Three Secrets to Producing Sold Out Shows

10/31/21 • 55 min

Holly shares three secrets to producing sold out shows from her years of experience and recent success of 38 weekly sold out shows in a row at the Comedy Edge. Recorded at Mutiny Radio as part of the masterclasses offered at Mutiny Radio Comedy Festival 2021.
What you'll learn in this podcast episode:

3 Tips for Building a Loyal Audience
How to Pivot Your Marketing When Tickets Aren't Selling
How to Leverage Your Platform as a Producer/Comic

BONUS Holly answers the questions,

"What about if everyone in your show is just an open-micer?"
"How often should you do your show? Monthly? Weekly?"
"Aren't comics all just soulless narcissists vying for stage time?"

Want the free download: 20 Ways to Pivot Your Marketing When Your Tickets Aren't Selling? Click here to get it now>>
About Holly Shaw
Before becoming a comedian, Holly Shaw spent a lifetime on stage, T.V. and film as an actor, professional dancer and later as a speaker, coach and hypnotherapist. She's authored two books: the Amazon bestseller, The Creative Formula, as well as the newly released book, Making Art In the Middle of Madness and she was a regular teacher at SAG/AFTRA's conservatories in San Francisco as well as Los Angeles. Her podcast, Performers & Creators Lab, was named One of the Most Outstanding Podcasts of 2019 by Databird Research. Through all of her offerings she has helped thousands of performing artists, some of them Emmy Award winning and Grammy nominated, overcome stage fright, impostor syndrome, and creative blocks so that they can create the work they were born to make and become undeniably magnetic performers. Currently she lives with her son in Oakland, CA where she runs and performs in the live weekly comedy showcase on the waterfront, the Comedy Edge. To learn more, please visit www.performersandcreatorslab.com
Composer
Dan Cantrell is an Emmy award winning composer and multi-instrumentalist known for his innovative film scoring approach, and his virtuosic abilities on the accordion, piano and musical saw. “Hauntingly beautiful...quirky and energetic” says the San Francisco Bay Guardian. His extensive scoring catalogue spans a wide range of emotion and style. Dan’s compositions for film and television have earned him numerous awards including an Emmy Award for KQED’s Home-Front,a Golden Gate award for the soundtrack to the documentary Divided Loyalties, and an Annie nomination for his work on three seasons of Cartoon Network’s the Marvelous Misadventures of Flapjack. Visit bellowhead.com

3 Tips for Building a Loyal Audience
How to Pivot Your Marketing When Tickets Aren't Selling
How to Leverage Your Platform as a Producer/Comic

BONUS Holly answers the questions,

"What about if everyone in your show is just an open-micer?"
"How often should you do your show? Monthly? Weekly?"
"Aren't comics all just soulless narcissists vying for stage time?"

Previous Episode

Finding Fearless with Chey Bell

Comedian Chey Bell shares about her fearless start in stand-up comedy, her take on accepting advice from others, and gets honest about where she maybe isn't as fearless as she one day hopes to be. We also talk about this year's winner of the SF Comedy Competition, Ryan Goodcase, and Chey shares her secret to manifesting her dreams.
See Chey headlining live at the Comedy Edge in Oakland, October 16th as part of the Oakland Comedy Festival! Get tickets here
About The Guest, Chey Bell:
Chey's comedy mirrors together life experiences and self-discovery, touching on everything from family, drugs, coworkers, sexuality to misspelled tattoos. Chey's energetic stage presence is engaging, silly, fearless and direct, just like her!

