Pharma Marketing Playbook: Data, GenAI, and Beyond

In this episode of the Pharma Marketing Playbook, we delve into the transformative power of data-driven strategies in the pharmaceutical industry. Join Saumya Prakash and marketing expert Ranjit Sahoo as they explore the evolving role of AI in marketing and patient care, with a special focus on women’s health and customized solutions.

Gain insights into how patient-centric approaches are shaping the future of pharma marketing, the challenges of maintaining compliance while embracing innovation, and the critical need for personalized care in today’s healthcare landscape.

Don’t miss this engaging discussion packed with real-world examples, cutting-edge strategies, and actionable takeaways for marketing professionals in the pharma industry.

Key Highlights:-

• Data-driven strategies as the backbone of successful marketing campaigns.
• The role of AI in improving decision-making, patient engagement, and compliance.
• Women’s health marketing as a growing area of focus, driven by innovation and personalization.
• How patient-centric approaches and digital transformation are reshaping the industry.
• Insights into future trends in pharma marketing, blending technology with human connection.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :-

Ranjit’s journey began as a Product Executive at Genx Pharma Limited, followed by a

role as a Senior Therapy Executive at Intas Pharmaceuticals. He then advanced to

Product Manager at Eris Life Sciences, where he demonstrated his expertise in

product strategy and market positioning. Ranjit further honed his leadership skills as

Senior Manager to Asst. General Manager (AGM) at Cadila Pharmaceuticals,

contributing significantly to their growth and success.

Currently, he serves as the Head of Marketing at Walter Bushnell, where he

continues to lead with innovation and strategic vision, making a significant impact in

the pharmaceutical marketing landscape.

Contact him at:- https://www.linkedin.com/in/ranjit-sahoo-46147710/

About the host:-

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-centric approaches. Discover the importance of mental health, regulatory compliance, and the role of digital transformation in shaping the future of the pharmaceutical industry. Gain invaluable leadership advice and learn about the latest trends that are revolutionizing pharma, achieving remarkable results even during the COVID-19 pandemic. Subscribe, review, and share to stay ahead in the dynamic world of pharma marketing.

Highlights:-

00:00 Introduction to Pharma Marketing Playbook

01:21 Introducing Dr. P. K. Rajput

03:26 Dr. Rajput's Career Journey

05:16 Evolution of Data and Technology in Pharma

06:27 Impact of COVID-19 on Pharma Industry

09:09 International Market Dynamics

11:31 AI and Data Analytics in Pharma

20:41 Future of AI in Pharma Education

21:32 AI in Pharma: Embrace or Be Replaced

22:10 Key Takeaways for Pharma Professionals

24:34 The Importance of Mental Health in the Workplace

29:27 Challenges and Opportunities for Indian Pharma

31:50 The Future of AI in Pharma

34:11 Personal Insights and Future Vision

39:07 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

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About Guest : -

With over 42 years of experience in the pharmaceutical and healthcare industry, Dr. Rajput is a visionary leader, mentor, corporate trainer, and international speaker. His illustrious career spans senior roles at Cadila Pharmaceuticals, where he led divisions in oncology, cardiology, and more, earning recognition as "The Rajput of Cadila."

Dr. Rajput’s passion for education and leadership has made him a driving force in bridging the gap between industry and academia. A recipient of numerous accolades, he holds 14 honorary doctorates and is actively involved in nurturing the next generation of industry leaders. As a global ambassador for peace and mental health, his influence extends beyond business, touching humanitarian causes across the world.

He is also a prolific author, with works that inspire transformational leadership, and his books have garnered international acclaim. In today’s episode, we’ll explore his insights on leadership in the pharma industry, his journey from a medical representative to Sr. Vice President, and his vision for the future of pharma marketing. We are excited to dive deep into his experiences and wisdom.

Contact him at :- https://www.linkedin.com/in/pkrajput99/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medalist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of the Pharma Marketing Playbook series, Saumya Prakash interviews Sushmitha Sundar, Head of Life Sciences at the Research and Innovation Center of Hyderabad. Together, they delve into Sushmitha’s inspiring journey in the life sciences field and explore critical topics shaping the future of healthcare and pharmaceuticals and pharma solutions.

Dr. Sushmitha shares her expertise and insights on:

• Innovations in bioengineering, biochemistry, and biotechnology
• The role of biomaterials and tissue engineering in advancing healthcare
• The significance of preventive health care in modern medicine
• The importance of pharma and public health solutions driven by empathy
• Challenges and breakthroughs in diagnosing diseases
• How digital health, data analysis, and AI are revolutionizing healthcare and pharma

This conversation highlights the interplay between cutting-edge science, technology, and compassionate care. Tune in to gain valuable insights into the evolving landscape of life sciences and the role of AI in transforming the healthcare industry.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

About Guest : -

Sushmitha Sundar is a distinguished leader in life sciences and healthcare innovation.Her career journey is rich and varied, starting as an Academic Associate at the Indian School of Business (ISB), where she advanced through roles such as Research Assistant, Learning Consultant, and Program Manager with I-Venture at ISB.

