Personal Branding with Seema (Visibility, Confidence and Personal Branding for Introverts)

(This is a recording of an IGTV Live replay)

As a social media expert who crossed an audience of 100K on Instagram (in a year!), Lucas O'Keefe tells how he built his personal brand as an introvert, how he juggles his social media with real life, and what it takes to stand out in audience’s minds.

Follow Lucas on Instagram and find out how he's managed to create a massive community with roaring engagement and continues to build his personal brand every single day!

Don’t miss this extremely engaging live with Lucas as we do an audience Q&A!

*Please note: The sale on the Personal Brand Mastery Course has ended. For more information on the course, click here.

Self-doubt kills more dreams than anything else. You cannot build your personal brand on self-doubt.

You need to understand how you can banish self-doubt and kick it to the curb for good.

Ready to become your best, confident self? Listen to the entire episode!

This episode features a live session from Instagram where I discussed how your personal brand gets you clients (don't mind the audio issues! 💙)

It was probably my most successful solo lives to date. I got extremely specific with examples of what consumer behavior looks like and how your personal brand can help sway the decision on whether they'll buy from you or not.

The response from the audience was extraordinary. It was as if a light bulb had gone off and it finally became clear what this whole ‘personal brand’ stuff is all about.

Here are some highlights:

Your personal brand is a perception.

Your personal brand is what other people think about you, that's it. Let's say you're someone who's chronically late, then your brand is that of a late person. Even if you're on time sometimes, you're the one they have to tell to show up 15 minutes early so that you'll get there on time (and all of your friends and family know this).

Now apply this perception to a professional scenario where a client is out hunting for services: the perception that you create of yourself online will help them decide whether they should be investing in you or not.

If your brand is weak or someone who's not entirely reliable, trustworthy or someone who can get them results, they will not enlist your service. Simple as that.

Clients watch you before investing.

Most clients are not those who will speak or engage with you in any way before doing their research. They'll watch you, your content, your behavior, your client results - basically everything before they even set foot in your inbox.

This is particularly true for high-ticket clients. These are serious buyers who don't have time (or money) to waste on the wrong service provider and they want to make sure that you're the right fit.

If during their research they don't think that you're the right choice, you'll never hear a word from them and they'll move on.

Clients are willing to extend their budget if they like you.

Think of that expensive item that you've had your eye on, shopped around for a cheaper alternative, and finally decided to say ‘screw it, I'm just gonna get it' because it was such good quality and you considered it a good investment.

Clients are no different - even if they find you a little expensive and shop around - they'll come back and work with you because they like you and they respect your work. They trust that you're going to get them the results that you want, even if it's at a slight premium.

Note: Always hold your ground with prices and resist the temptation to give a discount just to land a client - this actually devalues your brand perception and your services.

You have control over your personal brand, but the audience makes the decision.

You have the ability to manoeuver your brand through what you say and do, but the client is the one who decides what the perception is. Your job is to make that decision as easy as possibly by staying consistent.

In the earlier example of someone who's chronically late - if you suddenly started showing up on time every single time, while bringing coffee for everyone (and remembering what kind of coffee they like), people will start thinking of you differently. You'll be the person ‘who used to be late’, until people forget that entirely and you become the new, super-on-time-and-awesome-coffee-bringer you.

That decision is theirs to make, but you made it easy for them by changing your behavior and showing up on time (with coffee).

You control what you say and do, but they control what they think of you.

This is a replay of an Instagram live video.

In this episode, we go into the simplest, most fool-proof way of attracting your clients.

It's not a sales script, it's not 'lead generation', it's not complicated marketing.

It's building your personal brand with influence and authority.

The key to getting your clients attracted to you is to get them attracted to YOU - the person.

The best way to do this is to claim your spot in your field, emerge as the authority and then influence your audience by showing up consistently.

But this can only happen if you have crystal clarity on who you are as a person and what you do for other people.

And by this, I do not mean your service.

What I mean is the contribution you're making to their lives.

Your service is just one channel to do this. You may find that the clients you're attracting go far beyond the scope of your service and are opening new doors for you.

Oh, and this has NOTHING to do with you being an introvert.

Your personality does not factor in here. Your authority and influence do.

Your ability to communicate and articulate do. You don't have to be a social butterfly. You don't have to become someone you're not.

You just have to be certain about who you are as a person and how you want to show up to others.

This is what people remember and gravitate towards.

It's so, so much simpler than you think.

I teach introverts how to do this and attract clients without selling in my 12-week coaching program, Introvert Brand Revolution. Apply here.

If you aren’t walking the talk, you’re leading your audience astray.

When you create a personal brand, your audience has certain expectations from you. Through the things that you say and the claims that you make, they’ve come to rely on you as the authority that you claim to be.

Now if their experience of working with you does not live up to the expectations you’ve built up, you’ve lost their business as well as their trust.

Imagine if you came from it from your own experience and knew exactly where the struggles and pitfalls are? Imagine if you could give them the exact advice that you’d give yourself when you went through the same problem? Imagine what a difference that would make to them?

You’re coming from a place of experience, not from one of confusion and lack of understanding.

Now let’s say that you spoke about your experience, your struggles, your story, your entire journey... the entire experience with your client would change.

Instead of going in blind, your client would know exactly what you’re good at and what you know, because you’ve talked about it and demonstrated it.

And then couple that with stellar service delivery? You’ve got yourself a client who not only will come back for anything else you have to offer, but they’ll tell everyone else about you as well!

That’s why - don’t ever forget to walk the talk. It’s the best thing you can do for your brand!

Have questions? Come find me on Instagram at https://www.instagram.com/seemabatavia/ 💙