Chey Bell has performed at The Comedy Store, Laff Factory, Punch Line, NY Comedy Club, Tommy T's and more. Chey has also featured for comedian Rachele Feinstein, R&B artist Eric Bellinger and has worked with Judah Friedlander and Fazon Love. Follow her on Instagram @cheybellcomedyYour Host:
Before becoming a comedian, Holly Shaw spent a lifetime on stage, T.V. and film as an actor, professional dancer and later as a speaker, coach and hypnotherapist. She's authored two books: the Amazon bestseller, The Creative Formula, as well as the newly released book, Making Art In the Middle of Madness and she was a regular teacher at SAG/AFTRA's conservatories in San Francisco as well as Los Angeles. Her podcast, Performers & Creators Lab, was named One of the Most Outstanding Podcasts of 2019 by Databird Research. Through all of her offerings she has helped thousands of performing artists, some of them Emmy Award winning and Grammy nominated, overcome stage fright, impostor syndrome, and creative blocks so that they can create the work they were born to make and become undeniably magnetic performers. Currently she lives with her son in Oakland, CA where she runs and performs in the live weekly comedy showcase on the waterfront, the Comedy Edge. To learn more, please visit www.performersandcreatorslab.com
Composer
Dan Cantrell is an Emmy award winning composer and multi-instrumentalist known for his innovative film scoring approach, and his virtuosic abilities on the accordion, piano and musical saw. “Hauntingly beautiful...quirky and energetic” says the San Francisco Bay Guardian. His extensive scoring catalogue spans a wide range of emotion and style. Dan’s compositions for film and television have earned him numerous awards including an Emmy Award for KQED’s Home-Front,a Golden Gate award for the soundtrack to the documentary Divided Loyalties, and an Annie nomination for his work on three seasons of Cartoon Network’s the Marvelous Misadventures of Flapjack. Visit bellowhead.com

Next Episode

SNL Is Just A Gateway Dream

Actor and comedian, Frank Garcia-Hejl shares his stories and wisdom from his career in comedy, acting, sketch and film. We cover some juicy bits like,

Frank's SNL auditions and meeting Lorne Michaels
His transition from comedy to film and T.V.
How to win over directors and people on set

and so much more goodness!
About Frank
Frank Garcia-Hejl is a writer, actor and director at the Upright Citizens Brigade Theatre in Los Angeles. You might be familiar with his work as a writer and actor for Broadway Video's Latino internet channel Más Mejor or may have seen him on USA's First Impressions with Dana Carvey. He performed in the 2018 CBS Showcase, wrote for the 2020 showcase and returned in 2021 to Associate Direct and Produce it. He was named one of New Faces: Characters for the Montreal Just For Laughs Comedy Festival in 2016 and also one of Comedy Central's Comics to Watch 2015. He has written and appeared in material for NBC, Netflix, Hulu, Comedy Central, IFC, Shudder, MTV, TruTV, USA and A&E. He currently co-wrote and co-starred in a segment with Noah Segan (Knives Out, Looper) for the comedy/horror anthology movie Scare Package on Shudder. Follow Frank on Twitter
About Holly Shaw
Before becoming a comedian, Holly Shaw spent a lifetime on stage, T.V. and film as an actor, professional dancer and later as a speaker, coach and hypnotherapist. She's authored two books: the Amazon bestseller, The Creative Formula, as well as the newly released book, Making Art In the Middle of Madness and she was a regular teacher at SAG/AFTRA's conservatories in San Francisco as well as Los Angeles. Her podcast, Performers & Creators Lab, was named One of the Most Outstanding Podcasts of 2019 by Databird Research. Through all of her offerings she has helped thousands of performing artists, some of them Emmy Award winning and Grammy nominated, overcome stage fright, impostor syndrome, and creative blocks so that they can create the work they were born to make and become undeniably magnetic performers. Currently she lives with her son in Oakland, CA where she runs and performs in the live weekly comedy showcase on the waterfront, the Comedy Edge. To learn more, please visit www.performersandcreatorslab.com
Composer
Dan Cantrell is an Emmy award winning composer and multi-instrumentalist known for his innovative film scoring approach, and his virtuosic abilities on the accordion, piano and musical saw. “Hauntingly beautiful...quirky and energetic” says the San Francisco Bay Guardian. His extensive scoring catalogue spans a wide range of emotion and style. Dan’s compositions for film and television have earned him numerous awards including an Emmy Award for KQED’s Home-Front,a Golden Gate award for the soundtrack to the documentary Divided Loyalties, and an Annie nomination for his work on three seasons of Cartoon Network’s the Marvelous Misadventures of Flapjack. Visit bellowhead.com