, an organization grows and offers new services or products, and sometimes an organization specializes so they can focus on a more narrowniche. Your name should reflect what you are doing at the moment. It may be time to change your name to reflect that shift.

3. Your current name is hurting your business. For instance, Phillip Morris, the tobacco industry behemoth, changed its name to Altria in 2001 to move away from the negative perceptions ofthe tobacco industry. In other situations an organization’s name can be caught up in negative publicity because of political or cultural changes. Changing a name can improve that perception.

4. There’s a major shift in technology or culture. Your name can become outdated over time. UPS was originally the American Messenger Company, but delivery services experienced a radical shift so they changed their name. In a different way, names like “First Baptist,” “Third Presbyterian,” and other legacy denominational church names don’t seem to resonate as much in today’s culture. Changes in these situations can often reinvigorate an organization.

5. Your name doesn’t translate internationally. Today the world is global. There’s an iconic story about Chevrolet launching the Nova model in Spain only to see sales tank. That’s when the marketing department realized that in Spanish, “Nova” means “no go.”

6. You can’t get the URL. Owning the website based on your company name and the social media platforms are critical in today’s digital world. If you can’t secure the URL and the appropriate social media handles that work with your name, then it might be time to change.

7. You can shorten it. Shorter and simpler is almost always better. A good example is Bearing Point. It started when two companies merged: Peat Marwick International and KlynveldMain Goerdeler. They could have been “Peat Marwick KlynveldMain Goerdeler” but changed the name to KPMG Consulting, and eventually Bearing Point. (It was a good move!)

Don’t discount what a new name can do for your organization. It can re-invigorate an organization and help people understand better what you do.

Grow your brand equity and influence! Phil’s book “Unique: Telling Your Story in the Age of Brands and Social Media” is available here: https://amzn.to/2NIQRdu

(As an Amazon Associate, I earn from qualifying purchases.)

For more about branding and marketing, visit Phil’s blog at https://www.philcooke.com/when-its-time-to-change-a-business-or-nonprofits-name/#more-17508

Listen to the Phil Cooke Podcast here: https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out more about Cooke Media Group here:https://www.cookemediagroup.com

Visit Phil Cooke’s YouTube channel at https://www.youtube.com/channel/UCzivfiicpepFmAv5ZblgYWQ

A podcast or media interview can impact your career in profound ways, offering the opportunity to share your expertise and enhance your reputation. Phil Cooke offers seven tips to help you be more articulate when your interview opportunity comes along.

With the rise in popularity of podcasts, your chances of being interviewed are going way up! If you’re a designer, leader, filmmaker, teacher, coach – whatever you do, your reputation and credibility can be heightened by being able to articulate well.

Here are Phil’s tips on how to do a great interview:

1. Start preparing now! You never know where an interview may happen. Determine your area of expertise and practice an interview when you’re alone.
2. Relax! Enjoy the moment and the opportunity to talk about something you love.
3. Be aware of fill-in words like oh, ah, um... Nothing makes you look less credible and professional. Don’t be afraid to pause to gather your thoughts or stop talking at the end of a sentence.
4. If you’re not naturally funny, be careful attempting it. You don’t need to be cute or comical. A serious interview about an important topic is just as good as a comedic one.
5. Know your area of expertise and be prepared to give a 3-5 minute talk at any moment. Practice keeping it to the point with short responses to possible questions.
6. Focus your thoughts and don’t ramble. Most interviews will only be about 7-11 minutes. Don’t go down rabbit trails or into peripheral stories. You have a limited amount of time and this may be your only opportunity to express yourself well.
7. Think of a beginning, middle and end of your interview and interview responses. Continuity will help you tell your story more effectively.

The Bible says to be ready in season and out of season. You should be ready to share your story or your area of expertise at any moment, should the interview opportunity come up. Once people see how articulate you are, it can open more opportunities to get your message heard. – Phil Cooke

For more tips on how to do a great interview, visit Phil’s blog at https://www.philcooke.com/how-to-be-more-articulate-in-everyday-interviews-and-conversations/#more-17308

Get a free eBook on Creativity! Sign up for Phil’s blog at https://www.philcooke.com

Listen to the Phil Cooke Podcast here: https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out more about Cooke Pictures here: http://www.cookepictures.com/

Visit Phil Cooke’s YouTube channel at https://www.youtube.com/channel/UCzivfiicpepFmAv5ZblgYWQ

Are you struggling in your creative career as an artist, musician, filmmaker, writer or director? Phil Cooke https://philcooke.com shares the two levels of success you need to achieve to earn a living as a creative and gain success doing what you love to do.

Watch the interview with Howard Kazanjian here: https://youtu.be/xXGmRmMtxV0

Get my FREE DOWNLOAD and transform your creative leadership skills when you sign up for my newsletter here: https://www.philcooke.com/subscribe/

Get my new book: “Ideas on a Deadline: How to Be Creative When the Clock is Ticking” Order today and get BONUS resource materials to instantly elevate your creativity. https://www.philcooke.com/ideasonadeadline/

#Audiobook available on Audible now: https://adbl.co/3QoD7DE

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Phil Cooke – Media Producer/Writer/Speaker/Coach

Helping Creative Leaders Influence the World

Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be.

As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I’ve produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history.

My philosophy? Get your ideas out there and change the world in the process.

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Connect with me on social media:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

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*More About This Episode* From Average to Extraordinary: The Two Levels of Success for Creative Careers

Having all the creative talent in the world will matter little if you don’t understand the business. Even the creative greats were concerned with financing their projects. The sooner you start thinking about both levels of success, the sooner you’ll reach your creative goals.

Read more here: “The Two Levels it Takes for Success”: https://www.philcooke.com/the-two-levels-it-takes-for-success/

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Interested in a directing career? Find out how to succeed as Phil Cooke welcomes live multi-camera director and executive producer Micah Bickham to discuss his approach to capturing live events and filming music videos and his career pathway from media ministry to freelance director.

Micah has directed performances of some of today’s biggest names in music, including Justin Bieber, Ariana Grande, Ed Sheeran, and Demi Lovato, and his work can be seen on all major streaming platforms. Formerly the executive producer and creative director for VEVO in New York and previously the senior live director for Joel Osteen and Lakewood Church, Micah brings a unique perspective to a career in creating.

Please like, rate and share this episode!

Get my book “One Big Thing: Discovering What You Were Born to Do” https://amzn.to/2M2maTr (As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making podcasts like this. Thank you for the support!)

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

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New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

*Helping leaders navigate their calling and career in today’s distracted media-driven culture*Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.

Other Great Resources: Sign up for my blog and get immediate access to a free download that will inspire your creative leadership at https://www.philcooke.com

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Find out about Cooke Media Group here: https://www.cookemediagroup.com

*More About This Episode* How to Succeed as a Live Multi-Camera Director | Micah Bickham InterviewAbout Micah Bickham

Micah Bickham is a live multi-camera director and executive producer based in New York. With over 15 years of live music and live entertainment experience, his work can be seen on all major streaming platforms from Amazon Prime’s live performance series ‘Amazon Music Live’, to ‘The Weeknd Live From SoFi’ on HBO, and many more. He has directed performances for Justin Bieber, Ariana Grande, Ed Sheeran, Demi Lovato, The Weeknd, Billie Eilish, J Balvin, and many more.

Micah is formerly the Executive Producer and Creative Director for VEVO in New York, and previously the Senior Live Director for Joel Osteen and Lakewood Church.

“I’m really looking for ways to disrupt conventional live production elements. It’s looking left when everybody else is looking right...” – Micah Bickham

Find out more: https://www.micahbickham.com/

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)