Today, she serves as the Head of Life Sciences at the Research and Innovation Circle of Hyderabad, driving impactful innovation in the life sciences sector.

Alongside her professional roles, Sushmitha has been actively involved as a student volunteer with YMCA Singapore and is a member of the Global Learning Collaborative for Health Systems Resilience.

LinkedIn :- linkedin.com/in/sushmithasundar

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences.

In this episode, Dr. Kavita delves into how these AI tools are transforming customer engagement, guiding patients through every step from symptom identification to treatment options, all while ensuring global consistency and adherence to regulatory compliance.

We are talking about:

• The shift to data-driven digital strategies in the pharmaceutical sector
• leveraging digital data for more precise targeting
• Elevating efficiency through AI driven resource allocation
• Understanding how prescribers needs influence prescribing patterns
• Importance of knowing patient needs for greater marketing effectiveness

We also highlight the importance of digital marketing in creating disease awareness, boosting patient engagement, and fostering brand loyalty, all of which contribute to a more humane and effective patient journey.

Learn how large language models like ChatGPT respond to patient queries with personalized, consistent messages across various channels. From omni-channel marketing to programmatic advertising, we discuss the strategies needed to navigate this evolving landscape successfully. Tune in for actionable insights and innovative tactics to drive better patient outcomes and achieve business success.

Stay ahead of the curve with the latest trends and strategies in pharma marketing.

Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode7

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/

About the guest:

Dr. Kavita Lamror holds an MPH from Johns Hopkins and an MBBS from Maharashtra Institute of Health Sciences. With extensive experience in the healthcare industry, she has worked across academia, pharmaceuticals, and medical devices, focusing on real-world evidence (RWE) and health outcomes. Currently, she leads RWE efforts at Maxis Clinical, generating insights from diverse data sources globally.

Before joining Maxis Clinical, Dr. Lamror was a Real-World Evidence Investigator Expert and Product Owner at Sanofi, where she led global RWE studies and developed key RWE products. She has also held pivotal roles at Excelra, Cactus, Indegene, and Novartis, establishing Value Evidence functions as revenue-driven verticals. Notably, she has been involved in the merger and acquisition of two digital RWE companies in the U.S. as part of an inorganic growth strategy.

Dr. Lamror is passionate about identifying and nurturing talent within the industry, ensuring her teams are well-equipped to tackle complex challenges. She emphasizes optimizing technology to create value from both structured and unstructured data in an evolving healthcare landscape.

Linkedin: https://www.linkedin.com/in/dr-kavita-lamror-7222a41a/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry?

In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr. Salil Kallianpur, a pharma veteran shares with you the transition from sales to marketing, from earning an MBA and joining Dr. Reddy's. This was the turning moment of his life. Where he learned strategic thinking and creative problem-solving. After a brief stint at Novartis, he joined Pfizer, and leveraged his cardiology expertise. His nine-year period at Pfizer marked a significant phase in his pharmaceutical career.

We take a compelling look into:

• The shift from science-based selling to strategic marketing in pharma's pre-digital era.
• Cultural understanding as the cornerstone of successful international pharma strategies.
• The critical need for value creation in customer engagement, beyond product-centric approaches.
• The potential and pitfalls of AI adoption in pharma marketing without proper data infrastructure.

Salil Kallianpur's insights reveal the complex interplay between science, culture, and technology in shaping pharmaceutical marketing. As the industry stands at the crossroads of traditional practices and digital innovation, success hinges on balancing data-driven strategies with human-centric approaches. The future of pharma marketing lies not just in adopting new technologies, but in fundamentally rethinking value creation for healthcare professionals and patients alike.

This episode offers rich insights into diverse pharmaceutical markets, from Russia to the Middle East, Africa, Gulf, and CIS countries, highlighting their unique characteristics.

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://www.multiplierai.co/

About the guest:

Mr. Salil Kallianpur began his career as a Scientific Officer at Serdia Pharmaceuticals. Over the past two decades, he has advanced to key roles, including Head of Marketing at Pfizer Ltd. and Executive Vice President at GSK. He has also held significant positions at Dr. Reddy's Laboratories and Novartis. Currently, Salil is the Founder and Managing Director of Arks Knowledge Consulting Pvt Ltd and a visiting professor at SVKM's Narsee Monjee Institute of Management Studies. As an industry expert, he brings a wealth of experience and insight to our show .

Linkedin Profile:https://www.linkedin.com/in/salilkallianpur/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/